Seatwork: Consolidated Questions (CH 1-9)

Seatwork: Consolidated Questions forChapters1-9

Ma. Alexandria BulaonDecember 30,2011

Chapter 1: Defining Marketing for the 21st Century

10 Learning QuestionsRex Sandoval

1. What does “wants” and “buying power” results into?

a. Needb. Satisfactionc. Necessityd. Demande. Require

1. Wants become _____ When a consumer also has the buying power.


Core Marketing Concepts

Needs, wants, and demands Target markets, positioning, segmentation Offerings and brands Value and satisfaction Marketing Channels Supply Chain Competition Marketing Environment

Demand

This is the wants for specific product backed by an ability to pay

1. What does “wants” and “buying power” results into?


1. Wants become _____ When a consumer also has the buying power.


Chapter 2: Developing Marketing Strategies and Plans

10 Learning QuestionsBelinda Anne Tamayo

A holistic marketing orientation can help capture customer value. The holistic framework is designed to address three key management questions. Which concept below addresses the concern on how a company can identify new value opportunities?

http://beltamayo.blogspot.com/

QUESTION 1

a. Value Explorationb. Value Creationc. Value Deliveryd. None of the above

1. A holistic marketing orientation can help capture customer value. The holistic framework is designed to address three key management questions. Which concept below addresses the concern on how a company can identify new value opportunities?

A. Value Exploration that addresses the concern that delivers the newvalue offerings. B. Value Delivery that addresses the concern on how can a company useits capabilities and infrastructure.C. Value Exploration that addresses the concern on how can a companyidentify new value opportunities. E. Value Creation that addresses the concern on how can a companyefficiently create more promising new value offerings.F. None of the above.

Concepts

a. Value Exploration – Addresses the concern on how can a company identify new value opportunities

b. Value Creation – Addresses the concern on how can a company efficiently create more promising new value offerings

c. Value Delivery – Addresses the concern on how can a company use its capabilities and infrastructure to deliver the new value offerings more efficiently


Concepts

A holistic marketing orientation can help capture customer value. The holistic framework is designed to address three key management questions. Which concept below addresses the concern on how a company can identify new value opportunities?


QUESTION 1

a. Value Explorationb. Value Creationc. Value Deliveryd. None of the above

1. A holistic marketing orientation can help capture customer value. The holistic framework is designed to address three key management questions. Which concept below addresses the concern on how a company can identify new value opportunities?

A. Value Exploration that addresses the concern that delivers the newvalue offerings. B. Value Delivery that addresses the concern on how can a company useits capabilities and infrastructure.C. Value Exploration that addresses the concern on how can a companyidentify new value opportunities. E. Value Creation that addresses the concern on how can a companyefficiently create more promising new value offerings.F. None of the above.

Top 10 Learning Questions for

Chapter 3 : Gathering Information and Scanning the Environment

Nyel BerroyaDecember 15, 2011

http://www.slideshare.net/rochedeluta

1. A _________ relies on internal company records, marketing intelligence activities and marketing research.

A. Marketing Research SystemB. Marketing Decision Support SystemC. Marketing Information SystemD. Marketing Intelligence SystemE. None of the Above

1. A_________relies on internal company records,marketing intelligence activities and marketing research.

A. Marketing InformationB. Marketing Information System C. Managed Information System D. Marketing Intelligence Records E. Marketing Intelligence System

What is Marketing Information System(MIS)?

Marketing Information System (MIS) –consists of people, equipment, andprocedures to gather, sort, analyze,evaluate, and distribute needed, timely andaccurate information to marketing decisionmakers.

The company Management InformationSystem (MIS) should be cross betweenwhat managers think they need, what theyreally need, and what is economicallyfeasible.

Answers all the “WHAT” of thecompany goals and strategies.•Substantial information fordecision making•Special studies•Analysis programs•Helpful improvements•Periodical reports

1. A _________ relies on internal company records, marketing intelligence activities and marketing research.

A. Marketing Research SystemB. Marketing Decision Support SystemC. Marketing Information SystemD. Marketing Intelligence SystemE. None of the Above

1. A_________relies on internal company records,marketing intelligence activities and marketing research.

A. Marketing InformationB. Marketing Information System C. Managed Information System D. Marketing Intelligence Records E. Marketing Intelligence System

TOP 10 Learning Questions for

Ch 4: Conducting Marketing Research and

Forecasting Demand

Ma Alexandria BulaonDecember 16, 2011

1. The first step in the marketing research process is _____.

A. develop the research planB. define the problem and research

objectivesC. collect the informationD. present the dataE. make the decision


A. Defining the budget necessary to conduct the marketing research.B. Defining the problem. C. Defining the need for marketing research.D. Defining approval from top management. E. Defining an appropriate marketing firm to carry out the researchproject.

