Scratch-it. Agenda Introduction Team member Website Product Design WBS chart Product idea Market Shortcomings of Existing and Competing Products Market.

Scratch-it

Agenda

Introduction

Team members

Joshua–Team Leader

Min

John

Albert

Website

Include a screen shot once logo is fixed

Design

WBS Chart

Product Idea

Current Difficulties

During Phone call

Your messy bag

Grocery

Even in your palm skin

Product IdeaNo constraints

Place, Preparation, Time

Low Cost

Innovative

Paper product market is already full

Differentiated from digital product

Product IdeaScratch-it

Hand equip memo tool

Combined with memo paper and glove

Attached finger sized mini pen

Write down on the back of your hand

Product description

A wearable glove

Does not disturb your fingers

Papers and pen are attached at the top part

The paper prop is hard plastic

Market

Shortcomings of Existing and Competing Products

•Stickers

•Notebooks

•Mobile Phones

Stickers: how we use them

• Small and colorful paper– Can be written on– Can be sticked somewhere

• They are used for– Recording

• Write information on it– Informing

• Deliver information to others– Reminding

• Write and stick in case of forgetting things– Labeling

• Stickers can themselves manage things

Stickers: shortcomings

• Only one time of use– Workload increases greatly as

information increases• Not readily portable

– Container and pen are needed• Easy to be forgotten

– No self-reminding mechanism• Hard to manage

– May be the cost of high flexiblity

Notebooks: how we use them

Books with blank pages

Can be written on

Can store more information

They are used for

Recording

Fit for large-scale systematic information

Reminding

Can make a well-organized schedule for users

Notebooks: shortcomings

Lack of flexibility

Pages a bound together

Unseparable unless torn up

Not easy to transport

Big size

Cannot be used without pens

Easy to be forgotten

No self-reminding mechanism

Mobile Phones: how we use them• Portable wireless telephone terminals

– Phone calls/short messages– Personal digital assisstant

• They are used for– Recording

• Texts, pictures, videos...– Reminding

• Alarm, vibration, music...– Managing

• Store, edit, copy, organize...– Exchanging

• Send/receive in various ways...

Mobile Phones: shortcomings• Low input rate

– Whether keypad, pen or finger graffiti

– Complex mental work as well as physical work

• Self-contradiction– You cannot use the phone to do

other things while using it• Depend on electric power

– Always make usersin trouble

Market AnalysisWorkplace Study

situation Home Other

informal occasion1

Hardware sticker (***2) / Note book(***)/board(*)

sticker(**)/ Note book(***)

sticker(**)/ Note book(*)/board(*)

sticker(*) / Note book(*)

SoftwareKinds

Mobile(*)/ handheld computers(*)/ laptop(***)

Mobile(*)/ handheld computers(*)/ laptop(***)

Mobile(*)/ handheld computers(*)/ laptop(**)

Mobile(**)/ handheld computers(**)

Note: 1 、 like in a street/ on a call/ in a speech/ etc.2 、 the number of star means the average use frequency. The more the high frequency.

The BCG Competitive Advantage Matrix

This consume resources and generate little in return. And absorb most money as you attempt to increase market share.

“question marks” usually are those with a low share of a high growth market

Target Market & Market Size

Students

Secretary & assistance

White-collar/gold-collarsecretary

30 million high education students (28361795) until 2008. And we have about 1 million. So the total market

size is about 30 million customers （ china）

Further work

• Requirements analysis

• Prototype design

• Evaluation

Q & A