Sandip.(mba)

Aditya Birla Insulators.

-:PREPARED BY:-

Lukhi Sandipkumar.BM.B.A(Sem-1)

Roll.No:-20

Academic Years

2010-2012

1 | P a g e J . H . P a t e l c o l l e g e o f M g t & T e c h .


INDEX


NO PARTICULAR

1. Preface

2. Acknowledgement

3. General Information

4. Production

5. Finance

6. Marketing

7. HR

8. Appendix

9. Finding

10. Conclusion

11. Bibliography


INTRODUCTION :-

Aditya Birla Insulators, the largest Indian manufacturer of high voltage porcelain

insulators, is a subsidiary of Aditya Birla insulator World class technology and cost

competitiveness produce high quality insulators at state of the art manufacturing facilities.

The world's fourth largest manufacturer of electrical insulators, with an extensive

product range that includes hollow, solid core, disc, pin, post insulators, finding applications

in substation equipment and in transmission systems.

A subsidiary of Aditya Birla Insulators is India's largest

makers of high-performance insulators.

Our products have benchmarked industry standards in

technology and quality to deliver highly dependable

products, making us one of the most trusted names in the

industry. Aditya Birla Insulators leverages the rich legacy

of the Aditya Birla Group and the technical expertise accrued through over four decades in

the industry. The company provides a comprehensive range of high-performance insulators to

the power industry in India as well as overseas.

Aditya Birla Insulators is the country's largest, and the world's fourth largest

manufacturer of electrical insulators. Our extensive product range includes hollow, solid core,

disc, pin, post insulators, finding applications in substation equipment and in transmission

systems.

Aditya Birla Insulators is the preferred partner of a global clientele that includes

leading power utilities and national and international power equipment manufacturers. Our

products are exported to over 58 countries worldwide, with focused markets in Europe,

America, Middle East, Africa and China.


http://www.adityabirlainsulators.com/products/solid_core_line_post.htm

http://www.adityabirlainsulators.com/aboutus/overview.htm

http://www.adityabirlainsulators.com/products/products_portfolio.htm

http://www.adityabirlainsulators.com/products/applications.htm

http://www.adityabirlainsulators.com/products/post_insulators.htm

http://www.adityabirlainsulators.com/products/pin_insulators.htm

http://www.adityabirlainsulators.com/products/suspension_disc.htm


Mission:-

To deliver superior value to our customers, shareholders, employees and society at large

Vision:-

To be a premium global conglomerate with a clear focus on each business

Object :-

In

te

gri

ty:

(H

one

sty

in

eve

ry

acti

on)

Acting and taking decisions in a manner that is fair, honest, and following the highest

standards of professionalism. Integrity for us means not only financial and intellectual

integrity, but in all other forms as are commonly understood

Co

m

mi

tm

en

t :

On the foundation of integrity, doing whatever it takes to deliver value to all

stakeholders. In the process, taking ownership of our actions and decisions, those of our

team and that part of the organization.



(D

eli

ver

on

the

pro

mis

e)

Pa

ssi

on

:

(En

erg

ize

d

acti

on)

A missionary zeal arising out of emotional engagement with the organisation that makes

work joyful and inspires each one to give our best. Relentless pursuit of goals and

objectives with the highest level of energy and enthusiasm, that is voluntary and

spontaneous.

Se

a

ml

ess

ne

ss:

(B

ou

nda

Thinking and working together across functional silos, hierarchies, business and

geographies. Leveraging the available diversity to garner synergy benefits and promote

openness through sharing and collaborative efforts



ryl

ess

in

lett

er

and

spi

rit)

Sp

ee

d:

(O

ne

ste

p

ahe

ad

alw

ays

)

Responding to internal and external customers with a sense of urgency. Continuously

seeking to crash timelines and choosing the right rhythm to optimise organisation

efficiencies.

Management Team

J.C.Laddha, (Chief Executive Officer)

Ravi Sinha, (President)

Anil C Lodha, (Chief Manufacturing officer)

Vikas Khosla , (Chief Marketing Officer)

Y.K.Bhatt, (Head Commercial)

Mrs. Rajashree Birla - Non-Executive director



Dr. Rakesh Jain - Non-Executive director

Gjan Gpta - Non-Executive director

P. Murari - Non-Executive director

B. Gupta - Non-Executive director

B. Shah - Non-Executive director

Pranab Barua - Director

Mr.Kumar Manglam Birla

Aditya Birla Group (Chairman)

Awards:-

Aditya Birla Insulators, Rishra has won the Golden Peacock National Quality Award

(GPNQA) 2007 in the manufacturing category. The GPNQA model is based on MBNQA



(Malcolm Balridge National Quality Award ) and is aligned with the World Class

Manufacturing Practices (WCM) TPM process. The award was given to 9 organizations out

of a total of 186 participating organizations.

