Salt Lake Downtown Alliance - Downtown Salt Lake City · •In the past six months the average individual has visited downtown Salt Lake 6 times for dining, over 4 times for shopping,

Salt LakeDowntown Alliance

June 2017

• Short telephone survey updating previous benchmark data around key topics• 609 respondents

• ±4% margin of error

• Trending is provided for all questions that were part of previous research

• Cross-tabs with demographics are provided on many of the questions, and additional tabs and analytics available upon request

• Open-ended question responses were categorized by researchers, and verbatim responses are available upon request

SURVEY DETAILS1

GENDER2

52%

48%51%

49%48%

52%50% 50%49%

51%

0%

10%

20%

30%

40%

50%

60%

Male Female

2017 2016 2015 2014 2013

AGE3

17%

12%

10%

8%

10%

17%

14% 14%14%

10%

13%

9%

10%

17%

14% 14%14%

13%

11%

10%

7%

17%

15%

13%

14%

13%

11%

8%

9%

19%

13%

14%

13%

12%

14%

8%

9%

17%

14% 14%

0%

5%

10%

15%

20%

18 to 24 25 to 29 30 to 34 35 to 39 40 to 44 45 to 54 55 to 64 65 or Older

2017 2016 2015 2014 2013

VISITS TO DOWNTOWN BY ACTIVITY• In the past six months the average individual has visited downtown Salt Lake

6 times for dining, over 4 times for shopping, over 3 times for entertainment, and once for religious activities. Also, the average employee has visited downtown Salt Lake over 15 times for work reasons in the past six months.

4

We saw a slight increase in the

average number of visits to downtown

Salt Lake for entertainment.

1.69

3.53

3.31

5.81

1.92

3.68

3.45

5.83

2.16

3.92

4.34

6.25

15.52

1.52

4.33

4.33

6.05

0.00 5.00 10.00 15.00 20.00

Employment Purposes

Religious Activities

Entertainment

Shopping

Dining

2017 2016 2015 2013

INTEREST IN ACTIVITIES DOWNTOWN

How interested are you in the following activities in downtown Salt Lake?

5

2.51

3.72

3.59

4.76

5.66

5.68

2.62

3.87

3.67

4.85

5.81

5.94

2.54

3.60

3.78

4.57

5.59

5.74

2.46

3.44

3.87

4.62

5.81

5.86

1.00 2.00 3.00 4.00 5.00 6.00 7.00 8.00 9.00 10.00

Living

Working(If Work Outside

Home)

Nighlife

Shopping

Events & Festivals

Dining

2017 2016 2015 2013

Not At All VeryInterested Interested

INTEREST IN ACTIVITIES DOWNTOWNAbove Average Interest in the Following Categories

(Above Average = 5-10 Rating)

6

34%

19%

72%

41%

54%

71%

37%

20%

69%

40%

51%

67%

41%

21%

72%

37%

55%

71%

38%

18%

71%

36%

55%

68%

0%

20%

40%

60%

80%

Working Living Dining Nightlife Shopping Events &Festivals

2017 2016 2015 2013

ARTISTIC CREATIVITY & CULTURE DOWNTOWN7

Overall, how would you rate the level of artistic creativity and culture in Downtown Salt Lake City?

5%

8%

9%

20%

24%

14%

12%

4%

3%

1%

2%

0% 5% 10% 15% 20% 25%

Don’t Know

10 = Excellent

9

8

7

6

5

4

3

2

1 = Very Poor

ARTISTIC CREATIVITY & CULTURE DOWNTOWN8

Why did you give artistic creativity and culture a rating of ______?

Other less frequently mentioned responses include Average for Artistic Creativity and Culture (3%), Appearance / Beauty of Downtown Salt Lake City (3%), Diversity (3%), Museums / Galleries (3%), There is a Lot of Art (3%), Music Opportunities and Venues (3%), Theaters and Stage Productions (3%), Personal Experience / Familiarity with Artistic Creativity & Culture (2%), Religious Activities and Culture (2%),

Buildings / Architecture (2%), Festivals and Fairs (1%), Lack of Diversity (1%), More Artistic Creativity / Culture in Other Areas (1%), Word of Mouth (1%), Miscellaneous Responses (5%), Don’t Know (3%), and Don’t Care / No Opinion (2%)

7%

4%

4%

4%

6%

6%

6%

6%

15%

0% 5% 10% 15% 20%

Unfamiliar with Artistic Creativity and Culture in DowntownSalt Lake City

Lacking Artistic Creativity and/or Culture, In General

Have Seen Growth / Improvement in Artistic Creativity andCulture

Positive Impression of Downtown Salt Lake City

Not as Much Artistic Creativity/Culture as Other Areas

Good and Bad Aspects of Artistic Creativity and Culture

Room for Improvement / More Creativity and Culture

Has Artistic Creativity and/or Culture, In General

Variety / Many Events, Entertainment, Opportunities

ENTERTAINMENT EVENTS DOWNTOWN

Which of the following best describes why you typically attend entertainment events downtown?

