Hedge fund investorsLong-only investorsTake advantage of the upcoming LED market’s upside rally, as seasonally strong demand is to come in 2H10. Average over 50% of profit CAGRexpected for LED makers Tight LED package supply will secure LED makers’ remarkable earnings growth until 2011 1 See the last page of this report for important disclosures Korea / Technology LED Industry LED demand growth to accelerate in 2H10 We foresee an LED market upside rally on seasonally strong demand to come in 2H10. The reasons are three-fold: 1) the persistent stra in on LED chip supplies should limit chip price decline; 2) domestic LED makers should show accelerating earnings growth on completed capex expansion alongside seasonally strong demand; and 3) likely robust high-end demand (e.g. 3D TVs) and increased LED TV penetration in China should drive global LED demand in 2H10. We believe LED companies still have sufficient upside if their earnings continue to meet expectations, even after outperforming the market to date. We see our Overweight rating on the sector as justifiable, given that LED makers’ average profit CAGRexceeds 50%. Our top picks for the sector are LG Innotekand Samsung Electro-Mechanics. »Strains on LED package supplies will continue into 2011 It will take about a year before ingot makers complete their capacity expansion currently underway. As such, although they will raise LED TV ingots’ portion to 50% of their total ingot output, LED supply will remain tight for the time being. We estimate demand for LED packages will be 14.4bn in 2010 but the supply forecast for 2010 (13.6bn units of LED packages) satisf ies only 95% of the demand foreca st. We expect supply (25.4bn units) will still not meet demand (25.5bn units) in 2011. »LED makers’ earnings rise rapidly on strong LED TV demand LED makers’ remarkable earnings growth of late is driven by strong demand for LED TVs. All key domestic LED makers except Seoul Semiconductor(Samsung LED, LG Innotek, and Lumens) recorded more than 80% sales contributions from their TV BLU divisions. All four companies invested a combined W1.4tn into expanding their TV BLU capex and are expected to record operating margins of over 10%. With global LED TV demand likely to soar 148%, from 37mn units in 2010 to 92mn units in 2011, we expect the LED players’ earnings uptrend to continue into 2011. »LED market drivers: 3D TVs a nd Chinese demand Since the start of the 2010 World Cup, 3D TVs have been drawing increasing attention in the market. Samsung Electronics is expected to post sales of 1m 3D TVs in August, while demand for 3D TVs is expected to reach 6m units, making up 16.2% of the global LED TV market in 2010. In addition, 3D TVs require 30% more LED chips than existing LED TVs, for high lamination and refresh rates. Coupled with 3D TV, Chinese demand for LED TVs will drive the global LED market. China is expected to constitute 20% of the global LED TV market in 3Q10, up significantly from 5% in 4Q09. Soon-Hak Lee, Korea Analyst +82 2 3774 1651 [email protected]Jubi Park, Korea Analyst +82 2 3774 1938 [email protected]Overweight 15 Jul 2010 Company Ticker Rating Price Target price Seoul Semiconductor 009150 BUY W149,000 W200,000 LG Innotek 011070 BUY W178,500 W230,000 Lumens 038060 BUY W12,450 W18,000 Hansol LCD 004710 BUY W57,800 W80,000 Note: Prices are in KRW; Price close as of (13/7/2010 close) Source for data: Bloomberg, companies, Mirae Asset Research 0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000 1Q10 2Q10E 3Q10E 4Q10E 1Q11E 2Q11E 3Q11E 4Q11E (mn unit) Dem a nd Su p pl y Stocks for action Supply and demand trend for LED TVLED operating margin trend by LED makers Supply and demand trend for LED TV(30) (20) (10) 0 10 20 30 1Q09 2Q09 3Q09 4Q09 1Q10 2Q10E 3Q10E 4Q10E (%) Samsung LED LG Innotek Seoul Semiconductor Lumens 0 10,000 20,000 30,000 40,000 50,000 60,000 4Q09 2Q10E 4Q10E 2Q11E 4Q11E 2Q12E 4Q12E (K units) 0 5 10 15 20 25 (%) Gl obal LED T V ( lhs) C hina (lhs) Porti on (rhs)
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Take advantage of the upcoming LEDmarket’s upside rally, as seasonally
strong demand is to come in 2H10.
Average over 50% of profit CAGR
expected for LED makers
Tight LED package supply will secureLED makers’ remarkable earnings
growth until 2011
1
See the last page of this report for important disclosures
K o r e a / T e c h n o l o g y LED Industry
LED demand growth to
accelerate in 2H10We foresee an LED market upside rally on seasonally strongdemand to come in 2H10. The reasons are three-fold: 1) thepersistent strain on LED chip supplies should limit chip pricedecline; 2) domestic LED makers should show acceleratingearnings growth on completed capex expansion alongsideseasonally strong demand; and 3) likely robust high-enddemand (e.g. 3D TVs) and increased LED TV penetration inChina should drive global LED demand in 2H10. We believeLED companies still have sufficient upside if their earningscontinue to meet expectations, even after outperforming the
market to date. We see our Overweight rating on the sectoras justifiable, given that LED makers’ average profit CAGR exceeds 50%. Our top picks for the sector are LG Innotek and Samsung Electro-Mechanics.
