PLAN Design/ Trends/ Shapes; Customer-/ Market-/ Competition behaviour; Forecasting; Demand management R&D; Certification; SCIP; Own Forests to be independent; Insurance; IT solutions; Logistics; legal/ethic requirement - code of ethics; Quality Mgmt; Footprint ..) RETURN CRM Raw material (Wood, ..) Chemical components (Paint, glue) additional components (screws, …) Packaging material (Plastic bags, Paper, ..) SOURCE MAKE DELIVER Manufacturing - Location - Vertical Integration - Modularisation ? - Logistics - Warehouse (Glue & Paint – Water-/Fire safe, raw material products) - Waste management (recycling) Retailer Wholesaler Online trade Assembling - Location - Vertical Integration - Logistics - Warehouse (Glue & Paint – Water-/Fire safe, raw material products) - Packaging Transportat ion Supply chain of children furniture Technical and HR capacity