User ID: 12345 Visit 1 Safari Tablet Organic Visit 2 Chrome Mobile Paid Visit 3 Chrome Desktop Direct User IDs BUYING CYCLE REGISTRATION BROWSE PURCHASE
SAScon metric slides
Nov 11, 2014
David Gerrard - Online Marketing Campaign Manager
Slides for:
Screaming Queens vs Plain Janes: Where Next for Metrics – Panel Discussion
◦ Tim Langley – CEO, Canddi
◦ David Gerrard – Senior SEO Consultant, PushON
◦ Ryan McKay – Head of SEO, Mediacom I-Lab
Read the full blog here - http://www.pushon.co.uk/blog/screaming-queens-vs-plain-janes-where-next-for-metrics-sascon-mini-2014/
Slides for:
Screaming Queens vs Plain Janes: Where Next for Metrics – Panel Discussion
◦ Tim Langley – CEO, Canddi
◦ David Gerrard – Senior SEO Consultant, PushON
◦ Ryan McKay – Head of SEO, Mediacom I-Lab
Read the full blog here - http://www.pushon.co.uk/blog/screaming-queens-vs-plain-janes-where-next-for-metrics-sascon-mini-2014/
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Transcript
User ID: 12345
Visit 1SafariTablet
Organic
Visit 2ChromeMobile
Paid
Visit 3ChromeDesktop
Direct
User IDs
BUYING CYCLE
REGISTRATION BROWSE PURCHASE
=
Weather as a Custom Dimension
http://www.simoahava.com
Organic
Social
Paid
0% Value
0% Value
0% Value
Direct 100% Value
AttributionConversion Path
Last Click/Last Interaction Attribution
Organic
Social
Paid
10% Value
20% Value
30% Value
Direct 40% Value
AttributionConversion Path
Time Decay Attribution
Organic
Social
Paid
40% Value
10% Value
10% Value
Direct 40% Value
AttributionConversion Path
Position Based Attribution
Time Decay Attribution
Position Based Attribution
Last Click Attribution
Attribution Model Value Comparison
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