Second Meeting Dec.7th

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Welcome!

Graphic Design Club Meeting #2

December 7, 2010

Please sign in like this:

First Name_3 initials of Last Name_Teachers Name_Grade

Example: John_Smi_Medina_8

- Please run Audio Set Up Wizard



What did we discuss last time?

Steps in the Graphic Design Process

Creating Effective Layouts

General Guidelines for Layouts Organizing Layouts

Capturing the Readers' Attention

What not to do!

Fonts and design mistakes to avoid!



Last Meetings Project:

Make a poster about yourself! Thisposter should represent YOU!

Be creative! There are no RULES!

Include pictures, quotes, words,

text, images, etc you dont needto include ALL of these things!



Principles of Design

These are the tools that blend the

ingredients for any design project. You can

use all the design elements or ingredients for

a good design, but if you dont blend them

with rhythm, balance, contrast, etc., then you

will not have a cake just a mushy bowl of

batter!



Design Principles to Consider

1) Balance - Balance helps the viewer decide

how to interpret your design. If its designed

with asymmetrical balance, the design will

evoke emotions like excitement, curiosity, or

anxiety. If the design is symmetrical, or

totally even, it will convey peace, calm, and

tranquility.



2) Contrast -Without values, you cant

create contrast. Without smoothness or

roughness (or the illusion of those textures),

you arent dealing with contrast. You can usevarious design elements to create contrast.

Without contrast there would be no day or

night and without contrast you cannot create

an interesting design.



3) Direction - Direction is the way to lead theviewers eye through your design layout orcomposition. Direction is created by line, but italso can be created by the way you use color to

lead the eye through a design. Shapes, spaces,values, and perspective all create the illusion of depth in two-dimensional design, and this depthis needed to create a direction for the eye totake that journey. In three-dimensional design

those shapes, spaces, values, and perspectivesare all used to lead people through a design.



4) Economy - If you can remove an

element within a design and that design

still works, then youve practicedeconomy in design. Dont offer more than

is needed, but be sure to include all that

is needed to create an intelligent andeconomical design.



5) Emphasis - You can lead that viewer all

through your garden, through your

building, through your advertisement, or

through your painting, but if you dont

stop that viewer with one point of

interest, then youve lost your viewer.

The emphasis in a design is the message

that you want to convey.



6) Proportion - You can use proportion to createsurreal images (like Dali) to shock your viewers

into noticing your work. Or, you can use

proportion realistically to emphasize themessage conveyed through typography.

Proportion gives the viewer a leg to lean on. In

other words, a realistic composition creates a

feeling of balance, whereas unrealistic

proportions create a feeling of emphasis on the

object thats out of proportion.



7) Rhythm - Repetition, rhythm, bam, bam,

bam. While this principle of design can

create boredom, it can also be used to createdepth (one element smaller than the next),

excitement or peace (contrast), or emphasis

on a certain subject. Like music, rhythmkeeps the world singing and dancing.



8) Unity-

This is the principle that

pulls a design together. While

theres no one rule for unity, thisprinciple can remind you to check

all the other design elements and

principles so that you know youhavent missed a tick in your plans.



Lets Look at Some Examples!





























Our Next Project!

Design a movie poster!

You can make up a movie or redesign a

poster for a movie that is already made.

Remember to use the design elements and

principles we have discussed.

Look at movie posters for ideas.

Keep in appropriate for school

Kmail Ms. Medina and Ms. Syed your posters



Thank you for attending!

Have a GREAT day!!

Second Meeting Dec.7th

Documents