Satellite U500 Sales Presentation V1.0

Copyright © 2009 Toshiba Corporation. All rights reserved.

Satellite U500 Sales Presentation V1.0

AUTHORISED PEOPLE ONLY - HIGHLY CONFIDENTIAL

Satellite U500 Sales Presentation V1.0_May09 slide:2

Small & Light Design

The outstanding Luxe Brown colour with chrome accents and the tactile Texture finish featuring a great new Matrix pattern lend an air of elegance to this ultra-portable.

Wide range of configurations

To meet the user requirements in various price segments.Wide choice of different configurations, ranging from entry-level performance to entertainment focus.

Ease of Use

To easily handle today‘s demanding multimedia and entertainment tasks.Full set of usability features for a beautiful and responsive ease of use right out of the box.

Unique EasyMedia features

Make your digital lifestyle a breeze.Large variety of entertain-ment, usability and connectivity features that make the laptop a pleasure to use in daily home or business environment.

PRODUCT POSITIONING & CONCEPT Product positioning

The Satellite U500 is Toshiba’s latest design masterpiece in the thin and light 13.3” ultra-portable market segment perfectly adding elegant, fashioned mobility and easy usability to full performance, offering great value-for-money.

P r o d u c t c o n c e p t


TARGET GROUPThe Satellite U500 is the perfect laptop for all users who require performance and power for demanding media management and content creation applications in a really mobile package. Further focus is on:

Design Heads will turn from the moment you open the box. From the eye-catching

Luxe Brown colour to the new tactile experience with the Matrix Texture, this laptop has everything to make a big impression.

Ease-of-use A wide series of usability features makes the U500 a real pleasure and easy

to use at home and on the go.Performance

Wide range of performance configurations - from entry-level performance to demanding entertainment incl. top-class CPUs and external graphics.

Great value for money Offering various configuration possibilities, the user will find the right product

according to his/her budget. Great specs are not limited to high-end configurations: many outstanding entertainment, usability and connectivity features as standard in all configurations.

EmailInstant Message

Voice Over IP (VOIP)

COMMUNICATE

Surf the WebSearch for Information

BROWSE

CONTENT CREATIONBlogs & websites

CalendaringMS applications

MEDIA MANAGEMENT

Music managementvideo editing photo editing

CASUAL GAMING

Online gamingBasic gaming

CONTENT CONSUMPTION

Read news, blogsWatch videos


B2C LINE-UPHighend Multimedia & Gaming The right laptops offering the latest in entertainment computing to deliver an ultimate portable gaming & multimedia experience.

Lifestyle & EntertainmentWith a stylish design and packed full of multimedia features, these laptops are perfect to handle today's demanding digital lifestyle requirements

Everyday Computing All-round laptops at affordable prices to run your everyday programmes with the reassurance of advanced technology and the Toshiba brand.

Ultra-mobile UseSmall & light, yet stylish and powerful, these laptops & mini notebooks range from 8,9" to 13,3“ displays Toshiba

NB200 Satellite U400Toshiba NB100

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13.3"8" - 10" 15.4" - 16" 17" 18.4"Display size

Satellite L300

Satellite A300

Satellite P300

Qosmio F50

Satellite L500

Qosmio X300

Satellite L350

Qosmio G50

Satellite A350

Satellite P500

Satellite L550

Satellite A500

Satellite U500


TOP 5 REASONS TO CHOOSE THE SATELLITE U500?

Enjoy ease-of-use – large variety of usability features usability features such as backlit keyboard*, Multimedia Bar with LED feather-touch buttons,

USB Sleep-and-Charge functionality, etc. make your daily computing extremely easy and convenient

Outstanding Toshiba design – eye-catching new design with Texture finish in Luxe Brown a highly fashionable companion to be seen with

Eco conscious product – the Satellite U500 reflects Toshiba‘s continuing environmental commitment ecology related technologies like Toshiba PC Health Monitor and the power-saving Eco Utility Button will

help the user to save energy, earning it ENERGY STAR 5.0 certification

Full-featured laptop in an ultra-portable format – full-sized keyboard and slot-loading Disc Drive enjoy the mobility of an ultra-portable laptop without compromising on performance and full-sized features

such as slot-loading DVD Super Multi drive* and full sized backlit keyboard*

Interactive touch-sensitive input – Touch Pad with Multi-Touch Control gives you a fast and easy-to-use innovative alternative to conventional scrolling and buttons

* depending on configuration

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PRODUCT KEY FEATURES Unique Toshiba features

Design: Unique Texture Finish with Matrix pattern in Luxe Brown

Usability: eSATA/USB Sleep-and-Charge port (including Mode 4 support to charge e.g. an iPod)

