SearchCon 2016 | Black Hat Tools for White Hat SEO with Jim Kreinbrink, Cade Lee and Garret Acott

Black Hat tools for White Hat SEO

Intro to Blackhat

• Penalizing your opponents• Automation• Penalties

Whitehat? REALLY?

Guest postingLink baitingAbnormal / unnatural focus on EDU/GOVBroken link buildingViral/memeBulk emailing link removal requests

Ethics

• Working to make it happen (Garret)• Fundamental vs Technical (Cade)

Black hat parts of white hat seo

• WMT shows you are an SEO• You are manipulating results with 1400 word articles• Cast aspersions on your industry• “Questions to ask before hiring an SEO”• Analytics Is a must have- Must see bounce rate, engagement•Garret has site with 1% bounce rate

Black hat parts of white hat seo

Blackhat Processes

• Keyword Research• Spinning articles• Outreach research• Link verification• Getting things indexed

Intro to Blackhat

• Penalizing your opponents• Automation• Penalties

Whitehat Processes

• Persona Research• Keyword Research•Check Rankings*• Content Creation• Outreach research• Performance*

•Architecture / Easy navigation*•Conversion optimization*•Disavow links

•*both black and whitehat

Keyword Research

Check Rankings: Proxies

Content Creation• Kontent Machine• Article Builder• Best Spinner

• *both black and whitehat do this

Content Creation

Content Creation

Outreach research

Outreach research

Outreach research

Outreach research

Disavow Links

• Scrapeboxto check DA,indexation

Reporting Metrics: Scrapebox

Scrapebox:Broken Link Building

• Broken linkchecker

Get an “in” for link building

• Broken link• Malware

Local: Find citations

• It's also great for local seo by finding competitors citation sources (input their NAP as keywords -competitorsite.com)

Link Building

Link Building

Link Building

Local: Find citations

Scrapebox

Find relevant blogs, forums, tumblrs, etc.

Blackhat ToolsScrapeboxSEO presserMicroniche finderImage grabberBest spinnerUlitmate demonBlackhattools.comGsa rankerGscraperTraffic Booster Pro V3Rankwyz

Hacking is short-term

SERPs are longterm

Resources

https://www.searchenginejournal.com/using-black-hat-tools-white-hat-purposes/68455/

http://www.pushon.co.uk/blog/top-5-white-hat-and-black-hat-search-optimisation-techniques/

http://backlinko.com/white-hat-seo

https://moz.com/blog/white-hat-seo-it-fing-works-12421

http://www.linkresearchtools.com/case-studies/scrapebox-seo-workflows/

http://www.elephate.co/guide-white-hat-seo-scrapebox/

https://www.quicksprout.com/the-advanced-guide-to-link-building-chapter-8/