9

9%

5%

1%

1%

11%

30%

44%

10%

3%

0%

1%

14%

33%

39%

12%

6%

1%

1%

11%

32%

37%

0% 10% 20% 30% 40% 50%

I Do Not Attend Entertainment EventsDowntown

Some Other Reason (Specify)

To Go With Someone / Meet Someone

All Three Reasons Mentioned Above

Coming Downtown Makes the Event FeelMore Special

There are More / Other Things to Do While IAm Downtown, Like Shopping, Dining, etc.

Downtown Events are Usually Not AvailableElsewhere

2017 2016 2015

MOTIVATIONS TO VISIT DOWNTOWN

Other less frequently mentioned responses include Lots to Do / Options (3%), Change of Pace / Change of Scenery (3%), SpecialOccasions / Celebrations (3%), Socialize / Nightlife (3%), Sporting Events (3%), Fun (2%), I live Near SLC (2%), Medical Reasons

(1%), If I Need / Want To (1%), Museums / Sights / Attractions (1%), Out of Town Visitors (1%), Everything is Close By (1%), Miscellaneous Responses (4%), Don’t Know (1%).

10

13%

0%

1%

7%

6%

14%

9%

7%

15%

6%

5%

3%

7%

5%

10%

6%

8%

18%

5%

7%

2%

9%

6%

7%

6%

7%

20%

4%

5%

5%

6%

6%

7%

8%

8%

20%

0% 5% 10% 15% 20% 25%

Shopping

For Things that are Only in SLC

Appealing Culture / Atmosphere

Visit / Go With Friends and Family

Never Go Downtown / No Reason to GoDowntown

Church / Religious Events

Dining / Restaurants

Work

Arts and Entertainment (Theatre, Concerts,Festivals, Events)

2017 2016 2015 2013

PERCEPTION OF DOWNTOWN: IMPROVED

Other less frequently mentioned responses include Parking (3%), The People / Friendlier (2%), The Sights / Improved Appearance (1%), Politics (1%), Traffic (1%), Miscellaneous Responses (10%), and Don’t Know (1%).

11

What has had the biggest impact on your change in perception of downtown Salt Lake over the past 12 months? (Improved)

7%

46%

7%

0

0

5%

3%

6%

13%

6%

11%

8%

18%

14%

3%

17%

7%

8%

9%

18%

13%

5%

5%

6%

9%

10%

12%

17%

19%

0% 10% 20% 30% 40% 50%

Transportation Options

City Creek

Cleanliness

Renovations and Improvements

Eccles Theater

New Development

Better Businesses and Activities

More Aware and Familiar

2017 2016 2015 2013

PERCEPTION OF DOWNTOWN: GOTTEN WORSE 12

What has had the biggest impact on your change in perception of downtown Salt Lake over the past 12 months? (Gotten Worse)

Other less frequently mentioned responses include Problems with Parking (2%), Problems with People (2%), Transportation Options (2%), Miscellaneous Responses (13%), and Don’t Know (7%).

23%

9%

5%

10%

0%

8%

25%

6%

4%

13%

21%

4%

6%

6%

9%

50%

0% 10% 20% 30% 40% 50%

Politics

Problems with Crowds

Problems with Crime / Drugs

Traffic

Problems with Homeless /Panhandlers

2017 2016 2015 2013

“OWNERSHIP” OF DOWNTOWN

Do you agree or disagree with the statement:

13

“I feel a sense of ownership with downtown Salt Lake”?

2013 2014 2015 2016 2017

TOTAL DISAGREE 53% 47% 50% 52% 49%

Strongly Disagree 19% 11% 16% 21% 17%

Somewhat Disagree 34% 36% 34% 31% 32%

Somewhat Agree 26% 34% 31% 31% 30%

Strongly Agree 18% 18% 16% 16% 17%

TOTAL AGREE 44% 52% 47% 47% 47%

Don’t Know 2% 1% 4% 1% 4%

DOWNTOWN LIVING

Would you consider living downtown?

14

24%

75%

1%

21%

77%

2%

25%

73%

2%

21%

77%

2%

0%

20%

40%

60%

80%

Yes No I Already LiveDowntown

2017 2016 2015 2013

DOWNTOWN LIVING

Why would you consider living downtown?

Other less frequently mentioned responses include To Attend the U (2%), Have Family / Friends There (1%), Housing (1%), Beautiful Area (1%), Different Stage of Life (1%), and Miscellaneous Responses (14%)

15

11%

20%

9%

28%

2%

5%

3%

5%

9%

16%

36%

3%

16%

5%

3%

9%

16%

31%

3%

3%

3%

5%

13%

15%

38%

0% 10% 20% 30% 40%

Previously Lived in the Area

Entertainment, Events, andAttractions

Ability to Walk and AccessTransportation

Culture and Atmosphere

Love "City" Life, Like the Area

Work

Convenience, Close Proximity andAccess to Everything

2017 2016 2015 2013

DOWNTOWN LIVINGWhat would increase your interest or motivation to live downtown?