Key features

Data Protection: HDD 3D Impact Sensor Ease of use: Touch Pad with Multi-Touch Control Drive: Slot loading DVD Super Multi drive* Usability: backlit keyboard* Environment: power-saving Eco Utility Button Connectivity: HD widescreen web camera (16:9 video format)

with Toshiba Face Recognition / 5-in-1 Bridge Media Adapter Entertainment: Multimedia Bar with 8 feather-touch

Easy Keys / HDMI-CEC (REGZA-Link) Manageability: Toshiba PC Health Monitor Wireless Communication: Bluetooth® and WiFi

* Depending on configuration


DESIGN The Satellite U500 comes with a new Texture Matrix design in 2 design variations: Standard design and Premium design

Multimedia Bar with LED feather-touch Easy Keys incl. new Eco Utility Button and volume control

Outstanding Toshiba design finishDynamic and elegant stream line

Backlit flat keyboard with matt black finish onPremium design models

HD widescreen Web Camera featuring Toshiba Face Recognition

Chrome speaker grill around the stereo speakers

New Touch Pad with Multi-Touch Control


DESIGN HIGHLIGHTS Eyecatching stereo speakers

featuring a shiny chrome speaker grill

Chrome rim surrounding on the Premium design

Multimedia Bar with 8 feather-touch LED buttons

Chrome mouse buttons underneath the Touch Pad with Multi-Touch Control

Outstanding Toshiba design with new Texture finish in Luxe Brown

Convenient slot-loading DVD Super Multi drive on the Premium design


MAIN IMPROVEMENTS VS. SATELLITE U400

Satellite U500Processor / Chipset New Intel Core2 Duo processors up to Core2 Duo P8700 (2.53GHz) Operating System Windows Vista® Home Premium Edition, 32bit/64bit dual install

Graphics Adaptor ATI Mobility Radeon™ HD 4570

Hard Disk Drive Up to 500GB HDD 3D Impact Sensor

Optical Disk Drive slot-loading DVD Super Multi drive on Best ID models

Web Camera HD Web Camera (widescreen16:9 video format) with Microphone Business Card Reader

Communication Gigabit Ethernet LAN (10/100/1000 Mbps) on dedicated platforms

Sound Dedicated feather-touch Volume+ / Volume- buttons

Buttons

Multimedia Bar with 8 feather-touch buttons (CD/DVD launcher, ECO, Play/Pause, Rewind, Forward, LED on/off, Volume-, Volume+), LED on/off = Touch Pad, logo, button illumination, keyboard illumination

1 mechanical button (Touch Pad on/off)

Keyboard Flat keyboard with matt black finish Backlit keyboard

Touch Pad Touch Pad with Multi-Touch Control

Battery 12 cell Lithium Ion - 97.2 Wh (9000mAh)

Environment ENERGY STAR 5.0 ready (registration in progress) power-saving Eco Utility Button


Performance Intel “Montevina” processors - Core2 Duo T6500 (2.10 GHz) 800MHz - Core2 Duo P7350 (2.0 GHz) 1066MHz - Core2 Duo P8700 (2.53 GHz) 1.066MHz

ConnectivityHDMI-CEC (REGZA Link) on all models except with

GL40 chipset5-in-1 Bridge Media slot2x USB 2.0 and 1x eSATA/USB combo port supporting

Sleep-and-Charge (Mode 4 support to charge e.g. iPod) S/PDIF portExpressCard portBluetooth® 2.1 with EDR except with GL40 chipsetGigabit Ethernet 10/100/1000Mbit except with GL40

chipset

TECHNICAL SPECIFICATIONS - OVERVIEW

System Memory 1GB DDR2 (800MHz) + 1GB DDR2 (800MHz)

2nd Mem 2GB DDR2 (800MHz) 2GB DDR2 (800MHz) + 1GB DDR2 (800MHz)

2nd Mem 2GB DDR2 (800MHz) + 2GB DDR2 (800MHz)

2nd Mem 4GB DDR2 (800MHz) + 2GB DDR2 (800MHz)

2nd MEM 4GB DDR2 (800MHz) + 4GB DDR2 (800MHz)

2nd MEM

Hard Disk 160GB, 250 GB, 320 GB, 400 GB or 500 GB, all with 5400rpm, SATA

Graphics Mobile Intel GMA 4500MHD ATI Mobility Radeon™ HD 4570 (256MB & 512MB)

Physical dimensions 317mm(W) x 230.6mm(D) x 29.5 mm (front)/38.2mm (rear) Weight:: starting at 2.15 kgDisplay

13.3" WXGA Toshiba TruBrite® display, 16:10 aspect ratio, resolution 1,280 x 800, 250 cd/m²


Charge devices when access to power is limited for instance during a flight No need to start the laptop to charge e.g. your mobile phone

SPECIFICATION HIGHLIGHTS 1x USB /eSATA combo port with Sleep-and-Charge

Sleep-and-Charge is a special Toshiba feature. The enhanced USB connection enables the user to charge a PDA, Mobile Phone, MP3 player, gaming console etc. even when the laptop is switched off.

