SCA's magazine SENSE 2/2010

PARTNERSHIP WITH MAORISGETS STEAMY

The problemmen don’ttalk about

How to gethealthier employees

The year thatwon’t end for biodiversity

Transformingenergy use at SCA offices

SENSESENSEA MAGAZINE FROM SCA ON SUSTAINABILITY Nº 22010

THE POWER POTENTIAL OF THE DESERT SUN GLOBAL COMPACT POINTS THE WAY

NEW TECHNOLOGY

that shines

A supply

CHAIN

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2 SCA SENSE SUSTAINABILITY 22010

SUSTAINABILITY LIVES at the intersection of the interests of society and the interests of business, as companies’ main reason for being, today and in the future, is sustainable value creation. There is interdependence between business and society as company operations impact society at the same time as external societal forces impact companies. Efforts to fi nd shared values have the potential not only to foster economic and social development but to change the way companies and society can work together for mutual success. Many of SCA’s mills and factories are the main employer in the local community, so close cooperation is key. SCA has often taken on the responsibility to support im-provements of local infrastructure as well as social partnerships besides normal business operations.

To SCA, sustainability is about minimizing the impact on people and the environment in every de-

SCA Sense is a magazine from SCA, geared primarily toward customers but also for public offi cials and journalists interested in SCA’s sustain-ability work. Sense is published twice a year. Address SCA, Corporate Communications, Box 200, 101 23 Stockholm Telephone +46 8 7885100 Fax +46 8 6788130

Publisher and Managing editor Marita Sander Editorial Marita Sander, SCA, Anna Gullers, Kristin Päeva and Göran Lind, Appelberg Design Cecilia Farkas, Appelberg Printer Trydells Cover illustration Team Hawaii

Reproduction only by permission of SCA Corporate Communications. The opinions expressed herein are those of the authors or persons interviewed and do not necessarily refl ect the views of the editors or SCA. You can subscribe to SCA Sense or read it as a pdf at www.sca.com/sense.

cision made by our company. It is the sum of all the choices we make that contribute to our entire social and environmental impact. It is about empowering our customers and end-users to act responsibly by providing solutions that enable people to use natu-ral resources wisely.

Sustainability also involves taking a responsible, long-term approach and selecting the best suppli-ers, securing safe and effi cient production proc-esses and delivering high-quality, safe and envi-ronmentally sound products and services to our millions of customers around the world.

It is also about delivering a good return to our shareholders to secure a long-term healthy and profi table company. To SCA, taking all three as-pects of sustainability – economic, environmental and social impact – into account, is the vehicle to grow in a genuinely sustainable manner.

Decisions without damage

“Sustainability is the sum of all the choices we make that contri-bute to our entire social and environmental impact.”Kersti Strandqvist, senior vice president sustainability, SCA.

IMPROVED WATER USAGE SCA established its target for water usage in 2005: to reduce consump-tion by 15% and reduce organic con-tent in wastewater by 30%.

RESPONSIBLE USE OF WOOD RAW MATERIAL No fresh fi ber-based material used in production will be derived from controversial sources.

CARBON DIOXIDE EMISSIONSBy 2020, emissions from fossil fuels will be reduced by 20%, using 2005 as a base year.

CODE OF CONDUCT COMPLIANCE SCA’s Code of Conduct applies to all employees at all locations worldwide.

contents

Sustainability goals

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SCA SENSE SUSTAINABILITY 22010 3

04 SENSIBLENow you can fi nd certifi ed gold, and Tork

goes to the Gulf oil cleanup.

06 SUPPLIERSBeing ethical isn’t enough. Have you

checked the suppliers?

11 ENERGY SOLUTIONS Solar panels and wind power reduce

cost in the US.

12 BIODIVERSITYForest management that protects

bugs and slugs.

14 PROSTATE CANCERThe problems down below that men

don’t talk about.

16 WELLNESSWellness programs can help

employees live healthier lives.

17 HIGH GRADESGlobal Compact praises SCA’s sustainability

reporting.

18 GEOTHERMAL HEATA tissue plant in New Zealand benefi ts from

underground heat.

Back cover The desert sun can cover the entire world’s energy needs. Page 20

12

contents

American employees get health-ier with wellness programs.

Every species can fi nd the right life environment in the forest landscape.

18

“Being an ethical company isn’t enough anymore.” Page 7

“Many will opt to have surgery, with the risk of bladder weakness as a side effect.” Page 14

06

14

Now you can fi nd certifi ed gold, and Tork goes to the Gulf oil cleanup.

Being ethical isn’t enough. Have you checked the suppliers?