» Strains on LED package supplies will continue into 2011
It will take about a year before ingot makers complete their capacity
expansion currently underway. As such, although they will raise LED TV
ingots’ portion to 50% of their total ingot output, LED supply will remain
tight for the time being. We estimate demand for LED packages will be
14.4bn in 2010 but the supply forecast for 2010 (13.6bn units of LED
packages) satisfies only 95% of the demand forecast. We expect supply
(25.4bn units) will still not meet demand (25.5bn units) in 2011.
» LED makers’ earnings rise rapidly on strong LED TV demandLED makers’ remarkable earnings growth of late is driven by strong demand
for LED TVs. All key domestic LED makers except Seoul Semiconductor
(Samsung LED, LG Innotek, and Lumens) recorded more than 80% sales
contributions from their TV BLU divisions. All four companies invested a
combined W1.4tn into expanding their TV BLU capex and are expected to
record operating margins of over 10%. With global LED TV demand likely to
soar 148%, from 37mn units in 2010 to 92mn units in 2011, we expect the
LED players’ earnings uptrend to continue into 2011.
» LED market drivers: 3D TVs and Chinese demand
Since the start of the 2010 World Cup, 3D TVs have been drawing
increasing attention in the market. Samsung Electronics is expected topost sales of 1m 3D TVs in August, while demand for 3D TVs is
expected to reach 6m units, making up 16.2% of the global LED TV
market in 2010. In addition, 3D TVs require 30% more LED chips than
existing LED TVs, for high lamination and refresh rates. Coupled with 3D
TV, Chinese demand for LED TVs will drive the global LED market.
China is expected to constitute 20% of the global LED TV market in
LED demand growth to accelerate in 2H10 ...................................................1 1. Executive Summary ...................................................................................3 2. LED players to maintain upbeat earnings on chip supply strain................4
Chip supply shortages for LED TV BLU to continue into 2011 4 LED makers’ earnings rising fast on strong LED TV demand 6
3. Key drivers in 2H10: 3D TVs and China......................................................8 Demand for over 20mn LED TVs expected in 2H10 8 3D TV market expansion to help increase demand for LED further 8 LED demand to be driven by wider penetration of LED TVs in China 9
COMPANY SECTION
Lumens [038060 KS, BUY]: Economies of scale achieved with China plant ........ 10 Flagging sales but improved operating margin 10 Expectations of 2H peak season 11 Profit growth through economies of scale 11
Summary financial statements 12
Hansol LCD [004710 KS, BUY]: Positive evolution continues............................ 14 2Q10 sales and operating profit to rise 35.1% QoQ, 99.6% QoQ 14 Higher sales portion of LED BLU will increase business reliability 14
Summary financial statements 16 Analyst team profile.....................................................................................18
1. Executive SummaryLED companies showed remarkable earnings growth in 1H10. Both their sales and operating
profit are showing exponential growth, as LED chip and package prices remain strong on
persistent strain on LED supply. Their notable earnings performance was fueled by Korea’s top-
2 TV and LCD panel makers’ dominant market leadership. We expect LED companies will see
another leap in earnings in 2H10, on growing LED TV demand. While the global LED TV
demand forecast for FY10 is 37m units, actual LED TV sales stood at only 10m units in 1H10.
This points to at least 20m LED TV sales globally in 2H10, and another earnings rally for key
domestic players.
We expect LED supply to remain tight through 2011. Although LED makers will raise the LED
TV BLU portion of total chip output to 50%, LED TV supply will not likely increase dramatically,
due to productivity issues. We estimate for 2010, LED package demand (14.4bn) should
outstrip supply (13.6bn units) by roughly 5%. We expect the slight undersupply of LED
packages to continue into 2011, as supply (25.4bn units) will still not meet demand (25.5bn
units). Given this supply forecast is mainly for 2” substrates, the supply strain can be resolved
earlier than expected, depending on output portions of 4” and 6” substrates. However,
considering that it will take quite some time before the chip production yield for larger-sizedsubstrates improves to the level of 2” substrates, we expect the supply to remain tight though
1H11, at least.
Domestic LED companies, particularly Samsung LED, saw their earnings rise steeply. Samsung
LED logged sales of W330bn and operating profit of W51.2bn in 1Q10, and is expected to
report a 30.7% QoQ rise in sales (W431.3bn) and an 87.3% QoQ surge in operating profit
(W95.9bn) for 2Q10. We forecast LG Innotek to report an operating margin of 7.5% for 2Q10,
as its LED division, having remained in the red until FY09, turned profitable in 1Q10. Seoul
Semiconductor expects to report sales of over W200bn and operating margin of 12% for 2Q10,
as it raised the sales contribution from TV BLU LED from 15% in 1Q10 to 40% in 2Q10.
