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Preparing & OptimizingContent for the Web . . . .3hrs ./$90
•Google’sKeywordsTool•Picasa&Picnik•ElevatorPitches&Profiles
TakingthiscoursebeforetakinganyothercoursewithintheCapitalizing on the Webseriesisstronglyrecommended.
Inthiscourseyouwilllearntousetheeasyandfreetoolstoprepareanycontentformaximumvisibilityontheweb.
Theseskillsapplytoanywebsite,resume,photogallery,socialmedia,documentorimage.
FromFacebooktoeBay,youneedtounderstandhowtoprepareyourcontentsoitcanbefound.
Inthishands-oncourseyouwillcreateyourpersonal&companyprofilewhichyouuseoverandoveragain,usingthesetools.
Websites on the Cheap . . . . . 6hrs ./$180CoffeeCup’s Visual Designer Basics .
Everycompanyshouldhaveawebsite.Youshouldbeabletobuildandmaintainyoursite,in-house.Thishands-oncourseisdesignedtogetanybusinessorindividualstartedononeofthemostintuitiveandaffordablewebsitebuilding&maintenanceprograms-VisualSiteDesigner.
•Thebasicsofdesign&construction.•Usingtext,graphicsandimages.•Multi-pagenavigationstructure.•Settingupsimplelinks.•Accessing“free”internetsources.•Uploadingyoursitetoyourhost.
Whenyouhavefinishedtheclass,youwillhavepostedamulti-pagewebsiteandwillknowhowtoupdateandmaintainyourwebsite.
~ By Popular Demand ~
Facebook for Business . . . 3 hrs ./$90
Although,Facebookwasnotbuiltforbusinesses,it’sstillatremendouslyvaluablebusinesstool...anditisgoingtobecomeevenmore“BusinessFriendlyin2011.”With300milliondailyvisitors,youarelikelytobespottingtheshiftrightnow;insteadofcompaniespostingtheirURLsontelevisioncommercials,they’reaskingtheirfollowerstojointhemonFacebook.ThiscoursewillhelpSmallBusinesstakeadvantageofFacebook’smarketingopportunities.
• IntegratingFacebookintoyourMarketingplan.•Facebook’sParticipationandPrivacySettings.•SettingupyourBusinessPage(FanPage).•DevelopingFollowersandLikesforyourPage.•FacebookAdvertising&MarketingTips&Tricks.•LinkingtoTwitter,yourwebsite&elsewhere.•ChangesyoushouldbeexpectinginFacebook.
~Every Business Must be Here~
Twitter for Business . . . 3 hrs ./$90
AllSocialMediaisabouthavingdirectconversationswithyourcustomers.AccordingtotheStateoftheTwitterspherereport,eachday5to10thousandnewpeoplejoinTwitter.Currentestimateshavethetotalnumbersofactiveusersat119million.That’salotofconversationsandsomeofthemareaboutyourcompany.
Twitterisveryhotrightnowsowhynottakeadvantageofthisnewfoundbuzzbytappingthetwitterstreamandselectivelypublishingtwittercontentonyourwebsiteorblogtoenhanceandlinktotheconversation.
•IntegratingTwitterintoyourbusinessstrategy•Settingup&CustomizingyourAccount•AddOns&PluginsforTwitter Hootsuite,TweetDeck, Twitlonger,etc.
YouTube for Business . . . 3 hrs ./$90
“This platform is perfect for small businesses. There are no big budgets required - just a video camera, a little creativity, and this handy guide.”
BiancMale,The Business Insider.
It’salsoanopportunitytomarketyourbusinesstomillionsofpeoplefornexttonothing.
Lotsofcompaniesarenowusingwebvideostoreachouttocurrentandpotentialcustomers.They’rebuildingmorepersonalrelationshipswiththeirclientbaseandreapingthebenefitsofthiscreativeindirectmarketingstrategy.