Aditya Birla Insulators has been receiving the top export award special export award from

Capexil for the past 18 years an unprecedented record equaled by none.

National Award for excellent export performance from the president and prime minister of India

Recipient of CAPEXIL's export award for 18 years in a row

Both Rishra and Halol plants are accredited with the ISO 9001 and 1400, SA 8000,

ISO 9002 and 14001 respectively.

Marketing office:-

801-802, Gunjan Tower

Near Alembic Petrol Pump

Alembic - Gorwa Road

Vadodara 390023

Gujarat

India

Tel: +91 265 308 3669, 308 3670

Fax: +91 265 308 3668

E-mail: [email protected]

[email protected]

Halol works:-

P.O. Meghasar, Taluka: Halol

Dist. Panchmahal


mailto:[email protected]%20

mailto:[email protected]


Gujarat 389330

India

Tel: +91 2676 221 002

Fax: + 91 2676 223 375

E-mail: [email protected]

Organization Structure


Vice

President

Production

Department

Engineering Department

Commercial

Department

Administration

Department

Personnel & HRD

Department

Viscose

Spinbath

Spinning

After Treatment

Textile

Chemical

R&D

Quality

Control

Maintenance

Electrical

Instrument

Finance

Share

Store & Purchase

Bardhana

Internal Audit

Raw Material

Legal

Sales

Time Office

Welfare

Labour

Office

Personnel

HRD

Estate

Security

mailto:[email protected]%20




Activities of Production Departments:



1. Production of planning

2. Material requirement planning

3. Store finished goods and raw material

4. Quality control

5. Packaging

6. Painting of pack product

7. Transport to Marketplace

8. Washing and cleaning of equipments, regular maintenance of machine and other equipments.

Products:

Aditya Birla Insulators is the largest Indian manufacturer of high voltage porcelain insulators.

World-class technology and cost competitiveness produce high quality insulators at state of

the art manufacturing facilities.

The company specialises in the production of high-strength equipment

porcelains for use in an instrument transformers, condenser bushings,

disconnectors and insulators for the traction system of the Indian

Railways, and high-end transmission products up to 765 KV system

voltages.. Aditya Birla Insulators exports one third of its total sales.

The business has been proactive in gauging changing customer needs

and adapting its product range to meet high quality standards and

customer satisfaction.

With its products extensively tested in reputed national and international laboratories, the

resultant output is truly world class and this is vindicated by its long-term customers that

include leading power utilities and multinational companies.

Aditya Birla Insulators, the insulators business of Aditya Birla Nuvo, delivers highly

dependable products, making the company one of the most trusted names in the industry.

Aditya Birla Insulators provides a comprehensive range of high-performance insulators to the

power industry in India as well as overseas.

Substation, traction, line post insulators


http://www.adityabirlainsulators.com/


Solid core station post insulators

Long rod insulators

Traction insulators for railway electrification

Apparatus porcelain insulators

Solid core line post insulators

Transmission insulators

Suspension disc insulators

Pin insulators

Multi cone post insulators

Production process:


http://www.adityabirlainsulators.com/products/post_insulators.htm

http://www.adityabirlainsulators.com/products/pin_insulators.htm

http://www.adityabirlainsulators.com/products/suspension_disc.htm

http://www.adityabirlainsulators.com/products/solid_core_line_post.htm

http://www.adityabirlainsulators.com/products/apparatus_porcelain.htm

http://www.adityabirlainsulators.com/products/traction_railways.htm

http://www.adityabirlainsulators.com/products/long_rod.htm

http://www.adityabirlainsulators.com/products/solid_core_station_post.htm


Aditya Birla Insulators follows world-class manufacturing practices in the production of porcelain

insulators. The important stages in the manufacture of porcelain insulators are:

Wet grinding of raw materials to slurry form

Filter pressing to de-water the slurry

Vacuum extrusion to provide plastic clay

Shaping by pressing or turning

Drying to remove absorbed water

Firing to convert the raw material mixture to strong and vitreous porcelain

Assembly, which involves fitting terminations to the porcelain shapes, so that they

become insulators

Testing, which implies a series of mechanical and electrical tests to ensure the technical

integrity of the products

Aditya Birla Insulators recognizes that high-quality products are

obtained if only production is supported by a comprehensive system of

process and quality control. These systems, fully documented, are a vital part

of everyday production at both the Rishra and Halol factories.



Product Portfolio:

Aditya Birla Insulators delivers highly dependable products, making the company one of the

most trusted names in the industry. Aditya Birla Insulators provides a comprehensive range

of high-performance insulators to the power industry in India as well as overseas.



Our insulators cater to the entire spectrum of sub-station

and transmission insulators. We specialise in the

production of high strength equipment porcelains for use in

SF6 circuit breakers, instrument transformers, condenser

bushings, disconnectors, insulators for the traction system

of the Indian Railways, and high-end transmission products

up to 765 KV system voltages.

