Salvador Dali

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RESEARCH DOCUMENT

SALVADOR DALI

ZAINAB RADHI 20900198

Dali Biography....................................................................................................................3Dali Personality.................................................................................................................. 3Surrealism.......................................................................................................................... 3Logo Design........................................................................................................................4Principles of Art and Design...............................................................................................5

The elements that Dali used in his artworks:.................................................................5

Dali Color scheme...............................................................................................................6

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Surrealism Today................................................................................................................7Bibliography....................................................................................................................... 8Pictures References............................................................................................................9

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Figure 1.........................................................................................................................4Figure 2.........................................................................................................................5Figure 3.........................................................................................................................6Figure 4.........................................................................................................................6Figure 5.........................................................................................................................7Figure 6.........................................................................................................................7Figure 7.........................................................................................................................8

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Dali Biography

Figure 1

Salvador Dali was born in 1904 in small town on Spain. He studied at the Fernando Academy of Fine Arts in Madrid. Dali turn out to be one of the legendary surrealist artists he’s well known for his melting watches painting. He was not restricted to one style or specific media. In 1942 Salvador Dali has authored a book about his life and titled it “The Secret Life of Salvador Dalí “. As well as that in 1947 Dali has opened his Theatre and Museum in Figueres, Spain. Dali’s health started to crash after the death of his wife Gala, after two years from her death Dali died in his hometown Figueres. (art experts) (Dalí, 1942) (phila museum, 2005)

Dali Personality

He’s creative, unpredictable and ostentatious character. All his artworks are unusual, original and genius. He likes golden and luxuries things. Dali is eccentric most of the times and he like the attention that he gets from the public but he animosities criticizers. (James, 2012)

Surrealism

Salvador Dali has adopted the Surrealism movement and he applied it on most of his artworks. Surrealism is an art and cultural movement that started in the 1920s. This movement includes different things like: music, art, literature, philosophy and films. Apollinaire said that surrealism is “truth beyond realism’’. Surrealism allowed Dali to draw his dreams and transfer them to different artworks on different media. According to Salvador Dali surrealism a representative language of the subconscious; it’s a worldwide language, that doesn’t required education, culture or intelligence. (Dagen, 2011)

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There are several surrealism art techniques. The famous methods are Collage, Cubomania, Decalcomania, Eclaboussure, Frottage, Fumage, and Grattage. (James, 2012)

Logo Design

Salvador Dali has participated in different kinds of media. Some of his artworks was ignored or misunderstood by the public because he’s premature.

Figure 2

Salvador Dali (Adal Mirza, 2014)

This is a picture for one of Salvador Dali signatures that shows his exceptional personality and his originality. (BV, 2010)

In 1969 Salvador Dali has designed a logo for Chupa Chups brand and this logo hasn’t changed from 46 years. The company didn’t change the logo because its looks modern, it’s up to date, it’s simple and it’s timeless. This logo has become recognizable as much as Salvador Dali famous painting the melting clocks. The logo shows his ability to design creative logos. (Etiziano.com, 2009) (BBC, 2010)

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Figure 3

Dali, Chupa Chups logo (DACS, London 2010)

This is the logo that Dali designed.

Figure 4

Dali, Chupa Chups logo (ENRIC BERNAT, 2013)

This is the current logo for the Chupa Chups brand.After 46 years, there is no difference between the first logo and the second logo. (BERNAT, 2013 )

Principles of Art and Design

Dali didn’t have a specific principle that he follows in his artworks. He relies on his own knowledge, what he sees on his dreams and his subconscious.

The elements that Dali used in his artworks:1. Space: The space between objects on his paintings is uneven. He arranges the

paintings elements in away that shows huge areas.

2. Texture: He doesn’t use thick application of paint. He applies the paint on fairly flat texture painting that shows uniform and smooth.

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3. Light: Dali implements the lights on special parts of the paintings to be more realistic. For example he made the ocean darker than the other elements.