11Solar panels and wind power reduce

Forest management that protects

14The problems down below that men The problems down below that men

Wellness programs can help

American employees get health-ier with wellness programs.

“Being an ethical company isn’t enough anymore.” Page 7

06

1414

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sensible

It takes 400 years to break down a plastic bottle that has ended up in the ocean.

100 mIllIon tons of plastic are float-ing around in the Pacific ocean.

CoPenhagen has 350 km of bike paths and 55 percent of inhabitants cycle to work.

DiD you know that…

4 sca SENSE SuStaiNability 22010

Spins in Copenhagen.

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tork aiD in Gulf oil cleanup

Glimpses of a more sustainable world

sCa tissue north america donated a semi-trailer full of tork wipes for the gulf oil cleanup. the tork wipes, typically used in manufacturing, automotive and industrial environments to absorb large spills, grease and grime, will be used onboard boats to help sanitize equipment and to clean deck machinery and tools. they’re also used for general cleaning use, such as hand washing for volunteers. the prod-ucts are worth more than $200,000.

Coffee, bananas and Cotton have it. Now you can also find gold that has been certified for fair trade.

This spring, Fairtrade Labelling Organisations Inter-national (FLO) and the Alliance for Responsible Mining (ARM) launched the first-ever third-party independent certification for gold. The ambition is to open up market opportunities for millions of impoverished artisanal small-scale miners and that will include getting a fair price for the gold they mine.

certification – it’s only fairGold

SCA in Carbon leadership disclosure indexsCa has reCeIved one of the highest scores in the Carbon Disclosure Project Nordic 200 selection, thus placing it in the Carbon Leadership Disclosure Index 2010. CDP is a leading international organisation focused on the business response to climate change. It secures the disclosure of climate change related data from major corporations on behalf of over 534 of the world’s leading investment institutions with more than $64 trillion in assets under management.

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FIND OUT THE AMOUNT OF CARBON emissions created by your meals.

At www.eatlowcarbon.org you can drag and drop menu items,

ingredients or sample meals into your virtual pan and calculate

the carbon impacts of your food choices. The Low Carbon Diet

Calculator concept is developed by catering company

Bon Appétit. How green is your dinner?

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IF YOU LIVE D in the Swiss city of Zurich you would have 116 square meters of green area to enjoy. In the Japanese city Fukuoka the green space is as small as 9 square meters per resident.

From park to sandbox9

square meters

FSCAWARDS

SCAHow many CO²e (carbon dioxide equivalents) does your salad contain?

Forest Stewardship Council (FSC) has awarded SCA for its outstanding achievements in promoting the FSC brand. This was the fi rst time FSC awarded German business part-ners with the FSC Global Partner Award. SCA was honoured in the pulp and paper category for its high importance and outstand-ing achievements, especially for the proclamation and promo-tion of the FSC label in the paper segment. The Forest Stewardship Council (FSC) is an independ-ent and not-for-profi t organiza-tion established to promote the responsible management of the world’s forests.

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Feature

text: AlexAnder FArnsworth illustration: teAm hAwAii

Supplier relationship management, supplier ethics man-agement, the ethical supply chain, environmentally conscious supply chain management. Are these just buzzwords?

Suppliers under pressure

The supply chain

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„

Develop a vendor and/or supplier code of conduct that extends a company’s values to its suppliers Make ethics and sustainability a factor in third party selection Maintain compliance history profi les of suppliers and distributors Assign ethics and compliance personnel to busi-ness partner relationships Conduct audits of supplier and distributor ethics and risk factors Get to know your business partners Train your third parties in ethical conduct and sustainability

pect a company and its entire supply chain to be ethical and sustainable.

“In our increasingly global economy, supplier ethics is a serious and growing problem,” Slavin says. “It is one of the signifi cant ethics issues that enterprises face today. It impacts revenue and market share because consumers reward companies that deliver safe prod-ucts to market and punish those that do not.”

Slavin points to an important business practice known as supplier ethics management. This practice helps companies manage their suppliers through strate-gies, programs and metrics to align supplier business conduct with purchaser standards. One important thing companies can do is to use a Web-based management tool to collect and maintain supplier contact informa-tion, manage due diligence efforts, facilitate third-party training initiatives and publish ethics and compliance information for review and certifi cation by suppliers.

WHILE THE UPSTREAM problems of guaranteeing sup-pliers’ ethical standards can be vexing, the down-stream side – agents and resellers who sell a company’s products – can also present a challenge. As a result of increased enforcement of the US Foreign Cor-rupt Practices Act and the recent passage of the UK’s Bribery Act 2010, companies face signifi cant risk from beyond their corporate boundaries. Both laws pro-hibit bribery to gain or retain business, and both make companies liable for bribery conducted by third parties with whom they do business. Siemens was famously fi ned USD 1.6 billion in 2008 for bribery scandals around the world.

