2015 MEDIA KIT SAN DIEGO MAGAZIN E S an Diego Magazine is pleased to partner with San Diego Humane Society to publish San Diego Pets Magazine, a quarterly consumer magazine focused on all things pets. San Diego Magazine’s editorial team contributes compelling content on pet wellness, nutrition, activites around town, training and trends. Lifestyle content is balanced with stories that grab readers attention, showcasing the spirit and mission of San Diego Humane Society. Each issue includes spotlights on adoptable animals, volunteers, and new community initiatives. ® IN COLLABORATION WITH
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2 0 1 5 M E D I A K I T
SAN DIEGO
MAGAZINE
San Diego Magazine is pleased to partner with San Diego Humane Society
to publish San Diego Pets Magazine, a quarterly consumer magazine focused on all things pets. San Diego Magazine’s editorial team contributes compelling content on pet wellness, nutrition, activites around town, training and trends. Lifestyle content is balanced with stories that grab readers attention, showcasing the spirit and mission of San Diego Humane Society. Each issue includes spotlights on adoptable animals, volunteers, and new community initiatives.
®
IN COLLABORATION WITH
SPRING 2015 Traveling with Your Pet Pet Proofing Your Home
SUMMER 2015 Dog Parks and Beaches A Guide to Wellness
FALL 2015 Pet Care Through the Years Cats vs. Canines
WINTER 2016 Adoption A-Z Guide to Small Animal Care
®
PRODUCED BYPRESENTED BY
18YAPPIEST PLACES TO CHOW DOWN
+D I Y P E T T O Y S
H E A L I N G O N H O R S E B A C K
H U M A N E H E R O E S
GET FIT
Win
ter 2
015
Vol
.1 N
o.2
21 TIPS TO KEEP
YOU AND YOUR PUP
IN TIP-TOP SHAPE
C A N I N E C O C K TA I L H O U R S D O G - F R I E N D LY R E S TA U R A N T S TA I L - WA G G I N G T R E AT S
SAN DIEGO
MAGAZINE
P E T T I P S A N D
T R I C K S
2 0 1 5 M E D I A K I T
SAN DIEGO
MAGAZINE
Winter 2015 San Diego Pets Magazine 21
1 D I M I L L E ’ SCheck out Pups & Pints Sunday at this Italian eatery and enjoy a $5 pint and accompanying treat and water bowl for your furry friend. 3492 Adams Ave., Normal Heights
2 H E S S B R E W I N GThis hoppy hangout offers a bird’s-eye view of the brewing process and a communal, pet-friendly tasting room. 3812 Grim Ave., North Park
3 L E V E L 9Enjoy Petco Park views and fi re pit seating under the stars on the roof-top of Hotel Indigo. 509 Ninth Ave., East Village
4 M I S S I O N B R E W E RYLocated in the historical Wonder Bread Building, this sudsy spot is both kid- and dog-friendly. 1141 L St., East Village
5 PATIO ON GOLDFINCHAll animals are welcome on the open-air patio with its trademark living green wall. 4020 Goldfi nch St., Mission Hills6 PRINCESS PUB & GRILLE
You might feel as if your pup needs to be an English bulldog named Winston to belly up to this establish-ment, but dogs of all kinds are loved on the sidewalk patio. 1665 India St., Little Italy
7 S TAT I O N TAV E R NThis beer and burger joint welcomes toddling little ones and their puppy pals. 2204 Fern St., South Park
8 SUN DECK BAR & GRILL Take a stylish staycation at the pet-friendly Hotel del Coronado, where you and your pooch can enjoy a weekly sunset Yappy Hour. 1500 Orange Ave., Coronado
9 W I N E S T E A L SWine lovers and the dogs who love them are always welcome at the Hillcrest location. 1243 University Ave., Hillcrest
MORE TO SIPC A R R U T H C E L L A R SThis beach town boutique winery offers a sip-worthy hydration stop for you and Spot. 320 S. Cedros Ave., Solana BeachS H A D E S O C E A N F R O N T B I S T R O Grab a post-swim swig on this waterfront patio, which also hosts frequent adoption events. 5083 Santa Monica Ave. #1F, Ocean Beach
San Diegans are no strangers to a vibrant drinking scene.
Abundant rooftop bars and sidewalk patios offer plenty of options to sip a cocktail and socialize with friends—including those with four legs. From
breweries to wine bars to old-fashioned pubs, enjoy a beverage
with your best friend at one of these dog-friendly watering holes.
