Sbf15 ponti pdf

Internal Communication

& Social Enterprise

Remo Ponti

Michelangelo Buonarroti

William Shakespeare

Elizabeth I

1563

Papal Bull of the

foundation of

"Compagnia

di San Paolo"

70.000 employees in Italy

30.000 abroad

4.400 branches in Italy

1.300 abroad (in 30 countries)

11M customers in Italy

8,5M abroad

FACT N. 1

Companies and employees are flocking to the Social Enterprise.

FACT N. 2

It’s a new paradigm that millenials expect and

demand

FACT N. 3

Social enterprise means introducing social software.

Deploy it & they will come

FACT N. 4

Once you get started, employees won’t ever be able

to live without it

FACT N. 5

Your efficiency, productivity and profitability will

never be the same again

Social

Enterprise

I have no time!

5 Knowledge is power ...

The HR sometimes thinks ...

"We manage human resources for

over 500 years, I do not see why we

need to change our processes" HR Manager of an italian Bank, 2011

"Organizational Network

Analysis? Good idea, but do

not put the names of the

people " HR Manager of another italian Bank, 2010

"For us, the employees are

assets, such as aircraft."

HR Manager of an italian airline, 2011

“If Thomas Edison had used

a focus group

he would have just invented

a bigger candle.”

Not always

the collaborative approach

is the best idea:

4

Do you want

to create an

“enterprise wiki”?

WTF is a wiki?!?

The Company

is not

a democracy

Internal Communication

IT Departments

Always “Peace & Love” among offices?

A Chief * Officer’s intranet blog

The spontaneous participation

%

De-briefing

Aren’t you feeling much like a salmon?

But you know how this story ends …

The largest ghost town in the company

The Role of Internal Communication

15 rules for the good

internal communicator

TARGETS – AUDIENCES - TOOLS

DBM DBA

>1

To help finding information

(only when and to whom it serves)

BIG

DATA

Social CRM

Social CRM

Social CRM

To build

(more) useful tools

Not like this

Not like this

Not like this

Not like this

Not like this

Webiste: Universitad Federal di Santa Catarina (Brasil), 2005 – Source: The Wayback Machine

(very) bad design

To keep informed without getting

(too much) bored

Cause: death by powerpoint

To communicate in

a effective way

To find the skill I need

To f

ind

ou

t th

e t

ale

nts

To check the REAL sentiment

in the company

To put the right person in the right place

Source: Ernst & Young chart from McKinsey data ("The social economy: Unlocking value and productivity through social technologies”, Mckinsey Global Institute 2012)

Increased productivity of knowledge workers through

new collaborative models

A collaborative knowledge management can improve productivity by 20-25% of the knowledge workers

Read and reply to email

Search for information

Communication Internal

collaboration

Task role-specific

TOTAL

% weekly

time

Increased

productivity

% increased time

available

28

19

14

39

100

25-30

30-35

25-35

10-15

20-25

7,0-8,5

5,5-6,5

3,5-5,0

4,0-6,0

20.0 to 25.0

[email protected]