Historically, managers believed their task was only to ensure ethical business conduct within the four walls of their company. When a supplier-generated ethics scandal occurred, the standard response was “It wasn’t one of our employees.” Thankfully, consumers are demanding a lot more than that today.

“ Today, lead-ing brands are judged by the com-pany they keep.”

Being an ethical company is not enough anymore. A company has to create a chain of suppliers that stand for the same values.

Nike has become a bastion of corporate social responsibility after a tough lesson with its sneakers’ production in Asia.

HE SUPPLY CHAIN inspires a lot of buzzwords, but companies around the world show an increasing interest in guaranteeing safety, sustainability and ethics in their sourcing.

Managing the supply chain in an ethical and sus-tainable way makes a lot of economic sense given the steady stream of supplier-generated ethics scandals.

Every day, it seems, the papers carry stories of tainted dog food or toothpaste, lead paint in toys, automotive recalls and other supply chain problems. What many companies fail to realize is that while the blame for a defective product might lie with a supplier 6,000 miles away, the public and media hold the brand responsible, not the outsourced vendor.

Nike learned this lesson in the 1990s when it was found to be using sweatshops and under-age labor to make sneakers at factories in Asia. The company has since become a bastion of corporate social responsibility.

“Being an ethical company isn’t enough anymore,” says Jim Slavin, Senior Director in Advisory Services at Integrity, an SAI Global company, a global provider of corporate ethics and compliance programs and solutions. “Today, leading brands are judged by the company they keep. Consumers, investors, business partners, regulators and media organizations now ex-

T

MITIGATING SUPPLIER AND DISTRIBUTOR RISKS


T EVERY STAGE OF ITS dealings with sup-pliers, from selection and consultation to payment, the Group is committed to the principles outlined in its Code of Conduct.

In 2005, SCA began the work of establishing routines in its businesses to manage supply chain risks. Responsibility for choice of suppliers rests with the individual SCA business group. Consequently, practi-cal implementation of supply chain assurance can

A

FEATURE

differ between the groups, but the overall direction is common regardless of where in the world the SCA Group conducts its business.

All business groups undertake some form of screening of major suppliers using self-assessment questionnaires, as well as on-site audits when the need arises. On the following pages you’ll fi nd some of the Group’s work.

control


The supply chain

Chain The global scale of SCA’s supply procurement presents opportunities to infl uence the social and environmental footprints of the company’s suppliers.



„

One for all

A GLOBAL Hygiene Supplier Standard serves as a benchmark for the hygiene business worldwide and raises the bar in terms of sustainability, environment and corporate social responsibility.

“Regarding sustainability, there are increasing demands from our custom-ers that our chain of custody holds all the way to our suppliers. In 2008, SCA signed the UN Global Compact and that is also visible in our internal Code of Conduct. In the Supplier Standard, we are putting forth the same demands to our suppliers, and in our auditing procedure sustain-ability will be added to the current scope,” says Jessica Nordlinder, supplier perform-ance development director.

The new supplier standard currently being drafted includes guidelines on areas from quality and environment to product safety and chemicals, as well as a supplier code of conduct.

A new Global Hygiene Supplier Standard will be common to the Group’s entire hygiene business.

Illegal logging is a threat to the world’s forests and to biodiversity.

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ILLEGAL LOGGING and timber from controversial sources are threats to the world’s forests and to biodiversity.

SCA buys large quantities of fresh fi bres and also purchases pulp and kraftliner made from the same fresh raw material. The Group has established a corporate goal that no raw material originating from controversial sources is being used in the Group’s production. Controversial sources might be timber that has been harvested illegally, timber from forests with a high conservation value, or material from areas where hu-man rights are being violated. To ensure that these goals are met, SCA assesses existing and potential suppliers.

These efforts include questionnaires and documentation requirements, ran-dom follow-up of suppliers and inde-pendent audits.

Reliable fi ber

Each year, 0.2 percent of all forested areas in the world are deforested.

Aerial view of the Rio Negro, Amazonas.



FEATURE

A THREE-YEAR project that began in 2009 in northern Sweden is testing the feasibility of adding an extra articulated trailer on a timber truck to decrease the environmental footprint of timber transports.

The project is headed by Skogforsk, the Forestry Research Institute of Swe-den, and involves the transportation of SCA Forest Products timber from Överkalix to Munksund, 160 kilometers away.

An articulated timber truck one nor-mally sees on the road is 24 meters long and carries 60 tons of timber.

