The Affiliate Sales Kit - Writing Killer Proposals and Selling Yourself To Merchants
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The Affiliate Sales Kit - Writing Killer Proposals and Selling Yourself To Merchants
Nadeem Azam
Recent client wins
affiliate marketing
email marketing
search marketing
business development
web design
3
Why Sell Yourself to Advertisers
Affiliate marketing becoming more professional
- Premium networks, agencies and advertisers
- Hidden campaigns
- Higher commissions
- Lucrative RFPs
4
Selling Yourself to Advertisers
Your Sales Armoury
Website
Social Media
Print Literature
Digital Literature
Face-to-Face
5
Website
6
Website
Logo – 99designs.com
Design – do something special
Copy and SEO – you will be judged
Contact – be easily contactable
7
Social Media
8
Social Media
If small business, only maintain one social media presence, otherwise you will probably struggle to update them in the long term
Syndicate via Twitterfeed, Ping.fm, HelloTxt
Be professional – big brands don’t work with people who come across as prats on Facebook
9
Emails
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EmailsBusiness email address
HTML email
Signature
Correct English
Useful resources:
www.emailsignature.eu
www.emailreplies.com
www.microsoft.com/outlook
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Emails
12
Digital and Print Literature
PDFs
Powerpoints
Business Cards
Presentation Folders
Stationary (letter headed paper, compliment slips)
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Digital and Print Literature
PDFs and Powerpoints
Generic Overview – who you are, what you do
Case Study
Proposal
Azam Word template example
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Face-to-Face Presentation
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Face-to-Face Presentation
If meet Affiliate Manager in person, they are more likely to work closer with you (and pay you more $$$s)
If based outside South-East England, arrange to come to London once every month or two. Schedule a few meetings
Arrange meetings before/after/during conferences like this one
Print and bring relevant information
Dress one degree smarter than person you are meeting. Shows professionalism and respect
Any questions?
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