See Beyond Yourself Magazine Media Kit 2014

I C O N S | B R A N D S | I D E A S

INDONESIA’S CREATIVE ENTREPRENEUR MAGAZINE

MEDIA KIT 2014

ContentsPROFILE 01

AUDIENCE 09

EDITORIAL 14

ADVERTISING 18

PROFILEPhilosophy

Brand Proposition

FAQ About Entrepreneurs

Icon

Brands

Ideas

PhilosophySee Beyond Yourself is a creative media brand

uniquely designed to inspire young professionals with brain cells and a bookshelf to influence their

generation by constantly striving for success.

We are committed to empowering our readers with a continuous flow of evolving ideas that

spark leadership qualities. More importantly, we aim to shape the nation's entrepreneurial spirit.

/ 01PROFILE MEDIA KIT 2014

The country’s only business publication dedicated to uncovering the creative process of entrepreneurship by reflecting success stories & inspiring confidence.

See Beyond Yourself magazine serves as a bridge between an individual & their fortune.

BrandProposition


FAQ AboutEntrepreneurs


How did they do it ?

Where did thatbrilliant idea come from ?

Why should I try my own idea ?

How should Iplan my own startup ?

What was their struggle ?

Who inspired them ?

• First we allow you to “See” the most influential business icons and how they’ve launched some of the most successful brands in business.

• Going “Beyond,” we show you how to make your own brand grow and thrive by exposing you to the latest creative ideas in the professional world.

• Shifting the focus to “Yourself,” we then relate those ideas back to the world at large so you too can become one of the leading business icons of your industry.

See Beyond Yourselfanswers through a synthesis of


BRANDS

ICO

NS IDEA

SYOURSELF

SEE BEYOND

Icons, Brands & Ideas:

When all of these elements are working togetherin synergy, the result is your fortune from your passion.


Icons• Young Entrepreneurs• Top CEOs• New Players• Role Models• Celebrities in Business

Brands


• Local Brands• International Brands

• Emerging Brands• Franchises

• Promising Companies• Global Corporations


• Personality : Potential Behaviour• Creative Minds : Strategy & Business Development• Arguments : Market Opportunities• Adviser : Tips & Shortcuts• Gallery : Latest Technology

Ideas


53.2% of people

In Asia, a person’s relationshipwith a brand is strong:

believe brands contribute noticeably to an improvedquality of life.

*Statistic from Havs Meaningful Brandshttp://www.havasmedia.com/documents_library/meaningful-brands-pdfs/mb_country_factsheet_indonesia.pdf

/ 09MEDIA KIT 2014

AUDIENCEWhat’s in our readers minds

Readership Overview

Circulation

Distribution Points

/ 10AUDIENCE MEDIA KIT 2014

What’s inour readers

minds?

• Think of themselves as creative people• Are considering launching a new company within 6 months• Are business-conscious and want to achieve more• Will be investing in stock / mutual funds within the next 12 months

Our Readers:


Readership OverviewDemographic Statistics

62% IndonesianNATIONALITY

BUYING POWER

60% Male 40% FemaleGENDER

20-45 years old

AGE RANGE

IDR 28,000,000.- / monthMEDIAN PERSONAL INCOME

46% Single / 44% Married MARITAL STATUS

49% Business Owner / C-Level Leader

39% Managerial

12% Postgraduate

JOB DESCRIPTION

38% Expatriates

87% Owns 2+ personal cars

52% Owns 2+ properties

97% Travels annually

75% Wear luxury brand watches

Phsychographics

• Risk-takers• Smart & dynamic• Active & always on the go• Stands up to take the lead in decision making• Keeps up with the latest technology

Circulation

Retail

Print Run

Distribution

Digital & Social MediaEngagement

31 Mins

Subscription

Venue CopiesDISTRIBUTION


Major Bookstoresand Newsstands • Four and Five-Star Hotels

• Apartments and Residences• Selected Cafes, Restaurants and Bars• Cultural Centers and Tourism Boards• Embassies• Bank and Airport Lounges

10%

10,000 copies

JakartaSurabayaBaliBandungYogyakartaSemarang&Other Provinces

Magazine Price

IDR 38,000.-Publication

Monthly

25%

65%

Average readingduration :

487 / Week

Average numberof web-visitors :

*Our readership facts were generated by subscribers surveys & involvement of online analytics.


Distribution Points

/ 14MEDIA KIT 2014

EDITORIAL2014 Editorial Calendar

Annual Signature Issues

Editorial Pillars

2014 EDITORIAL CALENDAR All Year Long

/ 15EDITORIAL MEDIA KIT 2014

JANUARY

New Year’s RevolutionLineup

Ad CloseMaterial Due

: 12.12.13: 13.12.13

• 10 Game Changers of 2014• Economy boosters• Breaking the old habbits

Empires of LoveLineup


: 10.01.14: 14.01.14

• 3 Essentials Romance Brands• Indonesia’s Ocean Innovators• Foreigner's Perspective

9 Brilliant CompaniesLineup


: 19.02.14: 20.02.14

• Technopreneur• Managing Local Infrastructure• Personality : The Thinker vs The Salesman

Young & Rich!Lineup


: 07.03.14: 12.03.14

• Get Ahead of Your Career• 21 Things 21-Year-Olds Don’t Get• Fortune Teller : Rupiah Predictions

Business in Sports

Lineup


: 04.04.14: 11.04.14

• Business Domination• National Heroes• World Cup Prediction

The Leadership Phenomenon

Supply-chain Management

Lineup


: 30.04.14: 05.05.14

• Great Trust, Great Vision, Great Leadership• Government Leaders• Work Delegation Process

Hobbies vs Business

Lineup


: 26.05.14: 30.05.14

• Life’s Top 5 Priority• Male loves Automotive. Female for Fashion • How productive are you?