The Marketing Research Process

Define the problemDevelop research planCollect information

Analyze informationPresent findings

Make Decisio

n

Steps in the Marketing Research Process

Step 1: Define the Problem – Determining & clarifying the management’s information needs.

Step 2: Develop Research Plan – This involves creating a problem solving framework and analytical models.

Step 3: Collect Information – Collecting all relevant data and information.

Step 4: Analyze Information – Data Preparation, tabulation and analysis of results

Step 5: Present Findings – Presentation and report generation

Defining the Problem

The starting phase is always identifying the reason or problem for which research is to be conducted. This includes collecting of relevant initial information and how this information will affect decision making process.


A. develop the research planB. define the problem and research

objectivesC. collect the informationD. present the dataE. make the decision


A. Defining the budget necessary to conduct the marketing research.B. Defining the problem. C. Defining the need for marketing research.D. Defining approval from top management. E. Defining an appropriate marketing firm to carry out the researchproject.


Chapter 6Analyzing Consumer Markets

Valderas, Cristina KrastleDecember 15, 2011

1. ____ is the study of how individuals select, buy, use and dispose of goods and services to satisfy their needs and wants.

a. Consumer Behaviourismb. Consumer Attitudec. Consumer Marketd. Market Researche. Market Demand

1. ____ is the study of how individuals select, buy, use and dispose of goodsand services to satisfy their needs and wants.

A. Consumer Rights B. Consumer FocusC. Consumer Behavior D. Consumer WaysE. Consumer Attitude

What Influences Consumer Behavior?

Cultural Factors

Social Factors

Personal factors

Consumer Behaviourism

- the study of how individuals, groups, and organizations select, buy, use and dispose of goods, services, ideas, or experience to satisfy their needs and wants.

1. ____ is the study of how individuals select, buy, use and dispose of goods and services to satisfy their needs and wants.

a. Consumer Behaviourismb. Consumer Attitudec. Consumer Marketd. Market Researche. Market Demand

1. ____ is the study of how individuals select, buy, use and dispose of goodsand services to satisfy their needs and wants.

A. Consumer Rights B. Consumer FocusC. Consumer Behavior D. Consumer WaysE. Consumer Attitude


Chapter 6: Analyzing Consumer Markets

Jem CaraigDecember 16, 2011

For use in the Marketing Management Class of Prof. Remigio Joseph De Ungria

http://jemcaraig.blogspot.com

1. In the three factors that influence on consumer behavior, which is the factor that exerts the broadest and deepest influence?

A. Social FactorsB. Cultural FactorsC. Subcultural FactorsD. Psychological FactorsE. Personal Factors


1. In the three factors that influence on consumer behavior, which is thefactor that exerts the broadest and deepest influence?

A. Personality and self-concept, lifestyle and values significantlyinfluences a buyer's decision. B. Culture, subculture, and social class affect the consumer behavior. C. Buyer's age and stage in the lifecycle influences the buyer'sdecision. D. One's occupation and economic circumstances affect the consumerbehavior. E. Reference groups, family, and social roles greatly affect our buyingbehavior.


Cultural FactorsCulture, subculture, and social class are particularly important influences on

Consumer behavior.

Social FactorsReference groups, family, and social roles and statuses affect our buying behavior.

Personal FactorsBuyer's age and stage in the life cycle; occupation and economic circumstances;

personality and self-concept; and lifestyle and values influencebuyer’s decision.



Cultural FactorsCulture, subculture, and social class are particularly important influences on

Consumer behavior.

Social FactorsReference groups, family, and social roles and statuses affect our buying behavior.

Personal FactorsBuyer's age and stage in the life cycle; occupation and economic circumstances;

personality and self-concept; and lifestyle and values influencebuyer’s decision.

Cultural Factorsexert the broadestand deepest influenceamong the three factors http://jemcaraig.blogspot.com

1. In the three factors that influence on consumer behavior, which is the factor that exerts the broadest and deepest influence?

A. Social FactorsB. Cultural FactorsC. Subcultural FactorsD. Psychological FactorsE. Personal Factors


1. In the three factors that influence on consumer behavior, which is thefactor that exerts the broadest and deepest influence?

A. Personality and self-concept, lifestyle and values significantlyinfluences a buyer's decision. B. Culture, subculture, and social class affect the consumer behavior. C. Buyer's age and stage in the lifecycle influences the buyer'sdecision. D. One's occupation and economic circumstances affect the consumerbehavior. E. Reference groups, family, and social roles greatly affect our buyingbehavior.