Other less frequently mentioned responses Different Stage of Life (2%), More Money / Higher Income (2%), Transportation Concerns (2%), Different Feel / Atmosphere (1%), Entertainment / Events (1%), Education Opportunities (1%), Better Parking (1%), Family / Friends Lived There (1%), More Family- or Kid- Friendly (1%), Place for my Animals (1%), Retirement / Old Age (1%), When Children Leave Home (1%),

Miscellaneous Responses (4%), and Don’t Know (6%).

16

38%

2%

4%

4%

4%

9%

11%

39%

1%

3%

6%

5%

7%

11%

34%

2%

6%

3%

3%

11%

13%

37%

5%

5%

5%

3%

6%

15%

36%

3%

3%

3%

5%

9%

18%

0% 10% 20% 30% 40%

Nothing, Happy Where I'm At

Better Housing

More Open Space, Yards, and Parks

If It Were Less Busy, Crowded, or Congested

Improved Safety, "Clean" Streets

Different Job, Employment Opportunities

Lower Cost of Living, Lower Cost of Housing

2017 2016 2015 2014 2013

DOWNTOWN SALT LAKE SHOPPING

Percentage of respondents who have visited various shopping destinations in the past month.

17

42%

33%

28%

20%

9%

42%

35% 34%

21%

13%

47%

36%

39%

23%

12%

0%

10%

20%

30%

40%

50%

City Creek Center Fashion Place The Gateway Trolley Square Station Park

2017 2016 2015

DOWNTOWN SALT LAKE SHOPPING18

Percentage Who Have Visited Various Shopping Destinations in the Past Month. Compared by Age

38

%

6%

38

%

24

%

54

%

32

%

14

%

27

%

21

%

47

%

37

%

8%

29

%

14

%

41

%

27

%

14

%

27

%

20

%

28

%

33

%

5%

26

%

24

%

44

%

31

%

5%

22

%

18

%

33

%

0%

10%

20%

30%

40%

50%

60%

Fashion Place Station Park The Gateway Trolley Square City Creek Center

18-24 25-34 35-44 45-54 55-64 65+

40% in 2016

35% in 2016

18% in 2016

46% in 2016

38% in 2016

40% in 2016

50% in 2016

44% in 2016

33% in 2016

CREATE A PERFECT DOWNTOWN

If you were to create a perfect downtown Salt Lake City, what attractions, stores, restaurants, events, or other aspects would you want?

Other less frequently mentioned responses Better Clubs and Bars (2%), Improved Parking (2%), Museums (2%), Theaters / Theater Events (2%), Improved Shopping (2%), More Affordable Shopping/Activities (1%), Safer/Cleaned Up Areas (1%), Specific Types of Stores (1%), Increased Culture

/ Cultural Events (1%), Theme Park (1%), More Entertainment (1%), Movie Theaters (1%), Extended Hours of Operation (1%), Improve the Gateway & Surrounding Areas (1%), Specific Restaurants (1%), Miscellaneous Responses (5%), Don’t Care / No Opinion (2%), Refused (1%).

19

26%

20%

1%

1%

3%

3%

2%

3%

3%

24%

23%

0%

1%

2%

3%

4%

6%

4%

22%

25%

2%

2%

2%

2%

2%

3%

5%

5%

0% 5% 10% 15% 20% 25% 30%

Don't Know

Nothing/It's Good How It Is

Outdoor Activities and Shops

Improved Transportation / Ease of…

Arts Events and Activities

Sports Events and Activities

Parks, Green, Open Space

Family- or Kid-Friendly Things

Improved Dining

Music Events and Activities

2017 2016 2015

INCOME20

8%

11%

17%

32%

23%

10%

10%

18%

15%

25%

21%

11%

11%

16%

18%

25%

20%

10%

15%

13%

17%

27%

16%

13%

0% 5% 10% 15% 20% 25% 30% 35%

$150,000 or More

$100,000 to $149,999

$75,000 to $99,999

$50,000 to $74,999

$25,000 to $49,999

Under $25,000

2017 2016 2015 2013

LEVEL OF EDUCATION21

11%

43%

30%

15%

2%

13%

43%

26%

16%

1%

16%

36%

33%

15%

1%

11%

41%

33%

14%

1%

0% 10% 20% 30% 40% 50%

Post-graduate / Professional

College Graduate

Some College

High School Graduate

Some High School

2017 2016 2015 2013

INDIVIDUALS IN HOUSEHOLD22

INDIVIDUALS UNDER 18 IN HOUSEHOLD23

49%51%50% 50%

52%

48%51%

49%

0%

10%

20%

30%

40%

50%

60%

Yes No

2013 2015 2016 2017