Applications:

Aditya Birla Insulators caters to the entire spectrum of

sub-station and transmission insulators. It specialises in

the production of high-strength equipment porcelains for

use in SF6 circuit breakers, instrument transformers,

condenser bushings, disconnectors and insulators for the

traction system of the Indian Railways, and high-end

transmission products up to 765 KV system voltages.

Our products are used for the following applications:

Circuit breakers

Bushings

Current and voltage transformers

Disconnectors

Overheadlines

Sub station

Railway electrification

A promise of quality:

Commitment to consistent quality and reliability drives the systems and processes at Aditya

Birla Insulators. Our infrastructure comprises of two state-of-the-art manufacturing facilities

at Halol, near Vadodara, and Rishra, near Kolkata. Both plants are ISO 9001 and 14001

accredited. The Rishra plant is also SA 8000 and OHSAS 18001 certified.



The plants are equipped with new-age equipment to deliver precision and quality. The

production line is backed by a team of professionals and engineers armed with the latest

technologies from across the world.

At Aditya Birla Insulators, quality is a continuous process that is

measured in tangible value, and reinforces our systems to

deliver excellence every time. Our quality policy is to

collectively and continuously upgrade our functions, to conform

to international standards, and achieve our progressive

objectives to ensure absolute customer delight.

Quality policy

Aditya Birla Insulators continuously reinforces and upgrades the quality management

systems and functions conforming to ISO 9001 standard. The unit's progressive quality

objectives focuses on customer care and business excellence, while continuously assessing

the effectiveness of QMS to demonstrate continual improvements.

Our quality objectives

Timely and consistent delivery of quality products

Adherence to global standards and specifications

Compliance to applicable regulatory and statutory requirements

Minimise errors and defects

Provide technical and skills development training to all employees

Protect and enrich the environment through sound environment management practices

during manufacturing

Types of Product:

Solid Core Station Post Insulator :

Solid core station post insulators are comparatively lighter and have smaller diameters

than other types of post insulators of similar voltage class. These are ideally suitable for



compact installations which result in slim and neat appearance and afford better harmony

with other modern apparatus in any EHV/UHV substation. Solid core station post insulators

have superior antipollution performance, low RIV, better arc resistibility and lower deflection

under cantilever load.

Specifications

Rating: up to 800 kV

Creepage distance: 25 and 31mm /kV

Applicable standards: IS, IEC, ANSI

Salient Features

Solid core station post insulators are comparatively lighter and have smaller diameters

than other types of post insulators of similar voltage class. These are ideally suitable

for compact installations which result in slim and neat appearance and afford better

harmony with other modern apparatus in any EHV/UHV substation.

Solid core station post insulators have superior antipollution performance, low RIV,

better arc resistibility and lower deflection under cantilever load.

Long Rod Insulator :

Long rod insulators are absolutely puncture-proof, possess high arc resistibility and

are free from cement growth trouble. Long rod insulators can be used at suspension and

tension locations both as single and multiple strings as per system requirements.

Standard long rod insulators have high strength in compression and tension, provide

higher leakage distance with superior self-cleaning characteristics and are lighter when



compared to disc insulator strings of similar voltage class. These insulators are useful

for reducing the width of the right of way with consequential economy in the design of

the overhead line.

Specifications

Rating: up to 800 kV


Applicable standards: IS, IEC, ANSI

Salient Features

Long rod insulators are absolutely puncture-proof, possess high arc

resistibility and are free from cement growth trouble.

Standard long rod insulators have high strength in compression and

tension, provide higher leakage distance with superior self-cleaning

characteristics and are lighter when compared to disc insulator strings of

similar voltage class. These insulators are useful for reducing the width of

the right of way with consequential economy in the design of the

overhead line.

Long rod insulators can be used at suspension and tension locations both as single and

multiple strings as per system requirements.

Traction insulators for railway electrification :

Traction insulators are 25 KV OHE insulators manufactured for Indian Railways.

These are solid core insulators suitable for normal and polluted zones and are designed as

per RDSO specifications.

Specifications

Rating: up to 25 kV




Applicable standards: IS, IEC, RDSO specifications

Salient Features

Traction insulators are 25 KV OHE insulators manufactured for

Indian Railways. These are solid core insulators suitable for normal

and polluted zones and are designed as per RDSO specifications.

Apparatus porcelain insulators :

The design concept for hollow porcelains is dependant on the complete design of

electrical equipment such as SF6 circuit breakers, air-blast circuit breakers, minimum-oil

circuit breakers, instrument transformers, condenser bushing and lightning arresters. The

porcelains are designed in consultation with the manufacturers of equipment so as to meet the

electrical and mechanical requirements. The manufacturing possibilities of shape, size and

dimensional tolerances of large hollow porcelains comply with Indian and international

standards.

