Right product, right market

Right Product, Right Market

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What is Sold Online, Sold Offline

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Offline Business

•  Branding.

•  Presentation.

•  Experience.

•  Interaction.

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Everything Must be Measurable

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It’s All About Your Customers

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Market Segmentation

•  Demographic (age, gender, social economical status)

•  Psychographic (activity, interest, opinion, attitudes, behavior)

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2 View of Same User

Demographic Psychographic Women Mom

Aged 25 – 34 Has an 1 year infant

Income >$40K per year Spent $1.5 - 2K / month

Minimart > Hyper mart

Mainstreamer

Lives in different city with parents and in-laws

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4P vs. 4C = 4V

Product Customer Validity

Price Cost Value

Promotion Communication Vogue

Place Convenience Venue

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Validity Product vs. Customer •  What do you sell?

•  How big is the market?

•  Why people will love your product?

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Value Price vs. Cost

•  How much is your price point?

•  Will your customers buy it?

•  Is it worth the price?

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Vogue Promotion vs. Communication •  Discounts, sale, buy 1

get 1 free

•  How you communicate? language style? design? event?

•  Are you relevant?

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Venue Place vs. Convenience •  Nice website

•  Convenience to buy (product presentation, understandable website, etc)

•  Services (payment, shipping, support, etc)

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Suitable Marketing Strategy

•  Social media (Twitter, Facebook, Instagram, etc)

•  Online ads (Facebook, Google)

•  SEO

•  Event

•  Community

•  Affiliate, etc.

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E-Commerce Quick Check-Up •  Clear website and logo

•  Deals and promotion

•  Updated news and products

•  Trusted brands or products

•  Shopping cart, login box, search box, etc

•  Payment method, security, etc

•  Social media links

•  Reachable customer service

•  Offline presence

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3 Key Points

•  What is sold online, sold offline

•  Everything must be measurable

•  It’s all about your customers

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Be Quick to Fail and Improve

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Thank You!

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