SearchCon SEO Presentation by Matt Lacuesta

:: ANALYTICS INSIGHTS

Examining web analytics data is a critical initial step in the Foundational Inbound process.

• cepamerica.com has Google Analytics installed and tracking; however, improvements should be made to the configuration:• Implement display support to enhance demographic data and enable

remarketing.• Use segments and custom dashboard reports to set up consistent reporting

measures.• Implement event tracking and goals to measure meaningful actions such as form

submissions and phone calls (if integrated with phone tracking).• Use Tag Manager to consolidate tags within the site.

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:: LOCAL SEARCH IN A CLICK AND MORTAR WORLD ::

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:: PIGEON

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:: STEPS

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:: COMPETITION

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:: SPREAD THE WORD

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:: TOOLS

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:: SHOW PEOPLE THE WAY

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:: DIRECTORIES

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:: LOCAL SEO

HTTP://MOZ.COM/LOCAL-SEARCH-RANKING-FACTORS

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:: ON-PAGE // QUICK TIPS

TITLES: WEIGHT FORWARD

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:: ON-PAGE // QUICK TIPS

H1 & ALT TEXT

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Images :: Use geo-targeted keywords in filenames.

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:: ON-PAGE // QUICK TIPS

META & URL

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:: ON-PAGE // QUICK TIPS

EMBED A GOOGLE MAP

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Embed your map from your Google My Business page rather than standard maps

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:: ON-PAGE // QUICK TIPS

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:: CITATIONS

NAPNAME | ADDRESS | PHONE

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:: ON-PAGE // QUICK TIPS

ADD SCHEMA MARKUP

HTTPS://DEVELOPERS.GOOGLE.COM/STRUCTURED-DATA/TESTING-TOOL/

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:: ON-PAGE // QUICK TIPS

USE A LOCAL NUMBER

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:: ON-PAGE // QUICK TIPS

USE YOUR BLOG

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:: CONTENT

ENGAGING – BE UNIQUE

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:: CONTENT

FOCUSED ON LOCAL

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:: CONTENT

KEYWORD RESEARCH

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Use wildcards (*) or (_) when using Google Suggest for keyword research.

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:: CONTENT

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:: CONTENT

BUILD DEEP LINKS TO BLOG

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:: LINKS

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:: LINKS

BUILD DEEP LINKS TO BLOG

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:: LINKS

COMPETITIVE BACKLINK ANALYSIS

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:: LINKS

GOOGLE ALERTS

WWW.GOOGLE.COM/ALERTS

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:: LINKS

LINKBUILDING :: IT’S STILL A THING

HTTP://MOZ.COM/BLOG/11-WAYS-LOCAL-BUSINESSES-CAN-GET-LINKS

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:: CITATIONS

NAPNAME | ADDRESS | PHONE

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:: CITATIONS

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:: CITATIONS

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:: CITATIONS

NAP INFO :: CONSISTENCY IS KEY

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:: CITATIONS

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:: CITATIONS

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:: CITATIONS

WWW.MOZ.COM/LOCAL/SEARCH

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:: CITATIONS

WHITESPARK.CA/LOCAL-CITATION-FINDER

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:: GOOGLE MY BUSINESS

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:: GOOGLE MY BUSINESS

CLAIM YOUR LISTING

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:: GOOGLE MY BUSINESS

PHONE INSTRUCTIONS

HTTPS://SUPPORT.GOOGLE.COM/BUSINESS/ANSWER/3039617?RD=1

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:: GOOGLE MY BUSINESS

FILL OUT YOUR PROFILE

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Then fill it out some more!

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:: GOOGLE MY BUSINESS

FULLY FILL OUT YOUR DESCRIPTION

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:: GOOGLE MY BUSINESS

TAKE ADVANTAGE OF CATEGORIES

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Make your own custom categories, but keep them relevant.

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:: GOOGLE MY BUSINESS

ADD AS MANY QUALITY PHOTOS AS POSSIBLE

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:: GOOGLE MY BUSINESS

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:: GOOGLE MY BUSINESS

STAY ACTIVE AND PARTICIPATE

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:: GOOGLE MY BUSINESS // RESPOND TO REVIEWS

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:: GOOGLE MY BUSINESS // RESPOND TO REVIEWS

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:: REVIEWS

SHOULD BE PART OF YOUR EXPERIENCE

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:: REVIEWS

ASK FOR REVIEWS*

*EXCEPT FOR YELP

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Ask for reviews and send people to a SERP for your Yelp account. They can’t track that.

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:: REVIEWS

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:: REVIEWS

BUILD A REVIEW SECTION ON YOUR SITE

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Only use original reviews. If you copy them from Google My Business they’ll be taken down due to duplicate content.

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:: THANKS