Search Engine Optimization For Everyone

Broad Street Interactivewww.broadstreetinteractive.com

SEO On a Budget


People use search to make buying decisions

Search, tell me what to buy

Search, what is the best product?

65% of B2B shoppers turn to search engines to help make buying decisions.(Source: Enquiro B2B Study 2007)


If people cannot find you online

You do not exist


Build it and they still won’t come

I’m open! Come find me!


O visitors, O page views, O sales


What is SEO?

• SEO (Search Engine Optimization) is a method used to increase a site’s ranking in search engine results.


Page titles are #1

• Page titles should contain as much keyword rich descriptors of your product/service as possible.

• Page titles are crawled and can help give your site “juice” to boost search engine results.

• Make sure page titles are relevant to the content on the page.


The URL is #2

• The URL should tell a story and include keywords.• It should be relevant to the content on that page.


The content is the key

Headline Tags

Robust, Relevant, Fresh

Content


Did I mention fresh content?

Blog. Often.

Create a YouTube channel

Twitter

Share your slides


Let’s talk about Blogs, YouTube & Twitter

• Blogs are great ways to share your industry expertise, encourage relationships with your customers and manage your online reputation. Blogs get great search engine exposure and should be keyword rich and relevant to your business.

• YouTube is the number 1 video sharing site in the world. Do you have something to demonstrate? If pictures are worth a thousand words, how much is a video worth?

• You can embed video in your blog, other people can embed your video in their site and at the end of your video you can provide a link to your site or product.

• Twitter is the fastest growing social microblogging site on the web. In 140 characters can you get someone to follow you? It’s a great way to practice our “elevator pitch.”


Use images wisely

• Search engines cannot see images.

• Every image should contain a description. The description is yet another way to insert keywords relevant to the product or service.


Use images wiselyYou See:Sexy product I must have! Sees:


Inbound/Outbound Links

• Search engines look for inbound links to your site.

• Ask your partners and customers to link to you.

• Give strangers a reason to link to you with relevant content (*cough* blog *cough*)


Submit articles to other sites

• Submit content to industry-related sites– Byline will link back to your site

• People may find your business through content on other sites


Make sure you’re listed!

Your grandfather’s idea of getting listed

What we mean by getting listed


Get Social!

Search engines will index your name, expanding your online presence

Create profiles on social networking sites


Search Engine Optimization For Everyone

Business

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