Toshiba Face Recognition – the easy and funny way to log on to your laptop via the HD web camera A multitude of passwords are complicating IT-users‘ lives, which leads a lot of users to

reduce the number of passwords as much as possible. Toshiba Face Recognition – a biometric based identification method – guides those who

do not use passwords to protect and add security to their systems. For those who already use passwords to secure access, Toshiba Face Recognition facilitates identification.

User Benefit:

User Benefit:

No need to remember complicated passwords Easy and fun to log on to your laptop


Easy and convenient handling of one or more devices via just one remote such as the TV remote control

SPECIFICATION HIGHLIGHTS HDMI-CEC port*

Digital standard (High Definition Multimedia Interface -Consumer Electronics Control) for connecting high-definition video and audio devices

HDMI-CEC-enabled gear, when connected by an HDMI cable, can be controlled through one remote without any programming or setup required

Multimedia Bar with Easy Keys 8 white LED feather-touch Easy Keys give you instant access to the world of multimedia 8 buttons (CD/DVD launcher, ECO, Play/Pause, Rewind, Forward, LED on/off, Volume-,

Volume+), LED on/off = Touch Pad, logo, button illumination, keyboard illumination

User Benefit:

User Benefit:

Easy and direct access to handle your multimedia functions


KEYBOARD

Backlit Keyboard The keyboard features a

backlight illumination* to easily type - even in the dark.

The illumination can be easily switched on and off via the LED on/off button of the Multimedia Bar.

* Depending on configuration


EASYMEDIA FEATURES Toshiba EasyMedia – the smarter digital experience. Life. Technology's here to make it better. So we've created Toshiba EasyMedia. A unique mix of innovative features to make your digital lifestyle a breeze.

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Easy Entertainment Easy Connectivity Easy UsabilityKey Areas

Satellite U500 √ √ √ √ √ √ √ BTO BTO √ √* √ √* √ √ √ √ √ √ √

* depending on configuration

Easy Entertainment Easy Connectivity Easy Usability


WHY CHOOSE TOSHIBA? Toshiba's core brand values - innovation, quality and design - are the building blocks for true product leadership and make Toshiba the best choice for advanced mobile computing.

Toshiba's culture is characterised by its restlessness, by the constant need to improve, transform and make latest innovations available through our entire product range for everyone.

10 reasons why to choose a laptop from Toshiba. Toshiba

1. ... has more than 20 years of experience in the development and production of laptops 2. ... is a world market leader in innovative high-technology products3. ... offers a complete product line-up for all customer requirements and for all budgets4. … can claim to invest more in its research and development than other competing businesses5. ... always offers premium quality without compromise6. ... products convince in terms of design, performance and functionality7. ... offers a unique Toshiba EasyMedia concept with a comprehensive mix of innovative features for a

smarter digital experience8. ... is one of the world‘s leading PC manufactures solely and strategically focussing on mobility and

wireless mobile solutions9. ... offers great customer service10. ... practices environmental management to create new, enriched value while minimizing environmental

impacts


BACKUP


Get more functionality with Multi-Touch Control - pinch, swipe, or rotate by simply moving your fingers.

The new Touch Pad with Multi-Touch Control provides an innovative alternative to conventional scrolling and buttons.

The new multi-touch technology features 3 main ways of how to use it: Pinch Gesture:

Use two fingers and make a pinch gesture anywhere on the Touch Pad to zoom-in or zoom-out of items such as photos, maps or documents.

ChiralMotion™Scrolling: allows the user to scroll continuously with one, smooth, circular motion.

Momentum Motion: delivers smooth, fast, trackball-like cursor motion. One quick flick of the finger across the Touch Pad surface can move the cursor across the entire laptop screen.

TOUCH PAD WITH MULTI-TOUCH CONTROL


HDD 3D IMPACT SENSOR

Thanks to the HDD Protection the HDD will be protected against impacts, vibrations and other risks to minimise the risk of data loss.

In case the system realises a shock or a fall the HDD head is rapidly removed from between the HDD platters in order to prevent damage or data loss.

3D-Accelerometer 3-axis monitoring system dynamically detects free falls, shock or vibration in all directions.

Normal state Unloading

Unload head from HDD disks

Challenge: Solution:HDD is sensitive to shock and vibration: HDD 3D IMPACT SENSOR : When the laptop is in a mobile mode or simply

moved, the hard disk drive is facing strong vibration and even shocks

Contact of the head and disk caused by unexpected shock or vibration may damage a disk causing to lose data or even destroy the HDD

To prevent this, the HDD protection system catches unstable motion of PC with a built-in three-axis acceleration sensor and removes the magnetic head before the crash.