After 18 months of testing, the new truck, which is 30 meters long and car-

It is not quite an Australian road train, but almost.

On the road to savings

ries 90 tons of timber, has proven envi-ronmental benefi ts.

For example, 56,000 liters of diesel have been saved, reducing CO2 emis-sions by 140 tons. By transporting an additional 30 cubic meters of wood with the same, albeit longer truck, the test has demonstrated that it has saved 650 road transports equivalent to 210,000 kilometers, or fi ve times the circumfer-ence of the earth. In addition, because of better weight distribution on the big-ger truck, wear and tear on the roads is diminished.

Before these Swedish road trains become commonplace, however, some laws need to be changed.

Logistics and handling optimization resulted in cost savings and a reduc-tion of more than 15 tons of CO2.

Lean is green

THE DUTCH PROJECT has focused on the reduction of pallet handling, external warehousing and truck movements.

Better insight, lean production and online stock management made it possi-ble to eliminate the use of a third-party storage facility. This resulted in trans-port cost savings of EUR 113,000 and a reduction of more than six tons of CO2.

Truck movements were further reduced when SCA Hygiene Gennep realized it could use the Euro pallets it received from SCA Tilburg in its own production. This saved 50 trucks a year – a reduction of four tons of CO2. Investigations are under way to fi t 550 plano boxes onto a pallet instead of only 500 to save an additional eight tons of CO2. The total advantages for SCA include cost savings of EUR 300,000 and a CO2 emission reduction of more than 15 tons a year.

THE GREEN CARE Transport program was launched with a select group of haul-ers in August 2010. Besides optimizing engines for better fuel effi ciency, improv-ing the aerodynamics on trucks and providing driver training, all of which lead to reduced CO2 emissions, SCA and its transporters will offset the remain-ing emissions by investing in sustainable Gold Standard/WWF-approved energy projects around the world.

“This initiative is in line with SCA’s corporate CO2 target,” says Riny Strik, regional director of Business Logistics at SCA, who came up with the concept. SCA’s corporate goal is to reduce emis-sions from fossil fuels by 20 percent by 2020. Info: www.greencaretransport.nl

One more for the roadSCA is the fi rst retail supplier in the Benelux region to distribute its hygiene products in a totally carbon- neutral fashion.

Riny Strik, regional director of Business Logistics, SCA.

It is not quite an Australian road train, but almost.

On the road

Adding an extra trailer to a timber truck decreases the environmental footprint of

timber transport.

The supply chain

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ICHAEL DILLON sees his offi ce as a living laboratory. As manager of environment and risk man-agement for SCA Tissue in the

Americas, and sometimes a manager of green energy projects, he oversaw the construction of four new wind turbines at the Service Excel-lence Center in Neenah, Wisconsin, in the US.

Offi cially switched on in July, the turbines are intended to take a bite out of the electric bill at the 4,800 square-meters offi ce building where Dillon and about 150 other people work. “We’ll cut consumption by about one-sixth,” he says. “That’s good for the business and the environment.”

The turbines are the latest in a series of green en-ergy initiatives at the center. The projects will likely serve as templates for projects elsewhere.

THE FIRST STEP was an internal energy saving pro-gram that cut electricity use in the building. In 2008 115 solar panels were installed on the roof of the center. However, even before that alternative energy came on line, Dillon was already working on the wind turbine project. “We were looking for an innovative

approach,” he explains. “We wanted some-thing safe and practical.”

A local start-up company, Renewegy LLC in nearby Oshkosh, came up with the win-ning proposal. Working with several area businesses, it designed and manufactured the four 60 meters tall towers, which are installed 46 meters apart on the north side of the center, with a hydraulic system that allows them to be raised and lowered for maintenance and repairs.

“Our new wind turbines stand as a symbol of SCA’s commitment to sustainability and our environmen-tally friendly products,” Don Lewis, president of SCA Tissue North America said at a green community fair and dedication ceremony for the wind turbines that at-tracted hundreds.

That’s why Dillon is now busy looking at how the projects at the center can be adapted at other sites. “We’ve learned a lot from what we’ve done here, we’ll adapt that knowledge to other projects,” he says. “First we will focus on cutting consumption. Then we’ll look at the best ways to make renewable energy for each site.”