Lumens, a supplier of LED packages to Samsung Electronics, expects to turn in an operating
margin of 9.3% for 2Q10.
In 2H10, four domestic LED makers are expected to grow rapidly, benefiting from LED TV
market growth on 3D TV sales and Chinese demand. Demand for LED chips will rise not only
because 3D TVs require 30% more LED chips than existing LED TVs, for high lamination and
refresh rates, but the proportion of LED TVs in the Chinese LCD TV market is also expected to
expand from 5% in 4Q09 to 20% in 3Q10. Before seasonally busy 3Q10, LED chip makers
have completed their capacity expansion. Given this, we expect their sales to grow 20 to 40%
QoQ, yielding double-digit operating margins in 2H10.
Our top picks for the LED sector include LG Innotek (011070, BUY, TP: W230,000), which is
seeing rapid earnings growth in its LED division, and Samsung Electro-Mechanics, which
delivers steady earnings from the LED, MLCC and substrate business divisions.
LED makers’ earnings rising fast on strong LED TV demand
Domestic LED players have exhibited notable earnings improvement in 2010. We expect the
four leading domestic LED chip and packaging suppliers (Samsung LED, LG Innotek, Seoul
Semiconductor, Lumens), not including Seoul Semiconductor, to report over 100% YoY growth
in sales for FY10. In particular, Samsung LED should display the industry’s strongest earnings
growth, with sales and operating profit estimated to climb 192% YoY, and 526% YoY,respectively, in FY10. LG Innotek expects the fastest earnings turnaround in FY10, with a likely
357% YoY jump in sales and 6.8% operating profit; a dramatic turnaround from an operating
loss of 19.2% in FY09.
The LED market is indeed on an exponential growth path. It’s no wonder, then, that Samsung
LED and LG Innotek, with immense captive markets (Samsung LED, and LG Innotek,
respectively), are set to grow explosively, going forward. Moreover, Seoul Semiconductor and
Lumens, even without captive markets, anticipate their operating profit to surge 137% YoY and
465% YoY, respectively, in FY10.
LED players’ remarkable earnings growth has been fueled by LED TV. Samsung Electronics
secured first mover advantage in the global LED market, offering an immediate boon to
Samsung LED. Lumens’s stronger-than-expected earnings were also possible as it focused onproducing TV BLU LED to be shipped to Samsung Electronics. Seoul Semiconductor’s earnings
growth has also been accelerating as the company began to supply TV LEDs. The company is
likely to raise its sales contribution from LED TV to 50% in 4Q10 from 15% in 1Q10. LG Innotek,
increasingly focused on TV BLU, anticipates its operating margin topping 7% in 2H10 and 10%
in early FY11, when the mass production of 6” substrates will begin.
Figure 5. LED sales and TV BLU business portion trend
Source: DisplaySearch, Company Data, Mirae Asset Research
3D TV market expansion to help increase demand for LED further
The marketability of 3D TVs was confirmed during the 2010 World Cup. As 25 of 62 soccer
games were broadcast in 3D, highlighting the potential of 3D TVs, sales of 3D TVs increased.
Samsung Electronics is expected to record 1m units of 3D TVs in August, considering an upwardrevision in its current sales target of 2.6m units for 2010, and Sony, the official sponsor of the
latest World Cup, also promoted 3D TVs aggressively from the beginning of the tournament. In
2H10, greater sales of 3D TVs will drive the LED market. Given the sales targets of TV set
makers, we project sales of 3D TVs to number 6m units, making up 16.2% of the LED TV market.
In 2H10, the LED market to be
driven by demand for 20mn LED
TVs at least
Interest in 3D TVs growing since
2010 Soccer World Cup; sales of
3D TVs expected to be 6mn units,making up 16.2% of the LED TV
3D TVs merit a price premium as their luminance and refresh rates are higher than existing LED
TVs. LED for 3D TVs are selling at 20 to 40% higher price than other LEDs, and a hearty 57%
higher than CCFL, as 3D TVs require approximately 30% more LED chips than existing LED TVs.
This is in order to prevent darkness of screens with 240Hz refresh rates in the high-speed frame.
LG Electronics, meanwhile, released direct LED-based 3D TVs in an effort to differentiate its
products from others’. Its 55” 3D TV uses 1,500 LED chips. This means that 3D TVs will postpone
a reduction in the number of LED chips used in TVs, benefiting LED manufacturers in the end.