AC Mode Battery Mode

TOSHIBA PC HEALTH MONITOR

The Toshiba PC Health Monitor software proactively monitors certain laptop status such as

Power consumption Cooling status Battery status PC status logging on HDD and 3D sensor information

The software also alerts the user with pre-failure conditions on display via a specific GUI:

PC Health Monitor application Power Consumption Meter available as a gadget on

Windows Vista™ only

Toshiba PC Health Monitor offers the user an easy visual access to a dashboard, monitoring a number of essential system functions.


TOSHIBA ECO UTILITY

Ecology related technologies have become of a very high interest with regard to the implementation of the corporate environmental policy into the PC business.

Eco mode on Eco mode off

The goal of the Toshiba Eco utility is to make the consumers aware that: Toshiba is a company that is constantly striving to take advantage of new

technologies for the sake of the ecology they can actively contribute to ecology by switching to the Toshiba Eco mode

What is the Toshiba Eco utility The Eco utility allows the user to work in the Eco Power Plan in a simple and

easy action. When the Eco mode is on, the system works according to Eco mode parameter and when the Eco mode is off, the system works according to the power plan.

By opening the Eco utility Graphical User Interface (GUI), the user can see the real time system power consumption and experiences the difference of power consumption between the Eco Power Plan and the previous Power Plan.


TOSHIBA ECO UTILITY - 2Real time power consumption chart

ON OFF

Unit is Watt

Current power consumption (W)

The colour difference in the line shows the point at which the user changed into Eco mode

The user can choose to show the Eco icon in the notification area


TOSHIBA TEMPRO PERFORMANCE TUNING SYSTEM TEMPRO is a software service developed by Toshiba. TEMPRO opens up a new communication channel between

Toshiba and the customer, allowing the customers to receive specific, relevant and timely alert messages on their laptop:

Performance alerts: TEMPRO monitors the hardware (battery capacity, RAM memory and HDD space) and advises Toshiba customers on how to optimize the usage of their laptops.

Service alerts: support bulletins released by the Toshiba Service team are notified to the customer Software alerts: new BIOS, drivers & utilities released by the Toshiba Service team are notified to

the customer

Benefits of Toshiba TEMPRO TEMRO is a combined service under one user interface that benefits all business

functions of Toshiba, marketing, sales and support TEMPRO is fully integrated with the EMEA websites and allows the customer to

access local content based on country and language

Pre-installation of TEMPRO on all Vista images TEMPRO comes pre-installed on all Toshiba Vista models and

is accessed through the Windows Welcome Center or desktop icon One TEMPRO application with all languages included (18) Links to country specific web sites (26 sites in Europe) based

on Local setting in Vista


2323

McAFEE® Internet Security 2009

Comprehensive, Easy-to-Use PC and Online Protection with Powerful Web Site Safety Advisor

Advanced PC and online protection for you and your family against viruses, spyware, hackers and identity thieves

New! Active Protection: Industry leading real time protection against today’s threats

Unique! Website safety advisor to help you safely surf and search online

New! McAfee Secure: Identity theft and fraud protection when shopping online

Unique! QuickClean to help optimize your PC New! Age Appropriate Searching automatically sets the proper

content filtering level of search engines

Complimentary preinstalled 30 day trial to be activated by a simple 2-steps process (desktop icon)

InstantActive Protection provides instant updates and world class threat detection

SilentFirst with “protection without interference,” offering silent, proven, best-of-breed performance

CompleteComplete protection for your PC, Internet, Home and Data


AFFILIATE PARTNERS Toshiba has teamed up with Google to enhance the mobile computing experience. Already pre-installed on all

EMEA Toshiba notebooks (all languages) customers can enjoy great software and services for free. Free software offers easier searching, intelligent photo management, desktop management, plus lots more.

Toshiba jointly cooperates with eBay to deliver the fastest way to access eBay as the World's Online Marketplace®, connecting hundreds of millions of buyers.

EBay is already pre-installed on the Satellite U500. Customers only would need to click on the eBay icon.

Amazon – low prices in electronics, books, music, DVDs and more, pre- installed on the laptop. It’s easy. Users only would need to click on the Amazon Icon.


AFFILIATE PARTNERS Toshiba has teamed up with Wildtangent to enhance the computer gaming experience. Users will find already pre-installed

on the Satellite U500 20 games to be played for free, and much more titles to be downloaded very easily for free.

Toshiba cooperates with Skype. On the Satellite U500 you will find the easiest way to download the latest Skype software. Just a simple click on the desktop icon is necessary to download the service and enjoy all Skype benefits.


Satellite U500 Sales Presentation V1.0

Documents

easy usability

set of usability features

entrylevel performance

connectivity features

responsive ease of use

outstanding entertainment

entertainment focus

right product