Top 10 Questions for

(Chapter #7)

Marika ChavezDecember 15, 2011

Chapter 7 Marketing Management, Kotler 14th ed

3. In the Buying Center, who are the people who define specifications and provide information for evaluating alternatives?

A. InitiatorsB. InfluencersC. DecidersD. BuyersE. Approvers


A. People who have the power to prevent information or sellers from reaching the members. B. People who authorize the proposed action for the deciders and buyers. C. People who use the product or service. D. People who influence the buying decision. E. People who decides the product requirements for suppliers.

3. The Buying Center

InitiatorsInitiators

UsersUsers

InfluencersInfluencers

DecidersDeciders

ApproversApprovers

BuyersBuyers

GatekeepersGatekeepers

3. The Buying Center

1. Initiators –Uses other organization who request that something be purchased.

2. Users – Those who will use the product or service.3. Influencers – People who influence the the buying decision, often by

helping define specifications and providing information for evaluating alternatives.

4. Deciders – People who decide on the product requirements for suppliers.

5. Approvers – People who authorize the proposed action for the deciders or buyers.

6. Buyers – People who have the formal authority to select the suppliers or information from reaching members of the buyer center.

7. Gatekeepers – People who have the power to prevent sellers or information from reaching the members of the buying center.


A. InitiatorsB. InfluencersC. DecidersD. BuyersE. Approvers


A. People who have the power to prevent information or sellers from reaching the members. B. People who authorize the proposed action for the deciders and buyers. C. People who use the product or service. D. People who influence the buying decision. E. People who decides the product requirements for suppliers.


(Chapter 8- Identifying Market Segments and Targets)

Nailah P. CristobalDecember 16, 2011

http://nailah08.blogspot.com

Marketing Management Class of Prof. Remigio Joseph De Ungria

Colorful Me

7. __________ determines which demographics, lifestyles, and usage behaviors make the segment distinct.

A. Segment IdentificationB. Segment AttractivenessC. Segment ProfitabilityD. Segment PositioningE. Segment “Acid Test”


7. Which among the steps in Segmentation Process determines thedemographics, lifestyle, and usage behaviors?

A. The First Step B. The Second Step C. The Third Step D. The Fourth Step E. The Fifth Step F. The Sixth Step

Steps in Segmentation Process

55http://nailah08.blogspot.com

Segment Identification

For each needs-based segment, determine which demographics, lifestyles, and usage behaviors make the segment distinct and identifiable (actionable) .


7. __________ determines which demographics, lifestyles, and usage behaviors make the segment distinct.

A. Segment IdentificationB. Segment AttractivenessC. Segment ProfitabilityD. Segment PositioningE. Segment “Acid Test”


7. Which among the steps in Segmentation Process determines thedemographics, lifestyle, and usage behaviors?

A. The First Step B. The Second Step C. The Third Step D. The Fourth Step E. The Fifth Step F. The Sixth Step

Top 10 Learning Questions for

Chapter 9Creating Brand Equity

Roche DelutaDecember 15, 2011

V56 Marketing Class ofProf. Remigio Joseph De Ungria

Chapter 9 Marketing Management, Kotler 14th ed



8. How many brand equity drivers do marketers follow when building brand equity?

A. FourB. FiveC. ThreeD. TwoE. None of the above.

8. Which of the following is not a brand equity driver in a marketing management perspective?

A. The product and service and all accompanying marketing activities andsupporting marketing programs.B. The initial choices for the brand element. C. Other associations indirectly transferred to the brand by linking itto some other entity ( a person, place, or thing).D. Identities making up the brand (brand names, URLs, logos, symbols,characters, spokepeople, slogans, jingles, packages, and signage).E. None of the above.


8. From a marketing management perspective, there are three main sets of brand equity drivers:

1) The initial choices for the brand element or identities making up the brand (brand names, URLs, logos, symbols, characters, spokespeople, slogans, jingles, packages, and signage).

2) The product and service and all accompanying marketing activities and supporting marketing programs.

3) Other associations indirectly transferred to the brand by linking it to some other entity ( a person, place, or thing).


8. How many brand equity drivers do marketers follow when building brand equity?

A. FourB. FiveC. ThreeD. TwoE. None of the above.

8. Which of the following is not a brand equity driver in a marketing management perspective?

A. The product and service and all accompanying marketing activities andsupporting marketing programs.B. The initial choices for the brand element. C. Other associations indirectly transferred to the brand by linking itto some other entity ( a person, place, or thing).D. Identities making up the brand (brand names, URLs, logos, symbols,characters, spokepeople, slogans, jingles, packages, and signage).E. None of the above.

Seatwork: Consolidated Questions forChapters1-9

Ma. Alexandria BulaonDecember 30,2011