Specifications

Either fitted with metallic flanges or without flanges for SF6 circuit breakers, instrument

transformers, condensor bushings, and lightning arresters upto 800 kV

Maximum height in one unit construction: up to 2600mm

Maximum diameter: 650mm

Bore can be parallel, taper or bulge as per customer's specific design



Applicable standards: IS, IEC, European norms 50062, ANSI.

Salient Features

The design concept for hollow porcelains is dependant on the

complete design of electrical equipment such as SF6 circuit

breakers, air-blast circuit breakers, minimum-oil circuit breakers,

instrument transformers, condenser bushing and lightning arresters.

The porcelains are designed in consultation with the manufacturers

of equipment so as to meet the electrical and mechanical requirements. The manufacturing

possibilities of shape, size and dimensional tolerances of large hollow porcelains comply with

Indian and international standards.

Solid core line post insulator :

Solid core line post insulators can be used as support for conductors on cross-arms of

transmission and distribution line poles. These insulators are recommended for polluted zones

and areas prone to vandal damages. Even if the insulator shed is damaged, there will be little

decrease in flashover voltage and power supply will not be disturbed. The damaged insulator

can be left in service and replaced conveniently. No change in cross arm is necessary, if pin

type insulators are replaced by line post insulators during maintenance.

Specifications

Rating: up to 66 kV

Creepage distance: 25 & 31mm /kV

Applicable standards: IEC, ANSI



Salient features

Solid core line post insulators can be used as support for

conductors on cross-arms of transmission and distribution line

poles. These insulators are recommended for polluted zones and

areas prone to vandal damages.

Even if the insulator shed is damaged, there will be little decrease

in flashover voltage and power supply will not be disturbed. The

damaged insulator can be left in service and replaced conveniently.

No change in cross arm is necessary, if pin type insulators are

replaced by line post insulators during maintenance.

Suspension disc insulators :

Suspension insulators (Disc porcelain) are the most widely used models for transmission

and distribution lines. Their design varies to suit different types of polluted zones and

mechanical strength as per customer's requirements.

Specifications

Profile: Anti fog, normal, open profile

Mechanical strength: up to 420 kN

Creepage distance: up to 690 mm

Applicable standards: IS, IEC, BS, ANSI, Australian specifications

Salient Features

Suspension insulators (Disc porcelain) are the most

widely used models for transmission and distribution lines.

Their design varies to suit different types of polluted zones

and mechanical strength as per customer's requirements.



Pin Insulator :

Pin insulators of one piece or multipiece construction are widely used in low cost

distribution lines. Multipiece construction makes these insulators less vulnerable to damage.

A multipiece insulator can normally withstand the line voltage for a considerable time

without difficulty even if one shell is broken. Aditya Birla Insulators manufactures full range

of pin insulators for application in sub-transmission and distribution lines upto a system

voltage of 66/72kV. These insulators are available with creepage path to meet various

requirements of pollution.

Specifications

Rating: up to 69 kV

Mechanical strength: 10 kN

Creepage distance: up to 1080mm

Applicable standards: IS, BS, IEC, ANSI, AS, VDE specifications

Salient Features



Pin insulators of one piece or multipiece construction are widely used in low cost distribution

lines. Multipiece construction makes these insulators less vulnerable to damage. A multipiece

insulator can normally withstand the line voltage for a considerable time without difficulty

even if one shell is broken.

Aditya Birla Insulators manufactures full range of pin insulators for application in sub-

transmission and distribution lines upto a system voltage of 66/72kV. These insulators are

available with creepage path to meet various requirements of pollution.

Multi cone post insulator :

Cap and pin type insulators are designed mainly to support disconnecting switches,

busbars, conductors, and equipment for substations. They are capable of being stressed in

tension, compression, flexion, torsion and combined stresses upto the specified limits.

These insulators are more economical than other types of insulators used for similar

applications. Cap and pin type post insulators are divided into two main groups,

nonstacking and stacking units. Single units are available for service voltage upto 36kV

and multi-unit stacks are available for service voltage upto 245kV.

Specifications

Rating: Up to 36 kV and up to 245 kV with multi units

Mechanical strength: up to 32 kN

Creepage distance: 1050 mm (single unit)

Applicable standards: IS, IEC, ANSI specifications



Salient features

Cap and pin type insulators are designed mainly to support disconnecting switches, busbars,

conductors, and equipment for substations. They are capable of being stressed in

tension, compression, flexion, torsion and combined stresses upto the specified limits. These

insulators are more economical than other types of insulators used for similar.cations.



INTRODUCTION:



As we know that personnel i.e. manpower is one of the most crucial factor of

organization, any activity cannot perform in absence of manpower. Personnel management is

the management of people, employees & workers of an organization. Personnel management

is an art of getting things done through & with other people.