5 O’clock Canines
DOG-FRIENDLY DRINKING
1
2
3
9
8
4
6 Balboa P ark
Gaslanp
Coronado
South P ark
Barrio Logan
Normal Heights
North P ark
Cowles Mountain
Mission Valley
7
5
FOU
ND
CR
EAT
IVE
STU
DIO
, MA
RIS
A S
EG
UIN
B E A U T I F U L P E T
P R O D U C T S
H E A R T-WA R M I N G
A N I M A L S T O R I E S
6 San Diego Pets Magazine Winter 2015
L E T T E R S
SHARE YOUR STORY: If you have an adoption story you’d like to share, email us at
[email protected] with a photo of your pet for possible inclusion in a future issue.
OSCARAbandoned by his family,
Oscar, an 8-year-old beagle,
warmed the hearts of San
Diego Humane Society
Facebook fans, especially that
of his adopter Aaron, who can’t
believe his previous owner
gave him up.
“He’s perfect!
He has the
independent
beagle personality
that follows his
own intuition
and nose, but he
is still so well-
trained with all
his tricks... ”
CHARLIE AND EOWYN
Operation Chinchilla
The children absolutely love the chins. They
have been instrumental in teaching the boys
the importance of patience and empathy. Both
of them have done a great job embracing
each chin’s little improvements, and they’ve
all bonded closely. Above all, it has taught them how to give
unconditional love and to have the patience to wait for an animal to
trust a person on his own terms. —Christy
MOUSE AND WIFI“Celebrity Duos Cause Social
Media Stir” Fall 2014
The “twins,” as I have taken to calling them,
have been pure delights at my house. They
have acclimated to their new home, kitty
condo, and a floor full of toys with little trouble
or stress. Their older canine brother Jack is
getting quite used to having them around.
My favorite thing is to lay in bed at 6 a.m.
while Wifi rests upon my chest purring like a
madman, and Mouse slinks up from behind
my head and “massages” my shoulder as she
nestles in for morning cuddles. —Cheance
THEN AND NOW!
—Aaron
LOVE ONE
OF YOUR
OWN
HOW TO ADOPT
There are a lot of options to give a
home to homeless animals in our
community. The journey to adopt begins
with a single step: viewing available
pets either online or in person at your
local shelter. Adopt a shelter pet today!
GYPSY (ID# 147836)
25-year-old female Palamino
mix. San Diego Humane Society
off-site Campus. 619.299.7012,
sdhumane.org
PUMPKIN
9-year-old, 13-pound, female,
Turkish Van mix-Calico.
Rancho Coastal Humane Society.
760.753.6413, sdpets.org
DILLON Young sterilized
male Florida White.
San Diego House Rabbit Society.
858.565.2869, sandiegorabbits.org
Real Owners,
REAL PETS
A peek inside some adoption
success stories.
HERCULES (ID# 108886)
2-year-old neutered male
American pit bull terrier and
weimaraner mix.
San Diego Humane Society’s San
Diego Campus. 619.299.7012,
sdhumane.org
14 San Diego Pets Magazine Winter 2015
PAMPEREDGet the goods to spoil your furry friend.
41 WOOF ‘N HOOF
ORGANIC PET SHAMPOO $5, soapmuffi n.com
2 PETSAFE® BUILD A BONE $1.89/piece, Available at Muttique*
3 CLASSIC TIE CAT COLLAR $15, chariotsafi re.com
4 BUDDY BISCUITS $6.99-$7.99, Available at Muttique*
5 PETBOX (PREMIUM PLAN) $29.95/month, getpetbox.com
6 THE MINI CABINET BY MODERNIST CAT $449, modernistcat.com
7 TIN OF PREMIUM CATNIP approx. $12, tuxandtabby.com
8 DREAMDOGGY™ DAYDREAM ECO LOUNGER $129-$219, dreamdoggy.co
12
5
6
7
8
3
B U I L D Y O U R O W N !
*Located at San Diego Humane Society’s San Diego and Oceanside campuses.