MMichael Dillon

STATKRAFT SCA VIND AB, an energy cooperation between SCA and the Norwegian company Statkraft is responsible for the largest expan-sion of wind power in Sweden’s history.The project consists of 460 wind turbines with a combined electrical production of 2.4 TWh which corresponds to 1.5% of Sweden’s entire electricity con-sumption.An appeal has been lodged against the licences for all six wind farms that Statkraft and SCA plan to con-struct in Jämtland and Västernorrland in the north of Sweden. The appeals will result in delays of about one year.“We fi rmly hope that the Environmental Court will process the matter as quickly as possible. We are hopeful that we will re-ceive a ruling in the au-tumn and that we can then launch the project in 2011”, says Bengt Vernmark, President of Statkraft Vind Sverige, in a press release.

SWEDEN’S LARGEST EXPANSION OF WINDPOWER EVER

TEXT: MARK CARDWELL PHOTO: ISTOCKPHOTO

Wind turbines, solar panels and a serious conservation program take a big bite out of an offi ce building’s electric bills.

GREEN TRENDS

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SNAPSHOT

Another yearof biodiversity

TEXT: RISTO PAKARINEN PHOTO: ISTOCKPHOTO

The UN General Assembly proclaimed 2010 as the International Year of Biodiversity. The year is winding down, but the work won’t stop.

E MUST COUNTER the perception that people are disconnected from our natural environ-

ment,” UN Secretary-General Ban Ki-moon said in November 2009. “We must increase understanding of the implications of losing biodiver-sity. In 2010, I call on every country and each citizen of our planet to engage in a global alliance to protect life on Earth.”

With 2.6 million hectares, SCA is Europe’s largest private forest owner. With that comes responsibility to take care of the forests’ biodiversity. As early as 1987 SCA defi ned the preser-vation of biodiversity as the prime en-vironmental target in its forest man-agement and set the target to manage the company’s forests so that the fl ora and fauna are as diverse in the future as they are today. In that respect the UN International Year of Biodiversity does not change anything.

“We have two main policies that we

strive toward,” says Per Simonsson, an ecologist at SCA Skog.

“One is that we take nature into consideration in all forestry deci-sions,” he says. “In concrete terms, that means we leave 5 percent of our gross volume in the forests. In certain areas we leave more than that, in oth-ers less, depending on the biodiversity of the nature in question. We leave certain kinds of trees, areas close to water and so on.”

THERE ARE SOME 200 species in SCA’s forests that may be adversely affected by forestry without consideration. Of these the majority are insects and of the rest, half is wood fungi and half is mosses and lichen.

“You can say that we are protecting bugs and slugs,” says Per Simonsson. “What we need to do is to ensure that these species can fi nd the right life en-vironments in the forest landscape.

“The other main guideline is that we’ll protect the most valuable bi-

W otopes. For that purpose we have made an inventory of biotopes and forests that need to be protected. In this so-called ecological landscape planning, which covers all our managed forests, we have set aside 6 percent of the forestland for biodiversity.”

Simonsson, a biologist by education, is one of two ecologists at SCA. There are fi ve others working out in the fi eld.

Part of his job is to train employees and contractors who carry out opera-tions in SCA’s forests. Another part is to translate SCA’s policies and objec-tives into practical instructions and ensure that they are implemented.

“No one is allowed to work for SCA without training, and we monitor our performance on a regular basis. In such a complex undertaking as forestry, it is diffi cult to completely avoid mistakes – or even to defi ne what are the best measures to take for the sake of biodiversity – but we strive to improve all the time,” he concludes.

SNAPSHOT

Environmental work today

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BEE IS THE KEYHoney bees and wild pollinators have a key role in biodiversity. Good pollination is important for crop yield in oilseed crops, fi eld beans and clover seed as well as fruits and berries.

WHO’S THE SINGER?“The Chirp!” family of apps for iPhone, iPod Touch and iPad feature the songs of the most common birds of backyards, gardens, parks and woodland in northwest Europe, the USA and Canada. Learn to identify the singers and try the quiz to test your memory.

CUSTOMERS LOOK FOR FSC

SCA’s guidelines and instructions fulfi ll the Forest Stewardship Council (FSC) standard. FSC is an independ-ent, non-governmental, not-for-profi t organization. SCA was FSC-certifi ed in January 1999, and today many of SCA’s businesses use timber from SCA’s forests to produce FSC-cer-tifi ed products, such as solid wood products and publication papers, but also tissue. SCA is the world’s largest supplier of FSC-certifi ed products.

“We still get criticized for lack-ing in nature consideration now and then”, says Per Simonsson. “Some people want to see much larger areas of forests set aside. But FSC is a bal-ance between environmental, social and economical concerns, and there is little effect from a standard so strict that no forest owner can follow it and no products come out of it.”

Simonsson believes that the importance of certifi ed products will only increase in the future.

“It will be even more important because consumers want confi rmation that the products they look for come from responsibly managed sources,” he says. Per Simonsson

You can say that we are protecting bugs and slugs.”

