Masterclass: Future of SEO

THE FUTURE OF SEARCH

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ABOUT ME

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THE FUTURE OF SEARCH

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THE DEATH OF SEO?

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THE HISTORY OF SEARCH

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THE HISTORY OF SEARCH

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GOOGLE’S PRODUCT HISTORY

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GOOGLE’S PRIMARY REVENUE MODEL

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TheRise

OfSEO

THE RISE OF SEO

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BLACK HAT SEO

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GOOGLE ALGORITHM UPDATES

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UNDERSTANDING THE FUTURE

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GOOGLE SEMANTICS

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ANSWERING EXISTENTIAL QUESTIONS…

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NEW SEARCH PLATFORMS

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DRIVERLESS CARS

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SO… IS SEO DEAD?

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PERSONALISATION & BIG DATA

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UNDERSTANDING THE CUSTOMER

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MASS ANALYSING CONSUMERS

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UNDERSTANDING THE DATA

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I/O 2015 APPLE WWDC

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DEEP APP INDEXING: THE NEW FRONTIER

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DEEP APP INDEXING: THE NEW FRONTIER

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APP INDEXING PROCESSESGoogle

Updating the Android manifest of your app so that you can begin receiving crawl intents from Google search.

Include calls to the app indexing API.

Verify your website in the Google Play developer console.

Add schema to your website to indicate the presence of a corresponding app or use the rel=”alternate” syntax in the same way you would to describe the relationship between mobile and desktop pages.

Apple

Apple’s indexing does not require corresponding webpages. Apps can be indexed in isolation of a website.

The ‘meta data’ that is sourced for the apps appearance in Apple spotlight search results is taken directly from the app. There are a couple of ways to accomplish this.

There is an additional web mark-up however that would be more familiar to SEOs as it can follow the schema.org syntax across a number of familiar schema elements.

Ranking factors for Apple app indexing include app engagement, installation status and popularity of web URL etc.

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SOLID MODERN SEO FOUNDATIONS

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SCHEMA MARK-UP

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THE ROLE OF AGENCIESSmaller businesses with little SEO awareness and budgets of around £1,000 per month, are more likely to be influenced by black hat agencies.

Contracts of a lesser length; 3 – 6 months or so or rolling contracts, will form the future of SEO relationships.

Smaller businesses naturally rely on you more as a specialist whereas larger businesses are much more likely to yield reciprocal learning.

All businesses have the capacity to produce amazing content – so it is massively important that search engines encourage this.

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WILL GOOGLE ALWAYS RULE?

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WILL GOOGLE ALWAYS RULE?

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LEARN TO CODE

THANK YOU