Figure 11. 3D TVs merit 20-40% price premium to existing LED TVs
Brand Model CCFL/LED 3D Size Resolution Rate Price($) Premium
Samsung UN46C7000WF LED 3D 46" 1080p 240Hz 2199.99 57%
LN46C750 CCFL 3D 46" 1080p 240Hz 1399.99
UN55C7000WF LED 3D 55" 1080p 240Hz 2699.99 29%
UN55C6300SF LED 55" 1080p 120Hz 2099.99
LG 55LX6500 LED 3D 55" 1080p 240Hz 2969.99 41%
55LE5400 LED 55" 1080p 120Hz 2099.99
Sony KDL-46HX800 LED 3D 46" 1080p 240Hz 2429.99 22%
KDL-46NX800 LED 46" 1080p 240Hz 1999.99
Source: Company data, Mirae Asset Research
LED demand to be driven by wider penetration of LED TVs in ChinaWe forecast that the LED TV market will grow rapidly, to constitute 60% of the global LCD TV
market in 4Q12. If the supply of LED panel increases in line with demand, the proportion could
expand even faster. In China, the price premium on LED TVs is high, relative to that in the US.
Nevertheless, Chinese demand for LED TVs is so strong that more than 5% of LCD TVs
shipped in 1Q10 were LED TVs, in fact. Once the supply of LED panels is sufficient, LED TVs
will lose their premium, growing even faster than before.
China is believed to have grown to become the largest LED TV market in 2Q10, making up 13%
of global demand for LED TVs. From 3Q10, its contribution is likely to exceed 20%, driving
growth of the global LED TV market through 2012.
Figure 12. LED TVs’ price premium over LCD TVs in key markets
Size CCFL LED-Edge in NA LED-Edge in China NA Ch in a
Samsung 40" 674.99 1,159.99 1,257.21 71.9 86.3
46" 804.99 1,249.99 1,911.32 55.3 137.4
55" 1,499.99 2,249.99 2,632.21 50.0 75.5
LGE 42" 728.99 1,028.99 1,118.09 41.2 53.4
47" 898.99 1,529.99 1,257.79 70.2 39.9
55" 1,499.99 2,249.99 2,411.47 50.0 60.8
Price(US$) Premium(%)
Source: Company data, Mirae Asset Research
Figure 13. China forecast to account for over 20% of the global LED TV market from 3Q10
Jubi Park, Handset Analyst, 82 2 3774 1938 [email protected] Hansol LCD 16 July 2010
004710 KS
15
on growing 3D TV demand should neutralize the overall fall in ASP. We project LED BLU sales
will total W955.3bn in FY10 and account for 64% of the company’s FY10 full-year sales.
Entry into new businesses is positive
The undersupply of both LED sapphire ingots and driver ICs has been a key hurdle to LED
market expansion. Ingot supply shortages are likely to continue into early 2011, though we
expect shortages to ease once ingot makers complete capex expansion and speed up mass-production of larger-sized ingots. We believe Hansol’s sapphire ingot business is highly likely to
succeed on synergies with its wafer business. Additionally, its foray into the solar power module
market should serve as another growth driver for the company, as the new business should
create synergies with its existing BLU module business and offer a fruitful source of new demand.
After graduating from Hanyang University with BA in Electronic & Electrical Engineering,
Soonhak worked at Samsung Electronics in handset technology planning for 5 years. He joined
Mirae Asset Securities as handset analyst in January 2010. Soonhak is currently covering
Korean handset industry and component sectors.
Jubi ParkS M A L L - C A P A N A L Y S T
After earning an MBA degree at Seoul National University, Jubi joined Mirae Asset in Korea in2009 to assist the technology research. Jubi is also a graduate of The University of California,
Los Angeles, majoring in business economics and has previously worked with the audit
department of BDO Daejoo Accounting Corporation as an AICPA for two years.
- The variability of the net profit growth rate (YOY) over the last 20 quarters was translated into percentage terms.
- Earnings growth variability was calculated based on MAD (Median Absolute Deviation), rather than SD (Standard Deviation) in order to
minimize distortion from outliers.
- The lower the earnings growth variability, the higher this indicator.
2. Consensus Forecast Certainty
- The gap between analysts' views on 12-month forward EPS was translated into percentage terms.
- The gap is calculated by dividing the SD of 12-month forward EPS with the average value.
- The narrower the gap is, the higher this indicator.
3. Consensus Forecast Accuracy- The median value of absolute EPS surprise over the last 3-year was translated into percentage terms.
- EPS surprise was calculated based on 'the actual figure at the end of the year / the consensus estimate at the beginning of the year - 1'.
- The lower the absolute EPS surprise, the higher this indicator.
* Reference
1) Consensus Forecast Certainty and Consensus Forecast Accuracy were applied only to companies with more than 5 years of EPS estimates.
2) We gave the average score of 50 to cases in which the aforementioned indicators could not be produced.
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