SAScon Beta deck, December 2016

HANA BEDNAROVA

BIGCONTENTISGREAT

WHENDONEWELL

BUTWHENITDOESN’TGOSOWELL

Andexpensive

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YOUDON’TNEEDTORUNALARGECAMPAIGNTOHITTHEHEADLINES

ORHAVEAMASSIVEBUDGET

SOWHATCANYOUDO?

1.JOURNOREQUEST

WHATISGREATABOUTHELPINGAJOURNALIST?

-THEY’LLUSEYOURADVICEAGAIN-ORGETINTOUCHFORMOREQUOTES

2.REACTINGTOCURRENTAFFAIRS

3.INTERNALDATA

Cost-effecOve

CASESTUDIES

YOUROWNDATABASE

DESKRESEARCH

@MISS_HANAB

WETRIEDHIDDENIMAGETYPEOFCONTENT

•  TWOHOURSDESIGN

•  HALFADAYPROMOTION

WHATHAPPENEDNEXT?

OVER150PIECESOFCOVERAGEANDSTILLCOUNTING

ITWORKED...BECAUSE

SIMPLE

FUN

ANNOYING

Summary

YoucanusethesetacOcstorunyour(smallerbudget)campaign

Orhelpachievehigh-qualitycoverageandlinkswhenrunningabiggercampaign