With reference to Indian unit of Aditya Birla insulator Ltd., there is personnel

department divided into 2 parts HRD & Training and personnel development in which the

responsibility is also be divided.

I have been visited personnel development of the company. The entire HRD officer

named Miss. KALPANA. According to him, personnel management is “How to get continues

Co-operation & assistance from the employees.”

This development concerned with the all department but main act is to train and

development of employees’ wages and salary, promotion selection, etc.



HR PLANNING:

“Manpower planning is the process of assigning the right number of people and

the right kind of people at the right place at the right time doing.”

Manpower planning is necessary at any organization to know about the positioning of

the prospect personnel and their skill.

Aditya Birla INSULATOR Ltd. conducts manpower planning according to the

different types personnel in the organization.

(A)Staff Planning:

Aditya Birla Nuvo Ltd. discuss various aspect related to the staff personnel which hold them

into the organization. Such important issue are:

Comparable perks

Top Management Commitment

Recognition in Organization

Clearer Goals

Higher Profile Job

(B)Manpower Planning for Workers:

Aditya Birla Insulator. uses “PURTA” is known as the system of control through

budgets and standers in modern cost accounting and management costing “PURTA”

summaries the objective of the whole organization.

All department need additional requirements of manpower have to contact the

personnel department, which makes the arrangement for the required manpower.

The workers are divided into four categories:

Viz

Permanent

Badli

Temporary



PLACEMENT & INDUCTION:

PLACEMENT:

Placement may be defined as,” the determination of the job to which an accepted

candidate is to be assigned and his assignment to that job.” It is a matching of what the

supervisor has reason to think he can do with the job demands (job requirements) : It is

matching of what he imposes in strain, working conditions and what he other’s in the form of

pay roll, companionship with others, promotional possibilities etc.

After selection the employee is generally put on a probation period, ranging from one

to two years after his employment may be regularized provided that during this period, his

work has been found to be satisfactory only in very rare cases in the employee, once placed,

asked to quite and even then it is only when there is some thing very serious against him or

he is found guilty of contained negligence in the performance of his duties.

INDUCTION:

Induction is a technique by which a new employee is rehabilitated into the changed

surrounding and introduced to the practices, policies and purposes of the organization. In

other words, it is a welcoming process the idea is to welcome a newcomer, make him feel at

home and generate in him a feeling that him own jobs, however small is meaningful and has a

significance as a part of the total organization.



TRAINING & DEVELOPMENT:

Every organization needs to have well-trained and experienced people to

perform the activity that have to be done. Training is a process of earning a sequence of

programmed behavior.

Training for workers:

The HRD department prepares schedules for the workers in need of training for

developed the job. The company main purpose is to give knowledge about new technology

and to confirm the main purpose to give training is:

Improving the skill and knowledge of worker towards quality of product.

Disciplined good contact and job responsibility

Operate the working program

Training for the clerk & Technical Staff:

As far as clerical staff is concerned, they are not given any training no training classes

and courses are run but the supervisors are trained for:

Development of leadership quality

Cost control and cost effectiveness

Going knowledge of responsibility

Knowledge of all disciplinary action



Management of development:

Any management development program should have five objectives:

To improve the job performance of managers currently input.

To provide adequate “cover” in the event of unexpected short-term changes such

as death, transfer, resignation, or unanticipated developments.

To raise the general level of management thinking & understanding in all branches

and at all levels in the organizations.

To provide supply of managerial talent which will meet the anticipated needs of

the future development of the organization in terms of environment change and

growth?

To extend the frontiers of knowledge in the understanding of the management

function.

A unit of Aditya Birla INSULATOR Ltd., attempts at improving its every individual’s

managerial effectiveness thorough a planned and deliberate profile and process of learning.

This is ball background of the training, which is concerned with different categories

sometime management, arranged some training program and calls all the staff in training.

This way the management developed skill of employees.



PERFORMANCE APPRAISAL POLICY:

It is the process of evaluating the performance and qualification of the employee in

terms or\f the requirement of the job, for which he is employed.

The main aim of the evaluation system is to identify the performance gap. This gap is

the shortfall that occurs when performance does not meet the standard set by the organization

as acceptable.

Performance appraisal of Aditya Birla INSULAROR Ltd. Is carried on three ways.

Motivation:

“The emphasis industrial psychology has shifted from the studies of the isolated

individual and physical environment to the consideration of motivation and morale.”

In Aditya Birla INSULATOR Ltd. motivate staff by performance appraisal. Every

staff member recognizes his work and he always tries to do better work and effective work if

his work is recognized. Aditya Birla INSULATOR Ltd. motivates staff by performance

appraisal. Example their regularity works their honesty an also such things are being kept in

mind.

Quality Circle:

Quality circle is a group of workmen working voluntarily for in improvement in their

total quality of work. The basic objective is help working voluntarily for improvement in

their total quality of work. The basic objective is help workmen in developing themselves.

