SearchLeeds, Ed Blakeway 'Programmatic - the future of advertising'

2. Programmatic Thefutureofadvertising

3. CONTENTS WHEREITALLBEGAN THEJOURNEYSOFAR OURVISIONIS AREALITY THEFUTURE

4. HOWDOESAMNETFITIN? GLOBALNETWORKBRANDS SPECIALIST/MULTI-MARKETBRANDS Wearetheprogrammatic expertsofaglobaldigital performancegroup Powerincollaboration. Powerinlocalknowledge

5. WHATISPROGRAMMATIC? Whatisit? Itisanautomated methodofbuying digital advertising. Howisitbought? Thereisnofixed approach, most commonlyper1000 impressions.(CPM) Whois talkingaboutit? Everyone. Boughtinreal-time basedonthe individualuser Programmatic Usingavarietyof targeting techniquesto determinewho theyare

6. WHEREITALLBEGAN Amutually beneficial systemtosell remnant inventory HighEntryLevel Costs Supply Exceeded Demand

7. PPC Auction Model WHEREITALLBEGAN Usershownan adbasedona real-timebid andquality score Bidsarefired basedon targeting Userentersa searchquery Uservisitsa searchEngine

8. Programmatic Model WHEREITALLBEGAN Usershownan adbasedona real-timebid Bidsarefired basedon targeting Userdetailsare passedtotraders inreal-time Uservisits awebsite

9. WEARENOTALLEQUAL 3cpm 0.55cpm 0.85cpm 0.95cpm Standard Display Buy Programmatic DisplayBuy

10. Techtiedit alltogether THEJOURNEY 0 20 40 60 80 100 120 140 160 2015 2017 2018 2020Billion$ FORECASTEDPROGRAMMATIC SPEND Itsonly goingto grow further Audiences arecreated andsold basedon content popularity Contentand search behaviour driveswhat iscreated

11. OURVISIONISREALITY Multi-ChannelPlanning Contentdrivencreative CRMIntegration EnhancedTargeting Strategy

12. THEFUTURE OUTDOOR AllmediawillbetradedprogrammaticallyincludingContent,journalism JOURNALISM TV RADIO

13. THEFUTURE Peoplewill bethe differentiating factorsinterms ofsuccess Strategyand implementation willbewhere efficiencies aremade Verylittleto setcompetitors apart

14. THANKYOU. Anyquestionswelcomed

SearchLeeds, Ed Blakeway 'Programmatic - the future of advertising'

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