Digital World : What’s going on?Lineup


: 18.06.14: 25.06.14

• 10 Quick Digital Innovations• Smartphone Paradox• Technology as Media Information

The Idea PuzzleLineup


: 08.07.14: 15.07.14

• Opportunity : New Ideas, Old Industries• 7 Tips for Strategy & Business Development• Celebrities in the Food Business

Lineup


: 31.07.14: 08.08.14

• Import Export• Small & Medium Businesses• 10 Ways to Clear Customs

Why Take a Break?

Lineup


: 25.08.14: 01.09.14

• The 5 Busiest Individuals• 5 Golden Qualities of Success• Business Travel Tips

Note: Editorial Calendar is subject to change without prior notice.

Person of the Year

Lineup


: 08.09.14: 12.09.14

• Market Predictions & Analysis• 15 Good Things about 20(15)• Saving for Startups

MAY

SEPTEMBER

MARCH

JULY

NOVEMBER

FEBRUARY

JUNE

OCTOBER

APRIL

AUGUST

DECEMBER

ANNUAL SIGNATUREISSUES


March9 Brilliants CompaniesAnnual project that names brands or companies that we are particularly proud of.

JuneThe Leadership PhenomenonAnnual project to reveal the secrets of great leaders, aiming to promote the national’s entrepreneurial spirit.

SeptemberThe Idea PuzzleAnnual project aimed at helping entrepreneurs conceptualize their business direction.

DecemberPerson of the YearAnnual project that names individuals who have made a significant impact in their respective fields.

03

06

09

12

EDITORIAL PILLARSOriginal perspectives on new ventures in Indonesia.

Information gathered directly from stakeholders.

Quality writing and reporting by seasoned professionals.

Compelling stories with never before used angles.

Art direction unrivaled by our competitors.

Design interface and layout that is easy for readers to digest.

Comprehensive stories focusing on an inspiring reading experience.


RATE CARD 2014 / 18ADVERTISING MEDIA KIT 2014

Advertising Rates / Volume DiscountsPages

Discount

3x

5%

1x

6x

12%

Cover PremiumBack Cover

Inside Front Cover

Inside Back Cover

Inside Cover Spread

IDR 22,000,000

IDR 19,500,000

IDR 19,500,000

IDR 29,000,000

IDR 62,000,000

IDR 55,000,000

IDR 55,000,000

IDR 82,000,000

IDR 116,000,000

IDR 102,000,000

IDR 102,000,000

IDR 153,000,000

Ad SizeFull Page

1/2 Page

1/3 Page

Full Page Spread

IDR 17,000,000

IDR 10,000,000

IDR 7,000,000

IDR 25,500,000

IDR 48,000,000

IDR 28,000,000

IDR 19,000,000

IDR 72,000,000

IDR 89,000,000

IDR 52,000,000

IDR 36,000,000

IDR 134,000,000

Advertorial2 Pages

4 Pages

IDR 30,000,000

IDR 41,000,000

TERMS & CONDITIONS• All rates are subject to 10% PPN.• All rates quoted are for basic process colour – cyan, magenta, yellow and black.• Cover Premium are sold on a frequency and availability basis. Check with your account executive for details.• Advertorial includes photography and design.• Advertisement material and proof prints to be provided by the advertiser.• The above rates are subject to change without prior notice.

TECHNICAL REQUIREMENTS

• Magazine closed size : 21 cm x 27 cm.• Magazine open size : 42 cmx 27 cm.• Paper : cover - 260 gsm doff laminated with spot UV, content - 110 gsm matte paper.

• Binding : perfect binding.• Language : English. • Publication Date : 1st of every month.

TECHNICAL SPECIFICATIONS

/ 19ADVERTISING MEDIA KIT 2014

Ad Size

Trim Size

Bleed

Safety Area

Full Page

210mm x 270mm

198mm x 258mm

220mm x 280mm

420mm x 270mm

396mm x 258mm

430mm x 280mm

210mm x 135mm

198mm x 123mm

220mm x 145mm

70mm x 270mm

58mm x 258mm

80mm x 280mm

Full Page Spread1/2 Page 1/3 Page

Trimmed Size( 5mm from the sides )

Bleed ( Real Size )

Safety Area( 6mm from the sides )

SUBMITTING MATERIALS

The 24/7 inspiration for young entrepreneurs & professionals

Files under 20 MB, please email to [email protected]. Include advertiser name and issue date.Mail physical material to our head quarter office: Widodaren no. 3C-4 Surabaya 60251 Indonesia. Tel : +6231 532 5415We accept Adobe Photoshop, InDesign, Illustrator, Acrobat and Quark X’Press files.Please supply all fonts, images, and artwork with ads supplied in these applications. All supplied material should be at least 300 dpi in CMYK color. and have fonts embedded in all graphics.See Beyond Yourself does not accept ads built in Microsoft Word, Publisher, PowerPoint, or CorelDRAW.See Beyond Yourself requires a high-resolution color proof of supplied ads to guarantee ad reproduction. This applies even on uploaded materials. If you do not supply this proof, we cannot guarantee ad reproduction.

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As always, we will continue to evolve, adapt & improve. But most importantly, we will always be there to help you See Beyond Yourself

HEAD OFFICEJl. Widodaren no. 3C-4, Surabaya 60251 IndonesiaPhone : +6231-5325415 | Fax : [email protected]

Advertising Sales OfficesBRANCH OFFICEJl. Salemba Raya 1 no. 17, Jakarta Pusat 10430 IndonesiaPhone : +6282-110-110-888www.sbymagazine.com

See Beyond Yourself Magazine Media Kit 2014

Marketing