There are 36 quality circle in Aditya Birla INSULAROR Ltd.



Suggestion Scheme:

It is a process of inviting suggestion from employee to motivate employee by

involving in the organization to development and improvement of the company.

In Aditya Birla INSULATOR Ltd., employee suggestion are invited and invited and

then possible suggestions are put into the action. Practical suggestions are awarded.



WELFARE POLICY & ROLE OF HRD :

A unit of Aditya Birla INSULATOR Ltd. provides the following facilities.

Welfare Center :

The welfare center was established in 1993 for the benefit of workman and their

families. The facilities include games like volleyball, tennis, chess, reading room, carom and

library.

Quarters facility :

The Indian Rayon, a unit of ABI. gives quarter facilities to its employees, the staff as well as

the workers. Basically this quarter facility is given on the basis of the category of employee.

Recreational & Entertainment facility :

The company provides many types of sports facility to its workers. There are lawn tennis

courts, table tennis, cricket ground etc. The company also arranges Rayon Cup cricket

tournament every year between the very large companies in Saurashtra.

Independence and Republic Day celebration :

The company celebrates the independence and republic day every year. On this day

the program of the national flag hosting is followed by sweet distribution to all the employees

of the company.

Credit Co-operative society :

Members are given loan facility up to an amount of Rs.60000 at the nominal interest

rate. This is managed by Co-operative society.



School facility:

It has set up a school both English Medium as well as Hindi medium. English medium

is up to 12th standard having both Science and Commerce stream and affiliated with GSEB.

Whereas Hindi medium school has been set up five years back. It is the only Hindi medium

school in the entire district. It is upgraded by one standard every year.

Library facility :

Company is having its own library, which contains useful books related to all sectors

or the study and magazines of all kinds. It also provides Internet facility to its employee.

Birla Mandir :

Birla group is set up it for spiritual and religious activities. It is one of the popular

landmark and religious spot in Veraval.

Canteen facility :

This canteen facility runs on no profit no loss bases. It provides snacks, tea and coffee

at nominal rate to the employees.

Voluntary Retirement Scheme (VRS ):

This would be application to both staff and the worker of the company provided with

employee is above 40 years of age or have minimum of 10 years service.



Role of Human Resource Development:

The human resource development department of the Indian Rayon, a unit of Aditya

Birla Nuvo Ltd. undertakes training program in various sectors.

Development of effective communication

Relationship Management

Leadership Development

Managerial assessment of Proficiency

Managerial Effectiveness

Team Building

Time Management, etc.



MARKETING DEPARTMENT



INTRODUCTION:

Marketing is a process by which individuals and groups obtain what they need and

want by creating and exchanging products and value with others.

A market consists of all the potential customers sharing a particular need or want who

might be willing & able to engage in exchange to satisfy the need or want. The concept of

market brings us full circle to the concept of marketing. Marketing means working with the

markets to actualize potential exchanges for the purpose of exchanging human needs and

wants.

“A market may be considered as a convenient meeting place where buyers and

sellers gaiter to gather for exchange of goods and services.”

The unit of Aditya Birla Insularor Ltd. has a very efficient and excellent marketing

department, which tries to provide maximum satisfaction to the customers while having

reasonable, profits on the other hand.



PRODUCT RELATED INFORMATION:

Product Life Cycle: -

The life cycle of the product is similar to the life cycle of the human being. The

Product life cycle is an attempt to recognize distinct stage on the sales history of the

product.

A unit of Aditya Birla INSRULATION Ltd. is passing from the maturity stage

so this company can makes changes in products and its technology as adopting

horizontal as adopting horizontal spinning machine for same deniers. Development of

coning machine includes better designs and effort to enable up graduation in product

quality and quality control system.

As a human being each product or unit has its own life cycle, which starts with

its production and ends with its stoppage. Whatever may be the starting strategy that

will not be same as other strategy. The product has different marketing strategy;

wording to their capacity in the market within some period of time product will

change its price, packing, etc. because of the competition in market i.e. your strength

is your competitors weakness and your opportunity is your competitors threat.

Indian unit of Aditya Birla insulator Ltd., is passing from the maturity stage so

this company can makes changes in products and its technology as adopting horizontal

as adopting horizontal spinning machine for same deniers. Development of coning

machine includes better designs and effort to enable up graduation in product quality

and quality control system.



PRICING METHOD AND STRATEGY:

Pricing is the key factor, which remarkably contribute to the sales operations. Price

may be defined as, “ The value of product attributes expressed in monetary terms which

a consumer pay or is expected to pay in exchange and anticipation of expected offered

utility.” Price is the only element in the marketing-mix that generates revenue.

The company has to consider many factors in setting its pricing policy:

Pricing objectives

Determining demand

Estimating costs

Analyzing competitors prices and offers

Pricing methods

Selecting final price

In unit has not adopted any clear pricing policy but it pursues the mixture of following

pricing strategies.