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en don’t like to think about prostate cancer. They con-sider it something that will happen to someone else, even though it’s now the most common cancer in men in many countries. Some 40 percent of men over age 70 have the disease, even if many of them don’t know it and probably will never have any serious symptoms.

The prostate gland is next to the bladder and sur-rounds the urethra. Cancer there is often mild and slow-moving, but it can be a killer, and the problem is how to identify when urgent action has to be taken and when it would be better to leave things alone. Men are encouraged to speak to their doctors about the options for testing and available treatments.

“Around 10,000 men are diagnosed with pros-tate cancer every year in the UK,” says Mark Bishop,

TexT: michael lawton phoTo: istockphoto

Prostate cancer is one of the most common types of cancer among men in the world. Still, it’s the cancer men don’t want to talk about.

talk aboutthe cancer men don’t

social responsibility

m10SCAsen2_14_16_health_and_prostate_cancer_3294.indd 14 2010-10-15 16:57:58


THE CANCER MEN DON’T THE MAIN TYPES OF PROSTATE PROBLEMS ARE: A non-cancerous enlargement of the prostate Infl ammation or infection of the prostate (pros-

tatitis) Prostate cancer

EACH OF THESE PROSTATE PROBLEMS CAN CAUSE SIMILAR SYMPTOMS: A weak or reduced urine fl ow Needing to urinate more often, especially at night A feeling that your bladder has not emptied

properly Diffi culty starting to pass urine Dribbling urine Needing to rush to the toilet – you may occasion-

ally leak urine before you get thereLess common symptoms include: Pain when passing urine Pain when ejaculating Pain in the testicles

SOURCE: THE PROSTATE CANCER CHARITY

DID YOU KNOW......that US president Barack Obama pro-claimed September to be National Prostate Cancer Awareness Month.

“The aim is to get men to think about prostate cancer like any other disease, even though it’s ‘down there.’”Namn Namnxxxx

director of fundraising at the Prostate Cancer Char-ity. “Many will opt to have surgery to remove their prostate, with the risk of short-term, and occasionally long-term, bladder weakness as a side effect.”

TENA Men, the SCA-owned specialist bladder weakness brand, has been working with the Prostate Cancer Charity as its charity partner of the year for 2010. Currently in the UK, one man in nine experienc-es some form of bladder weakness, and it is a common side effect of prostate cancer.

“We have worked on a number of fund-raising activi-ties with our charity partner this year,” says Zoe Brim-fi eld, TENA assistant brand manager. “We donated 10 pence to the charity for each of the fi rst 35,000 packs of TENA Men Level 2 pads that were sold in June.”

SCA staff are also involved personally. “A team of SCA employees have completed the Three Peaks Chal-lenge,” says Brimfi eld. “They gathered sponsorship for the Prostate Cancer Charity to climb Scafell Pike, Snowdon and Ben Nevis, the three highest mountains in England, Scotland and Wales.”

The year-long partnership with TENA Men will help the charity to raise awareness of prostate cancer and male bladder weakness, as well as of the support that is available. “The two organizations are also keen to de-stigmatize men’s health issues and the embarrassment

men may sometimes feel when it comes to reaching out for help,” Bishop says.

The aim is to get men to think about prostate cancer like any other disease, even though it’s “down there”—in a part of the body about which they tend not to talk, even to their nearest and dearest.

The two organizations are sponsoring an upcoming rugby match at the Harlequins’ Twickenham stadium at which they will offer information about the condi-tion.

“We think that a rugby match is a natural environ-ment for men,” Brimfi eld says. “Prostate cancer and bladder weakness are sensitive issues for men, and we’re hoping it’ll be somewhere they’ll feel comfortable and receptive to information on their own territory.”

WHAT CHANGES SHOULD I LOOK OUT FOR?

Urethra

Bladder

Penis

Prostate gland

Vas deferensTesticle

10SCAsen2_14_16_health_and_prostate_cancer_3294.indd 15 2010-10-15 16:58:00


A healthier US

ODAY PRIVATE companies bear health care costs for workers and their families in the US.

“We have always cared about the well-being of our employees,” says John O’Rourke, vice president of human resources for SCA Americas. “But the rising cost of health care in recent years has been setting off alarm bells in com-panies across the US, including ours.”

As with any big manufacturing company, the 2,600 people who work for SCA at a dozen locations across the United States come from all walks of life. So in a country renowned for fast food, mass marketing and colossal con-sumption, Eddie Haaz isn’t surprised by the number of employees who could be leading healthier lives. “What really strikes me,” he says, “is the number of people who are ready to change.”