Editorial Lineup
DEADLINESSPRING 2015Issues distributed: April 1, 2015Sales Close: February 23, 2015Materials due: February 24, 2015
SUMMER 2015Issues distributed: July 1, 2015Sales Close: May 22, 2015Materials due: May 26, 2015
FOR MORE INFORMATION Shauna Francisco: 619.744.0504 | [email protected]
EVERY ISSUE INCLUDES Heartwarming Adoption Stories Events Calendar Bark: Trends, News, DIY Toys Pampered Pet Products Service with a Smile Event and Party Pics San Diego Humane Society Community Initiatives Humane Heroes and Happenings
FALL 2015Issues distributed: Oct. 1, 2015Sales Close: Aug. 21, 2015Materials due: Aug. 25, 2015
WINTER 2016Issues distributed: Jan. 1, 2016Sales Close: Nov.10, 2016Materials due: Nov. 11, 2016
7%(Outside San Diego County)
CALIFORNIA: ALSO INCLUDES
7%
NORTH CENTRALLa Jolla, Pacific Beach,
Mission Valley, San Carlos, Scripps Ranch
11%
NORTH INLANDEscondido, Rancho Bernardo, Ramona,
Poway, Valley Center, Julian
42%
CENTRALMission Bay, Miramar,
Old Town, Mission Valley, Point Loma, Downtown,
National City
5%
SOUTHCoronado, Imperial Beach,
Bonita, Chula Vista, Otay Mesa
14%
EASTLa Mesa, Lakeside,
Alpine, Spring Valley, El Cajon, Jamul
14%
NORTH COASTALOceanside, Vista, Carlsbad, Rancho Santa Fe, Encinitas,
Solana Beach, Del Mar
75,500 COPIES PER ISSUE 25,500 when distributed with San Diego Magazine’s May Issue
10,000 to pet focused businesses and events 40,000 through San Diego Humane Society
San Diego Pets Magazine is distributed to affluent consumers through restaurants, retails stores, veterinary clinics, donors, members and volunteers. Distribution includes a mix of direct mail, events, and in-house distribution at the San Diego Humane Society.
Distribution
PAWSITIVE FEEDBACK“My husband and I have a dog walking/sitting service. On the first day that San Diego Pets came out we received a call from a potential client needing our services. We were pleasantly surprised and shocked at how quickly the responses started coming from this one ad. The ad paid for itself with the first 3 clients we heard from over a period of just 30 days. Thank you for presenting our business so tastefully.” —ROGER AND ALICE, LUV MY DOG WALKER
2 0 1 5 M E D I A K I T
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MAGAZINE
FOR MORE INFORMATION Shauna Francisco: 619.744.0504 | [email protected]
D I S T R I B U T I O N B Y L O C AT I O N
DEADLINESSPRING 2015Issues distributed: April 1, 2015Sales Close: February 23, 2015Materials due: February 24, 2015
SUMMER 2015Issues distributed: July 1, 2015Sales Close: May 22, 2015Materials due: May 26, 2015
FALL 2015Issues distributed: October 1, 2015Sales Close: August 21, 2015Materials due: August 25, 2015
PREMIUM POSITIONS 4X 2X 1X
Inside Front Cover $3,600 $3,800 $4,000Inside Front + page 1 spread $6,318 $6,669 $7,020Back Cover $4,500 $4,750 $5,000Rates are net.
AD SIZE 4X 2X 1X
Two-page spread $5,270 $5,760 $6,300Full-page $2,925 $3,200 $3,500Half-page $1,900 $2,080 $2,275Quarter-page $1,235 $1,350 $1,475One-sixth page $695 $850 $995
Rate Card2 0 1 5 M E D I A K I T
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FOR MORE INFORMATION Shauna Francisco: 619.744.0504 | [email protected]
E-NEWSLETTER AD RATES 1 Banner Ad
160x300 $300
Sponsored Content 40 words of copy, image, and link
$400
WEB AD RATES Homepage takeover
$500/wk
2 Leaderboard 728x90
$1000/Mo
3 Island 300x250
$800/mo
Sponsored blog post $250
1
2
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PAGE REQUIREMENTSNON-BLEED SPACE WIDTH X HEIGHT (IN.)Two-Page Spread 15.375 x 9.875 Full-Page 7.25 x 9.875Half Horizontal-Page 7.25 x 4.875Half Vertical-Page 3.5x9.875 Quarter-Page 3.5 x 4.875
BLEED SPACE WIDTH X HEIGHT (IN.)Two-Page Spread 16.75 x 11 Full-Page 8.187 x 10.75Half Horizontal-Page 8.187 x 5.25Half Vertical-Page 4.25x11Quarter-Page 4 x 5.375
DELIVERY
DISCLAIMER: San Diego Humane Society reserves the right to refuse any ads due to our exclusive partners or philosophies that do not align with our policies.
Page Requirements[A]
2/3 Page 1/2 Page Spread [A] 1/4 Page Horizontal[B] 1/2 Page Horizontal
[A] 1/3 Page Horizontal[B] 1/3 Page Vertical
[B]
[A]
[B]
1/2 Page Vertical
Spread Full Page
BORDERS SHOW BLEED ADS.
INSERTS A sample or prototype of insert must be submitted to publisher in advance of desired publication date.
2 0 1 5 M E D I A K I T
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FOR MORE INFORMATION Shauna Francisco: 619.744.0504 | [email protected]
Include InDesignCS5 or lower document, all support files, fonts, and a high resolution PDF file (PDF/x-1a: 2001, 300dpi, cmyk, include registration marks). Ads can be submitted on Macintosh compatible CD/DVD, e-mailed to: Gretchen Kamp, [email protected], or uploaded to our FTP site.
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