Competition oriented pricing policy:

Under this policy, all manufacturers meet together at Mumbai and they fix maximum

price level by negotiating with each other. Sometimes the Co. also uses the prestige pricing

method because it believes that the product with higher quality can attract the customer with

higher price.

Demand oriented pricing policy:

Under this policy, the company uses method of pricing at market. This helps to avoid

the price competition and price war in the market.



Cost oriented pricing method:

Under this policy, the company uses the method of target pricing. It fixes a target

return of total cost. It uses break-even analysis for deciding cost plus pricing which helps in

determining the level of output.

PROMOTION MIX:

“Promotion consists of those activities that are designed to being a

company’s goods or services to the favorable attention of customer.”

Every company is inevitably cast into the role of communicator and

promoter.

Sales promotion consists of a decrease collection of incentives tools,

mostly short termed designed to stimulate quicker on greater purchase of

particular products or services by consumer or the trade sale promotion yield

faster & more measurable products or services by consumers or the trade sales

promotion yield faster sales.



FINANCE DEPARTMENT



INTRODUCTION:

FINANCIAL MANAGEMENT CAN BE DEFINED AS:

‘The management of the finance of a business/ organization in order to achieve

financial objectives.’

Taking a commercial business as the most common organizational structure, the key

objectives of financial management would be to:

Create wealth for the business

Generate cash

Provide an adequate return on investment bearing in mind the risks that the business is

taking and the resources invested.

There are three key elements to the process of financial management:

Financial Planning:

Management needs to ensure that funding is available at the right time to meet the

needs of business. In the short term, funding may be needed to invest in equipment and

stocks, pay employees and fund sales made on credit.

In the medium and long term, funding may be required for significant additions to the

productive capacity of the business or to make acquisitions.

Financial Control:

Financial control is a critically important activity to help the business ensure

that the business is meeting its objectives.



Profit and loss account (in crore)

2009-10 2008-09

Net Revenue 4,702.36 4,687.5

8

Other Operating Income 125.11 98.6

0

Net Income from Operations 4,827.47 4,786.1

8 Expenditure: Decrease / (Increase) in Stock in Trade 5.06

(21.67)

Consumption of Raw Materials 2,196.27 2,322.0

1

Purchase of Traded Goods 194.94 242.6

8

Employees Cost 347.73 294.4

1

Depreciation and Amortisation 180.10 165.9

6

Power & Fuel 431.57 537.3

8

Other Expenditure 888.19 857.7

0

Total Expenditure 4,243.85 4,398.4

8

Other Income 70.78 65.2

6

Earnings before interest and tax 654.40 452.9

6

Interest and Finance Expenses 334.10 290.6

5

Earnings before Tax 320.30 162.31

Tax expenses 41.15 60.02

Provision for tax for earlier years written back (net)

(4.25)

(35.15)

Net Profit / (Loss) 283.40 137.44

Paid Up Equity Share Capital (Face Value of Rs.10 each) 103.01

95.01

Basic Earnings Per Share (Rs) 28.81 14.46



ORGANIZATION STRUCTURE:

ADITYA BIRLA INSULATOR has adopted a clear and detail division for function. Vice

president is responsible for overall result of finance activities of department in the company.

The company is having LINE type of organization in the finance department.


Senior Vice President

Manager

Dy. Manager

Accounts Officer

Officer

Assistants

Chief Accounts

Officer

Share Accounts

Officer

Assistants

Dy. Manager

Accounts Officer

Assistance Accounts Officer

Assistants


FINANCE PLANNING:

Financial planning is one of the most important aspects of the finance managers’ job.

Financial management has to make plan for capital investment and also for working capital

for the ensuring year. In ABI the task of financial planning is divided into 3 parts:

TOP LEVEL

This level prepares planes pertaining to the long-term requirement of the form of capital

expenditure, permanent and short term needs, inflows and outflows.

MIDDLE LEVEL

This is constituted by the eventually routine finance plan. This level is generally concerned

with listing and calculation of outflow.

LOWER MIDDLE LEVEL

In this level generally concerned with the listing and calculation of outflows. In INDIAN

RAYON financing decisions are very crucial and Head Office at Mumbai plan for new

project of the company.



CAPITAL BUDGETING:

Capital Budgeting decision is a firm’s decision to invest its current funds most

effectively in long term activities in anticipation of an expected flow of ever of future

benefits over a series of years.

With reference to ADITYA BIRLA INSULATOR company has been make a capital

budgeting at every year by taking services of experts and financial department.

There are various methods of capital budgeting like:

Internal Rate of Return

Profitability

Pay Back Period method Accounting Rate of Return method

At present the main objectives of capital budgeting in ABI are mainly replacement and

modernization of machine and fixed assets and business expansion by adding new machinery

technology and fixed assets this type of decision is taken by main head office Mumbai and

experts of finance department.

