Search Masterclass: SEO Trends You Need To Know For 2017

Seb AtkinsonSearch Marketing Manager

Supercharged digital, lovingly crafted to perfection

Don’t get stuck in the past with dated tactics

Find out…

• How to identify and keep up with trends in your industry

• How to make your content work harder for you

• Why mobile is more important than ever

• Why you need to supercharge your site’s speed

1. Create a page for next year’s terms

2. Run a link building campaign

3. Wait for the traffic to roll in

Three steps…

• Deleted countless old landing pages

• 301 redirected URLs to a handful of new landing pages

• 8X increase in leads

Why it worked:

• Ratio of useful pages vs poor pages improved

• SEO value was consolidated

• Better use of crawl budget

Featured Snippets

80% CTR for featured snippetsVersus

35% for non-brand terms on position 1

How to get them:

• Know what (factual) questions are being asked

• Adopt a Q&A format for content

• Use structured formatting like lists

• Optimise existing listings

Mobile indexing

How do you compare to your competitors?

What should you do?

If your site is responsive, you should be fine

If your mobile site looks like this:• m.domain.com• domain.com/mobile/

Then go here:

https://webmasters.googleblog.com/2016/11/mobile-first-indexing.html

• 47% of people expect a page to load in under 2 seconds

• 40% of people abandon websites if it takes over 3 seconds

Are you losing visitors?

A slow site could result in lower search rankings

Keep up with the times:

• Use Google Trends to find new content ideas

• Audit your content, delete & redirect irrelevant pages to new ones

• Format your content to work with featured snippets

• Make your mobile site the best it can be

• Speed up your site

12 seconds Thank you!