CDECA - Selling You

Kevin J Lenard© November 16, 2016

Selling You


Selling You1. Strategic Thinking


Selling You1. Strategic Thinking2. Develop Your Narrative


Selling You1. Strategic Thinking2. Develop Your Narrative3. ABC (Always Be Closing)


Selling You1. Strategic Thinking2. Develop Your Narrative3. ABC (Always Be Closing)4. “Social Media Marketing” (FREE!)


Selling You1. Strategic Thinking2. Develop Your Narrative3. ABC (Always Be Closing)4. “Social Media Marketing” (FREE!)5. Content Marketing


Selling You1. Strategic Thinking2. Develop Your Narrative3. ABC (Always Be Closing)4. “Social Media Marketing” (FREE!)5. Content Marketing6. Own Your Brand



Online Dating For Adults



• Shop for your soulmate in your underpants!




• Filter out all the losers!




• Filter out all the losers! • THOUSANDS of prospects and every

one is single!





one is single!• No: “Would you like to dance or should I

just piss off right now?





one is single!• No: “Would you like to dance or should I

just piss off right now?



Online Dating’s 7 Fatal Flaws


Online Dating’s 7 Fatal Flaws7. Click-Delete


Online Dating’s 7 Fatal Flaws7. Click-Delete 6. The Age Box


Online Dating’s 7 Fatal Flaws7. Click-Delete 6. The Age Box 5. Mole-Hill Mountains


Online Dating’s 7 Fatal Flaws7. Click-Delete 6. The Age Box 5. Mole-Hill Mountains 4. Hope Springs Eternal


Online Dating’s 7 Fatal Flaws7. Click-Delete 6. The Age Box 5. Mole-Hill Mountains 4. Hope Springs Eternal 3. "SQUIRREL!"


Online Dating’s 7 Fatal Flaws7. Click-Delete 6. The Age Box 5. Mole-Hill Mountains 4. Hope Springs Eternal 3. "SQUIRREL!"2. Don't Trust Instincts That Don't Exist!


Online Dating’s 7 Fatal Flaws7. Click-Delete 6. The Age Box 5. Mole-Hill Mountains 4. Hope Springs Eternal 3. "SQUIRREL!"2. Don't Trust Instincts That Don't Exist!1. Storytelling


Online Dating’s 7 Fatal Flaws7. Click-Delete 6. The Age Box 5. Mole-Hill Mountains 4. Hope Springs Eternal 3. "SQUIRREL!"2. Don't Trust Instincts That Don't Exist!1. Storytelling


Selling You1. Strategic Thinking2. Develop Your Narrative3. ABC (Always Be Closing)4. ‘Social Media Marketing’ (FREE!)5. Content Marketing6. Own Your Brand



Strategic Thinking


Strategic Thinking• What’s happening in the world?


Strategic Thinking• What’s happening in the world?• What’s going on in your industry?


Strategic Thinking• What’s happening in the world?• What’s going on in your industry?• What are the latest hot buttons/trends to

leverage?



leverage?• Who cares?



leverage?• Who cares?• Why buy you and not your competitor?



leverage?• Who cares?• Why buy you and not your competitor?• What can you do differently?



leverage?• Who cares?• Why buy you and not your competitor?• What can you do differently?• How can you do it differently?



Develop Your Narrative




Develop Your Narrative• At the Conversation Agency, we work with your business to

create continuous dialogue for your brand, products and services through our targeted and imaginative approach.




• Our style is integrated and interactive. It encourages discussion, giving your target audience a strong voice and your brand a clear understanding of their needs and wants.




• Our style is integrated and interactive. It encourages discussion, giving your target audience a strong voice and your brand a clear understanding of their needs and wants.

• This communication enables businesses to create and maintain real relationships with their clientele and immediately allows brands a platform to share their latest news, products and services.





ABC


ABC


ABC



‘Social Media Marketing’





ExperientialEngagement



Content Marketing


Content Marketing

• The “Creative Canvas”:


Content Marketing

• The “Creative Canvas”:• Each social medium is just a channel.


Content Marketing

• The “Creative Canvas”:• Each social medium is just a channel. • Different sized pieces for different media.


Content Marketing

• The “Creative Canvas”:• Each social medium is just a channel. • Different sized pieces for different media.• Choose strategically and practically.


Content Marketing

• The “Creative Canvas”:• Each social medium is just a channel. • Different sized pieces for different media.• Choose strategically and practically.• Quality trumps quantity.


Content Marketing

• The “Creative Canvas”:• Each social medium is just a channel. • Different sized pieces for different media.• Choose strategically and practically.• Quality trumps quantity.• Creativity and insights are key.


Content Marketing


Content Marketing


Content Marketing


Content Marketing


Content Marketing


Content Marketing


Content Marketing


Content Marketing



Own Your Brand


Own Your Brand


Own Your Brand


Own Your Brand


Own Your Brand


Selling You1. Strategic Thinking2. Develop Your Narrative3. ABC (Always Be Closing)4. ‘Social Media Marketing’ (FREE!)5. Content Marketing6. Own Your Brand


CDECA - Selling You

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