Generally, company uses the techniques of Average Rate of Return for the purpose of capital

budgeting. In this method company fixes average rate of return required in advance.

The average rate of return is calculated as:

Average Annual Income

A.R.R =

Average Investment

Many times company also use the other techniques of capital budgeting. After calculating

which may select or not.

ADITYA BIRLA INSULATOR has huge investment so it would be a capitalized company.



MANAGEMENT OF FIXED ASSETS:

Fixed assets are those, which are fixed and listed by a business management of fixed assets is

very important task which management has to face because fixed assets have relatively

higher cost.

To manage the fixed assets is most important task facing management today because of

risk and investment factors. The fixed assets are that kind of assets in which of risk are

for long period of time.

Financial decision making:

A key financing decision is whether profits earned by the business

should be retained rather than distributed to shareholders via dividends. If

dividends are too high, the business may be starved of funding to reinvest in

growing revenues and profits further.



MANAGEMENT OF WORKING CAPITAL:

Working capital is that capital which is required maintaining the daily expenses of the

business management of working capital refers to the fine investment in current assets.

Current assets are assets, which are converted into cash with operating cycle. Current

assets include cash, short term, securities, debtor’s bills receivable and stock.

Management of working capital is an integral part of finance management and it has earning

on the objective of the objective of the owners wealth.

Working capital is essential to operate the fixed assets in the sales activities. However sales

do not converted into cash instaneously. Therefore a need of working capital arises.

There are 2 concepts – Gross working capital, Net working capital.

GROSS WORKING CAPITAL: -

Means total current assets while.

NET WORKING CAPITAL: -

Means between the current assets en– current liabilities difference.

Cash Work in progress

Semi finished goods

Debtor sales Finish goods



MANAGEMENT OF RECEIVABLES:

The management of receivables is basically concerned with retaining the old customer

and mining t5he new once by collecting a regulating the cost. Management of receivable also

known as trade receivable or customer or debtor receivable.

It means when firm make ordinary sales on credit and payment has not been received

yet, such management of receivable.

Indian rayon grants the credit term to its customer for 15 days. However in

exceptional cases, it is increased to certain extent. The purchasing sends bank drafts on

expiry of credit period.

The receivable arises out of three characteristics:-

It involves an element of risk, which should be carefully analyzed.

It is based on economic value.

It implies future management of receivable.

Management of receivable concerned with retaining the old customers and winning new by

controlling and regulating the costs Indian Rayon grants the credit from its customers for 15

days however in exceptional cases.

Debtors Turnover Ratio = Debtors

Average daily credit sales



FINANCIAL LEVERAGE:

Financial leverage is also called on trading on equity. A company can finance its

investment by verity of sources such as preference shares capital including reserves and

surplus.

Financial leverage is defined as the activity of firm used financial leverages to magnify

the effects of firms earning per shares. The financial leverage is controllable and also

completely avoidable leverage. The degree of fund collected by the firm from outside is

called financial m leverage.

INDIAN RAYON also makes the use of the debt but the following ratio will show the clean

picture of it.

Financial Leverage = EBIT

EBT



FINDING:

- Provides all the crucial information on Aditya Birla insulat or Limited required for business and competitor intelligence needs

- Contains a study of the major internal and external factors affecting Aditya Birla insulator Limited in the form of a SWOT analysis as well as a breakdown and examination of leading product revenue streams of Aditya Birla insulator Limited

-Data is supplemented with details on Aditya Birla insulator Limited history, key executives, business description, locations and subsidiaries as well as a list of products and services and the latest available statement from Aditya Birla insulator Limited

Reasons to Purchase

- Support sales activities by understanding your customers’ businesses better

- Qualify prospective partners and suppliers

- Keep fully up to date on your competitors’ business structure, strategy and prospects

- Obtain the most up to date company information available



BIBILOGRAPHYWeb site

- www.adityabirlainsulator.com.

- www.adityabirlawikipedia.com.

- www.adityabirla.com

Books- Human resource management (11 th edition)

GARY DESSLELBIJU VARKKEY

CONCLUSION:

As a student of MBA, this visit helps me to increase my knowledge of industrial situation. In

classroom, we only study the books but in the training one can know that how to apply these

theories in practical. So this visit helped me in gaining such knowledge of practical life.

The industrial visit helps in future. I have learnt many aspects like how to handle the

workforce, how to interact with workers and colleagues, how to plan about anything,

management of production procedure, etc.

During this visit, I have got full co-operation from the managers, officers and workers of the

Aditya Birla Insulator. And also they provide their valuable time as well as precious

suggestions about practical business.


http://www.adityabirla.com/

http://www.adityabirlawikipedia.com/

http://www.adityabirlainsulator.com/



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