•StrategiesforYouTube•SettingupyouryourYouTubeChannel•Creating&postingYouTubeVideo
~Every Business Must be Here~
LinkedIn for Business . . . 2 hrs ./$60
SocialMediaisthehottopicfor2011.IfyouprovideB2Bconsulting,servicesorproducts,LinkedInisabetterSocialMediaalternative.Ifyouoranyoneofyourkeyexecutives,management,creativetalent,orsalesstaffdoesn’talreadyhaveaLinkedInprofile,theyshouldcreateone.ThiscoursewillshowhowtouseLinkedInintheB2Benvironment.
LinkedInisforanybusinesswhowantsaneasierwaytomaintaintheirwebsite.
•LinkedInBusinessStrategies•SettingupyourLinkedInAccount•BuildingYourLinkedInProfile•GroupStrategiesforLinkedIn
AdWordsHowtoAdvertiseyourbusinesson
GooglewhilecontrollingyourbudgetandmaximizingROI.SettingyouradtoappearwhenpeoplesearchGoogleorvisitYouTubeoranyofGoogle’snetworkofpartnersites.
AdSenseHowtoearnrevenuefromyourwebsite.AdSensedeliversads
preciselytargetedtoyoursite,helpingyouearnrevenuefromyourwebsite.
AnalyticsHowtoinstallanduseGoogle
Analyticstounderstandyourwebsitetraffic.Howtogenerateanduse
easy-to-understandreportstomakemeasurableimprovementstomarketingcampaignsandwebsites.
Webmaster CentralImproveyoursite’svisibility.Theplace
forcomprehensiveinfoabouthowGooglecrawls&indexeswebsites.
Google PlacesEverybusinessneedstoclaim&addtheirbusinessonGoogle.Asreviews
andreferralsbecomemoreimportant,thiswillbecomecriticallyimportant.Featuresincludecreatingcoupons,postingliveupdates&adashboard
forviewingyourbusinessstatus.
CheckoutHowtoSellonlinewithGoogle.How
toofferaconvenientcheckoutmethodandincreasesalesbydrivingmore
trafficandhigherconversions.
New Google Talk & Voice
Merchant CenterSubmityourproductstoGoogle.
UsetheGoogleMerchantCentertouploadyourproductlistingsforuseinAdWordsads,GoogleSearch,
GoogleProductSearch,andGoogleCommerceSearch.
Google AppsCommunicateandcollaborate.Email,calendarandcollaborationtoolsthatyouremployeescanaccessfromany
computer.
Maps & Earth SolutionsLocateandvisualize.Bringthepower
ofGoogleMapsandEarthtoyourbusinessororganization.
Googleoffersawidevarietyofservicesforbusiness,agenciesandnonprofits.Ifyouoryourorganizationwouldlikeacourse
ontheseprogramsoranyothers,pleasecontacttheSBDC.
SEO BasicsSearchEngineOptimizationBasics
Thingsyoushouldbedoingwithyourwebpresence.KeywordTool,Picasa&Picnik.
Howtoautomaticallytestdifferentsitecontentinordertomaximizevisitorconversionrates.
Wikipedia - Posting your HistoryHowtofollowtherulesinpostingandupdatingyour
personal,familyorcompany’shistory.
HowtointegrateWikipediatoyoursiteandsocialmedia.
Marketing to Mobile Aps•FourSquare
•GeoPositioning
Email Marketing & Surveys•MailChimp
•ConstantContact
•Zoomerang
Getting started with a Blog•WordPress
•BlogSpot•Blogger
•IntegratingaBlogwithyouWebsite
Application Support•Acrobat•Photoshop•Gimp•InDesign
Ifyouhaveanyspecializedneeds,feelfreetocontacttheSBDC.
Belowisalistingofsomeadditionalprogramsandapplicationswhereourskilledtrainershaveknowledgeandexperiencethatcouldhelpyourbusiness.
You are strongly encouraged to begin the Capitalizing on the Web series with Preparing & Optimizing Content for the Web. You will be using these techniques in each of the courses.