That’s why Haaz is so busy these days. A Pennsylvania psychologist who specializes in workplace behavior, he is part of a team that is helping will-ing SCA workers in the US put an end to bad lifestyle habits.

The initiative is the latest step in an

innovative wellness program aimed at improving both the health of SCA em-ployees and the company’s bottom line.

“Companies like to say that people are their biggest asset, but many manufac-turers take better care of their equip-ment,” he says.

THE FIRST STEP FEATURED a question-naire about lifestyle and a fi nger-prick blood test to measure cholesterol. It also included what O’Rourke calls “positive, fun things” such as weight loss contests, emailed fi tness and eating tips – even free pedometers.

Things were ramped up in 2010 when SCA hired a medical doctor and Haaz to provide both health tests and wellness counseling for willing employees across the United States. Roughly 1,300 SCA employees who have signed on to the program – a whopping 55 percent of all company employees.

“A lot of people are living with bundles of risk factors like obesity, high blood pressure and high cholesterol levels,” he says. Some people were found to have diabetes, a potentially life-threatening disease they were unaware they had.

For Haaz, most of the health risks uncovered at SCA are related to life choices. “We live in a culture where Americans bring considerable health, personal and family problems to the workplace,” he says. “I would expect to fi nd the same results in any similar workplace. By helping employees make healthy changes you lower health costs and raise production. Everybody wins.” Haaz says.

TEXT: MARK CARDWELL PHOTO: ISTOCKPHOTO

Do companies take as good care of their employees as their equipment? Employee

health care has become a big issue as health care costs continue to spiral upward in the US.

T

HEALTH

We have always cared about the well-being of our employees.” John O’Rourke

10SCAsen2_14_16_health_and_prostate_cancer_3294.indd 16 2010-10-15 16:58:04

A report is only as good as the data it contains. SCA measures its sustainability performance as much as possible, and two years ago the company decided to report according to the guidelines of the Global Reporting Initiative (GRI), the world’s most widely used sustainability reporting framework.

“Before GRI, there was probably a little more fl uff around the data,” says Christina Ameln, director of corporate social respon-sibility. “With GRI, all indicators are tied to an explanation, which if at all possible goes back to a specifi c number. Today we want

to have a higher level of evidence, so ev-erything is measured.” Reporting accord-ing to GRI is also important for socially re-sponsible investors (SRIs), an increasingly important part of the investor community.

“SRI investors and NGOs such as the Global Compact, FTSE4Good and Ethi-sphere use GRI as a way of confi rming the data,” she says.

SCA’s Sustainability Report has earned the highest, A+, rating which can only be declared if external assurance has been applied for the report. In SCA’s case, the sustainability report is reviewed by PwC.

GRI IMPROVES TRANSPARENCY AND COMPARABILITY

UN praises SUSTAINABILITY

REPORTING

TRANSPARENCY

Beskrivning av den här vinjetten


EN YEARS AGO, the United Nations launched its Global Compact pro-gram, a “policy platform and a practi-cal framework for companies that are

committed to sustainability and responsible busi-ness practices.” Since then, nearly 8,000 corporate participants and stakeholders from more than 130 countries have joined the initiative.

“SCA joined in 2008,” says Christina Ameln, director of corporate social responsibility at SCA. “Upon joining, a company has to communicate about its progress, which we do through our sus-tainability report. This year we got commended for our ‘high-quality sustainability report.’”

This was the second consecutive year SCA re-ceived a commendation, which this year was given to 44 companies.

“We want to be a leading company in the sus-tainability fi eld among our peers, and the Global Compact is one of the leading recognition plat-forms,” she says. “This commendation is impor-tant to us since it proves we are one of the leading companies, and it also proves that we take our commitment seriously.”

The 10 principles for companies under the UN Global Compact cover four main areas: human rights, labor, the environment and anti-corrup-tion.

SCA’s Corporate Social Responsibility strategy is built around the company’s Code of Conduct, which takes these principles into account.

“If you look at the 10 principles, most are linked to the social agenda,” Ameln says. “That’s what we’ve based our Code of Conduct around.”

The UN’s Global Compact is one of the world’s largest corporate citizenship initiatives. SCA joined in 2008 and recently received a commendation for its sustainability reporting.

T“ This commendation

proves we are one of

the leading companies

in the sustainability

fi eld among our peers.”Christina Ameln

10SCAsen2_17_global_compact_3287.indd 17 2010-10-15 16:58:08


NEW TECHNOLOGY

F YOU’VE EVER BEEN to the North Island of New Zealand to places like Rotorua, you will be familiar with the strange sight of steam rising from the ground. The thermal fi elds of this region are well-

known and provide many benefi ts – not only are they po-tentially a source of energy, they are also a huge tourist attraction and a source of fascination, myth and wonder.

