Secrets of internet marketing with social media

The Secrets of Internet Marketing with Social Media

By Courtenay Pitcher, B.A.The Original Lava Marketing Co.

What is social media?• Most of it is free• Share links• Share photos• Share articles• Share video• Share conversations

Top Types of Social Media

• *Twitter – www.twitter.com • *LinkedIn – www.linkedin.com• *Facebook – www.facebook.com• *Blogs – Wordpress, Typepad, Blogger• YouTube

Other forms of social media

Source: http://econsultancy.com/blog/6077-15-more-awesome-social-media-infographics?utm_medium=email&utm_source=topic

Advantage of social media

• Most is free or low cost• Access to tons of information• Access to larger markets• Access to media• Access to decision-makers• Build credibility, raise your profile• Gain advocates, supporters, followers, $

Source: http://econsultancy.com/blog/6077-15-more-awesome-social-media-infographics?utm_medium=email&utm_source=topic

Challenges of Social Media

• Time consuming• Not sure where to start• Concerns about privacy• Technical – computer-oriented• “It’s just for young people” mentality

Social media uses? When it comes to social media, I’m most fearful

about:__________________________________

Here is one way to possibly overcome my fear:__________________________________

I think that social media can best serve me:__________________________________

LinkedIn Stats• The largest online business network with over 1

million new members joining each month• 96% join from an invitation• LI Facilitates 30,000 referrals each month• LI gives you access to 50,300 professionals• Users accept 83% of referrals – they trust the

system• LI neither exposes your contacts in searches nor

creates auto links based on email

• Statistical source: LinkedIn .pdf LinkedIn Groups Online Professional Network – Page Two (Fast Facts You Might Like to Know) provided by email from LinkedIn following a webinar

Post your resume > Edit Profile

Contacts > Add Connections

Groups > Create A Group

Profile > Recommendations

Groups > My Groups > Comment

Profile > Edit > Add Application (Blog)

Profile > Edit > Twitter

More > Training Resources > Training Centre

What are some of my goals for using LinkedIn?

________________________________________________________________________________________________________________________________________

What image do I want people to “get” about me from LinkedIn?

________________________________________________________________________________________________________________________________________

Who can I give testimonials (recommendations) to?

________________________________________________________________________________________________________________________________________

Who can I ask testimonials (recommendations) from?

________________________________________________________________________________________________________________________________________

Twitter Stats

• 75 million user accounts• 15 million active users• The average number of tweets per hour

was around 1.3 million

• Statistical sources: http://econsultancy.com/blog/5324-20+-mind-blowing-social-media-statistics-revisited?utm_medium=email&utm_source=topic

How can Twitter help you?• Network with local business owners who are

“tweeting” – retweet them (RT)• Promote links to your website/blog• Keep current with news• Manage emergencies/disasters• Customer service (monitor your brand)• Start 140 character conversations• Instant access to decision-makers – top level

executives, even celebrities

Source: http://econsultancy.com/blog/6077-15-more-awesome-social-media-infographics?utm_medium=email&utm_source=topic

Source: http://econsultancy.com/blog/6077-15-more-awesome-social-media-infographics?utm_medium=email&utm_source=topic

Before Twitter• Witness Reporter News Agency

News Desk Online publisher / Radio Broadcast / TV Broadcast or Press (Newspapers / Magazines) Public

With Twitter• The witness is on Twitter PublicOr• Witness Twitter (a.k.a. Public & Press)

How to join TwitterGo to www.Twitter.com. Under Settings you

can set up an Account with your Username.

Twitter Settings > Password

Profile > Change image

How to find followers

• Find one competitor and begin following their followers.

How to find followers

• Find your suppliers and begin following them.

How to find followers

• Follow your local Community Futures and see who is following them.

How to find followers

• Set up a search for key words in your industry and see if there are people to follow there.

How to search in Twitter

http://search.twitter.com/advanced

How to find followers

• Follow local newscasts in your area and see who is following them.

• Watch for the Twitter button on newsletters or websites that you visit.

How to find followers

• Search in Google.com for who you want to follow by name and add the word “Twitter” to your search ie: Courtenay Pitcher on Twitter

• If you are a member of a local club, see if the club is on Twitter. If not, find one or two people from that club on Twitter and begin following them. See who they follow.

How to Tweet

How do I get someone to see your Tweet?

How to Change The Design of your Twitter PageSettings Design

“Change design colours” to change the text colour or

background colour.

Twitter apps to use once set up

• Hootsuite.com• Tweetdeck.com

Ways to market on Twitter?

________________________________________________________________________________________________________________________________________

How can Facebook help you?

• Promote with a “Like” page• Post images or videos• Feed in blog or news (RSS) feed• Start discussions with your followers (fans)• Have fans contribute with pics, videos,

“writing on your wall”

Facebook Stats

Source: http://www.digitalbuzzblog.com/facebook-statistics-facts-figures-for-2010/

Source: http://www.digitalbuzzblog.com/facebook-statistics-facts-figures-for-2010/

How to set up a business page• http://www.facebook.com/pages/create.php

The Wall

Build your list

Discussion (customer feedback –market research)

What discussion would you like to start?

_________________________________

__________________________________

Promote Job postings, events

Social media summary I will share helpful information about:__________________________________

I will direct people to the following website(s):__________________________________

An “ah-hah” info piece I’ve learned about social media today that surprised me:

__________________________________

Further resources

• Follow me http://www.twitter.com/vernongirl

• Sign up to receive my blog by email at http://www.vernongirl.com

• Contact Me – [email protected]