Prices:AlloftheCapitalizingontheWebcoursesarehands-oninacomputerlabenvironment.Wechargeonaperhourbasispercomputer.Iftwo(2)peopleshareacomputer,oneisthestudentandtheobserverisatnoadditionalcost.
Themajorityofthecoursesusethefreetoolsandfreesitesaccessavailabletosmallbusinesses.AnyadditionalfeesforthepurchaseofapplicationsortosubscribetopremiummembershipsinanyofthesitesortoplaceonlineadvertisingoranyotherinternetservicesrequiringafeeareNOTincludedinthesecourseregistrationfees.
Discounts: OnceyouhavetakenthePreparing & Optimizingcourse,youwillbereceiveadiscountof15%onthenexttwo(2)additionalcoursesintheseries.
Afteryouhavetakenthree(3)coursesintheseries,youwillreceiveatotaldiscountof30%onanyadditionalcourses.
Scheduling:Ourgoaltomakethesecoursesrelevant,current,affordableandconvenient.Thesecoursescanbescheduledinthemorning,afternoon,eveningoronweekends.Becertaintostateyoupreferencesandmakearequest.
Minimum EnrollmentTheminimumenrollmentintheSBDC/CSIcomputerlabissix(6)students.Foroff-sitecomputerlabs,theminimumiseight(8)students.
Refund:Whentheminimumenrollmentisnotmet,thestudentwillbegiventheoptiontoenrollinadifferentsession,inadifferentcourseorreceivearefund.
Groups:Thesecoursesareavailableforoff-sitegroupsorsmallcustomizedgroupsintheSBDCComputerLab.
PleasecontacttheSBDCtomakearrangementforusethelabandthetechnologytrainer.
Customized CoursesIfyouhavetheneedforanytechnologyrelatedcustomizedcourseortrainingfeelfreetocontacttheSBDC.
Capitalizing on the Web
Polygon
Note these wonderful discounts!!
Questions:Any questions concerning these
courses or training sessions should be directed to the Idaho SBDC at CSI.
Contact Us:Small Business Development Center
315 Falls Avenue, PO Box 1238
Evergreen Building Room C77
Twin Falls, Idaho 83303-1238
Center Phone: 208.732.6450
eFax: 208.445.1492
Email: [email protected]
Disclaimer: The Small Business Development Center website provides hypertext links to helpful information on websites developed and maintained by other organizations. The suitability and content of information accessible from the Idaho SBDC website via hypertext
links is solely the responsibility of the organizations that maintain their own information and not specifically endorsed by the SBDC.
Disclaimer: This cooperative agreement is partially funded by the U.S. Small Business Administration and Salisbury University. SBA’s funding is not an endorsement of any products, opinions or services. SBA funded programs are extended to the public on a
non-discriminatory basis. This material is based on work supported by the U.S. Small Business Administration. Any opinions, findings, conclusions and recommendations expressed on this website are those of the author(s) and do not necessarily reflect the view of the U.S.
Small Business Administration (SBA).
Disclaimer: All programs are offered in Partnership with the U.S. Small Business Administration. The Idaho Small Business Development Center is partially funded under SBA 2003 Cooperative Agreement No. 3-603001-Z-0040-23 by the U.S. Small Business Administration. The support given by the U.S. Small Business Administration through such funding does not constitute an expressed or
implied endorsement of any of the cosponsor(s)’ or participant’s opinions, findings, conclusions, recommendations, products, or services. All SBDC programs and services are provided on a non-discriminatory basis and open to the public. During the course of your engagement
with us, Idaho SBDC staff may make referrals or introduce you to other business service providers during our learning programs or consulting engagement. However, Idaho SBDC does not endorse any of our sponsors, instructors or referrals made by our staff.
The Idaho Small Business Development Center (ISBDC) is partially funded by the US Small Business Administration, the College of Southern Idaho, and other funding sources. The support given by the US Small Business Administration through such funding does not constitute an expressed or implied endorsement of the co-sponsors’ or participants’ opinions, products or services. Call one week in advance if you have handicap access needs that require special attention. Programs offered on a non-discrimination basis.
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