4. Beside these three elements Dali implemented LINE, SIZE, TEXTURE, COLOUR, VALUE and DOMINANCE. (LOVETT, 2010) (college term papers, 2013)

Dali Color scheme

Dali didn’t restrict himself with specific colors like other painters.

Figure 5

These are the colors that he used in most of his artworks. (color academy, 2006)

Figure 6

This is one of the famous paintings for Salvador Dali and it shows the colors variety. (Johnson, 2012)

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Surrealism Today

The surrealism movement is still alive in different parts of the world. Salvador Dali has influenced many artists to express themselves on the way they want without any fear from rejection. The surrealism movement is growing towards politics. Surreal art has a unique style, unusual ideas & techniques.

Surrealism today provides more freedom to the artists than before. It conveys their emotions and thoughts through different media and platforms. Surrealism today is appreciated and it’s considered as of the most influenced art movements. The surreal artworks that have been ignored in the past it’s now valuable. As well as that they use these surreal objects on their daily life bases.

Figure 7

Faceless Composition (Lara Jade, 2011)

This is one example of the surrealism today.

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Bibliography

art experts. (n.d.). biography. Retrieved from Salvador Dali: http://www.salvadordali.com/biography/

BBC. (2010). Chupa Chups logo (1969). Retrieved from BBC: http://www.bbc.co.uk/bbcone/modernmasters/virtual-exhibition/dali/15-chupa-chups-logo.shtml

BERNAT, E. ( 2013 , 1 18). Chupa Chups logo evolution. Retrieved from logo design love: http://www.logodesignlove.com/chupa-chups-logo

BV, D. P. (2010). SALVADOR DALI . Retrieved from trademarkia: http://www.trademarkia.com/salvador-dali-85429119.html

college term papers. (2013). Seven Formal Elements Used by Dali. Retrieved from college term papers: http://www.collegetermpapers.com/viewpaper/1303597807.html

color academy. (2006). Artist's Palettes & Colour Mixing - Salvidor Dalí. Retrieved from color academy: http://www.coloracademy.co.uk/ColorAcademy%202006/palettesandmixing/modern/modernist/surrealist/dali.htm

Dagen, P. (2011, July 19). SURREALISM. Retrieved from theart story: http://www.theartstory.org/movement-surrealism.htm

Dalí, S. (1942). The Secret Life of Salvador Dalí . Retrieved from Good reads: http://www.goodreads.com/book/show/91724.The_Secret_Life_of_Salvador_Dal_

Etiziano.com. (2009). Salvador Dali And Logo Design. Retrieved from etiziano: http://www.etiziano.com/I_love_logo_design/salvador_dali_and_logo_design.html

James. (2012). Surrealism and How it is Used Today. Retrieved from stweb designer: http://www.1stwebdesigner.com/modern-surrealism-and-history/

Johnson, J. (2012, August 21). 10 Free Color Palettes From 10 Famous Paintings. Retrieved from design shack: http://designshack.net/articles/inspiration/10-free-color-palettes-from-10-famous-paintings/

LOVETT, J. (2010). DESIGN AND COLOUR. Retrieved from johnlovett: http://www.johnlovett.com/test.htm

phila museum. (2005, May 30). Salvador Dalí. Retrieved from phila museum: http://www.philamuseum.org/exhibitions/2005/83.html

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Pictures References

Adal Mirza, T. (2014). Ankit Sethi,. Retrieved from http://www.quora.com/Adal-Mirza

Dali Fundacio, T. (2010). DACS, London,. Retrieved from http://www.bbc.co.uk/bbcone/modernmasters/virtual-exhibition/dali/15-chupa-chups-logo.shtml

Dali Fundacio, T. (2013). ENRIC BERNAT,. Retrieved from http://www.logodesignlove.com/chupa-chups-logo

Faceless Composition, T.(2011) Lara Jade Retrieved from http://www.1stwebdesigner.com/modern-surrealism-and-history/

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