8/7/2019 SANDIP BAISANE 8NBNS088 http://slidepdf.com/reader/full/sandip-baisane-8nbns088 1/12 A INTERIAM REPORT On ³A study on consumer buying behavior of customer belonging to different income group in big bazaar with special reference to Nasik´ Submitted To Submitted By Mr. Faisal Kadari Sandip Khandu Baisane 8NBNS088 ICFAI NATIONAL COLLEGE NASHIK
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To get an idea about the attitude of different incomegroup towards The purchasing pattern in Big Bazaar, Nasik.
To find out the consumer buying behavior of differentincome people in Big Bazaar with a sample of 120...
To get an information from customer about why they prefer Big Bazaar ,what change they think should bedone in Big Bazaar to satisfy their needs andrequirement, Whether the prices are reasonable ,cheapor costly, Are people attracted by the various offer¶sor not etc
According to Schiff man and Kanuk (2003),´The process of consumer decision ±making can be viewed as threedistinct but the interlocking stages: the process stage, and theoutput stage ´.The process stage of the model focuses on howconsumers make decisions. The psychological factors inherent
in each individual affect how the external inputs from the inputstage influence the consumer¶s recognition of a need pre-
purchase search for information and evaluation of alternative.The input stage influences the consumer¶s recognition of a
product need and consists of two major sources of information ±the external sociological influences on the consumer all
affects what consumer purchase.According to Bansal and Dhaka (2006) ,research studies
shows customer are more conscious about their personalappearance then men customer belonging to different incomegroup .This makes them the target customer of advertisers.
Primary data is collected directly from respondents using datacollection methods like Survey conducted with the help of structuredQuestionnaire as an instrument of research and getting feedback to
compare the consumer buying behavior of different income people in Nasik.
Personal interview of store manager, salesperson and customer.
Direct visit to Big Bazaar.
Secondary data:
Website: www.bigbazaar.com www.google.co.in.
Book of retail Management
Articles from Advertisement Express
Reference Book(Consumer Behavior Approaches and Applications)