The Maori people are very connected to the land and its natural resources. SCA Hygiene Australasia has been working together with them to negotiate use of geothermal steam for its Kawerau manufacturing plant. Through this project SCA has partnered both Ngati Tuwharetoa (BOP) Settlement Trust (NTST) – an Iwi Trust and NTST’s wholly owned commer-cial subsidiary Ngati Tuwharetoa Geothermal Assets (NTGA). Ngati Tuwharetoa descend from Ngatoro-i-rangi the priest (Tohunga) who navigated the Arawa canoe.

LEGEND HAS IT that the local thermal heat in this area was sent by the sisters of Ngatoro-i-rangi who was freezing to death while climbing Mt Tongariro to claim the land. The “fi re” erupted fi rst at White Island, then at Rotorua and Taupo and fi nally at the volcano of Tongariro to save the Tohunga’s life. Tu-wharetoa was Ngatoro-i-rangi’s descendent. The tribe descends from Tuwharetoa.

Of course, scientists take a different view of how the geothermal fi elds came to be. But regardless, SCA has at all times respected the indigenous owners of the resource and worked in partnership with them.

ALL THREE OF SCA KAWERAU’S paper machines are now running entirely on natural heat from the earth, mean-ing there is no longer a need to use the existing gas-fi red boilers (which were fi red by non-renewable fossil fuel – natural gas.). Steam is an integral part of the paper mak-ing process and it is fantastic that SCA can now utilise renewable natural resources for this purpose.

The impact on SCA’s carbon footprint was instant and will be ongoing – it is estimated to have reduced the site’s carbon emissions by nearly 40 percent.

I

Once the steam is extracted from the bore, clean process steam for the paper machines is separated from the heated fl uid that is dis-charged through the well head.

Heat in geothermal steam

Each steam fi eld is accessed via a bore which is linked to the underground geother-mal heat source.

Well head

Full steamAHEAD

10SCAsen2_18_19_teknik_3310.indd 18 2010-10-15 16:58:14


In New Zealand’s volcanic zone, a tissue production facility is taking advantage of geothermal energy to lower its environmental impact.TEXT AND ILLUSTRATION: SCA

The clean steam then travels down a custom-built pipeline directly to the Kawerau site and to the paper machines.

Bore

Reinjected geothermal fl uid not used in paper-making process

12

A

B

C

SCA IN NEW ZEALANDNew Zealand’s central North Island volcanic zone contains several areas of thermal activity, one of which is located near SCA’s Kawerau mill.

Manufacturing sites: 1. Te Rapa (Tissue and

Personal Care)2. Kawerau (Tissue)

Offi ces:A. Alderman DriveB. WellingtonC. Christchurch

Net sales: 900 SEK million

Number of employees: 558

Geothermal energyThe geothermal steam fi eld is accessed via a

number of deep bores which are linked to the under-ground natural heat resource. Once the “raw” geother-

mal fl uid is extracted from the bore clean steam for the pa-permaking process is separated within a processing plant at the well head. The clean steam then travels through a

custom-built pipeline, directly to the SCA Kawerau site, where it feeds into the

papermaking process.

The change to geothermal energy aims to reduce the site’s CO

2

emissions by nearly 40 percent.

40PERCENT

10SCAsen2_18_19_teknik_3310.indd 19 2010-10-15 16:58:18

Within six hours deserts receive more energy from the sun than humankind consumes in a year.*

DESERT POWERAn area the size of this

black square covered with solar power plants represents the total surface needed to meet the world’s electricity demand. The smaller square represents Europe’s need. The energy is

provided by concentrating solar thermal power plants. This type of power plant uses mirrors to concentrate sunlight for heat, which is used to produce steam to drive turbines and generate electricity.

Behind this vision lies a founda-tion called Desertec that aims to promote the implementation of the concept “Clean Power from Deserts” all over the world. Read more: www.desertec.org

PH

OTO

: IS

TOC

KP

HO

TO

The worldEurope

DESERT POWER

*SOURCE: DR. GERHARD KNIES, A COORDINATOR OF THE TRANS-MEDITERRANEAN RENEWABLE ENERGY COOPERATION, A NETWORK OF ABOUT 50 EXPERTS IN RENEWABLE ENERGIES AND SUSTAINABILITY.

VISIONS

10SCAsen2_20_sista_sidan_3286.indd 20 2010-10-18 11:12:58

SCA's magazine SENSE 2/2010

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