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Salt Lake Downtown Alliance June 2018
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Salt Lake Downtown Alliance - Downtown Salt Lake City€¦ · Salt Lake nearly 8 times for dining, nearly 5 times for shopping, over 4 times for entertainment, and twice for religious

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Page 1: Salt Lake Downtown Alliance - Downtown Salt Lake City€¦ · Salt Lake nearly 8 times for dining, nearly 5 times for shopping, over 4 times for entertainment, and twice for religious

Salt Lake Downtown AllianceJune 2018

Page 2: Salt Lake Downtown Alliance - Downtown Salt Lake City€¦ · Salt Lake nearly 8 times for dining, nearly 5 times for shopping, over 4 times for entertainment, and twice for religious

• Short telephone survey updating previous benchmark data around key topics • 609 respondents • ±4% margin of error • Trending is provided for all questions that were part of

previous research • Cross-tabs with demographics are provided on many of

the questions, and additional tabs and analytics available upon request • Open-ended question responses were categorized by

researchers, and verbatim responses are available upon request

SURVEY DETAILS2

Page 3: Salt Lake Downtown Alliance - Downtown Salt Lake City€¦ · Salt Lake nearly 8 times for dining, nearly 5 times for shopping, over 4 times for entertainment, and twice for religious

GENDER3

0%

60%

Male Female

0.50.50.52

0.48 0.490.51

0.480.52

0.490.51

2018 2017 2016 2015 2014

Page 4: Salt Lake Downtown Alliance - Downtown Salt Lake City€¦ · Salt Lake nearly 8 times for dining, nearly 5 times for shopping, over 4 times for entertainment, and twice for religious

AGE4

0%

20%

18 to 24 25 to 29 30 to 34 35 to 39 40 to 44 45 to 54 55 to 64 65 or Older

0.14

0.13

0.19

0.09

0.08

0.11

0.13

0.14

0.13

0.15

0.17

0.07

0.1

0.11

0.13

0.14 0.140.14

0.17

0.1

0.09

0.13

0.1

0.14 0.140.14

0.17

0.1

0.08

0.1

0.12

0.17

0.130.13

0.16

0.09

0.08

0.12

0.13

0.15

2018 2017 2016 2015 2014

Page 5: Salt Lake Downtown Alliance - Downtown Salt Lake City€¦ · Salt Lake nearly 8 times for dining, nearly 5 times for shopping, over 4 times for entertainment, and twice for religious

WORK STATUS5

0%

60%

Work Outside Home Full Time Do Not Work Outside Home

0.14

0.22

0.16

0.48

0.15

0.21

0.15

0.49

0.14

0.19

0.15

0.53

0.2

0.16

0.11

0.53

2018 2017 2016 2015

Page 6: Salt Lake Downtown Alliance - Downtown Salt Lake City€¦ · Salt Lake nearly 8 times for dining, nearly 5 times for shopping, over 4 times for entertainment, and twice for religious

Employment Purposes

Religious Activities

Entertainment

Shopping

Dining

0.00 5.00 10.00 15.00 20.00

7.93

4.91

4.55

2.11

17.62

6.05

4.33

4.33

1.52

15.52

6.25

4.34

3.92

2.16

5.83

3.45

3.68

1.92

2015 2016 2017 2018

VISITS TO DOWNTOWN BY ACTIVITY• In the past six months the average individual has visited downtown

Salt Lake nearly 8 times for dining, nearly 5 times for shopping, over 4 times for entertainment, and twice for religious activities. Also, the average employee has visited downtown Salt Lake over 17 times for work reasons in the past six months.

6

We saw a significant increase in the

average number of visits to downtown

Salt Lake for dining.

Page 7: Salt Lake Downtown Alliance - Downtown Salt Lake City€¦ · Salt Lake nearly 8 times for dining, nearly 5 times for shopping, over 4 times for entertainment, and twice for religious

VISITS TO DOWNTOWN BY ACTIVITY• The chart below represents the percentage of respondents who have

visited Downtown at least one time in the past six months for each activity.

7

0%

80%

Dining Shopping Entertainment Religious Activities Employment Purposes

0.44

0.62

0.55

0.66

0.4

0.62

0.52

0.64

0.320.33

0.6

0.5

0.64

0.340.36

0.64

0.55

0.65

2018 2017 2016 2015

Page 8: Salt Lake Downtown Alliance - Downtown Salt Lake City€¦ · Salt Lake nearly 8 times for dining, nearly 5 times for shopping, over 4 times for entertainment, and twice for religious

VISITS TO DOWNTOWN BY ACTIVITY% Who Have Visited at Least Once in the Past 6 Months: Compared by County

8

0%

20%

40%

60%

80%

100%

Dining Shopping Entertainment Religious Activities Employment

21%

29%

46%45%46% 46%

25%

66%

59%

72%

35%

48%

57%

49%

61%

38%

32%

73%

57%

75%

33%

51%

77%

72%72%

Davis Salt Lake Utah Weber Other

56% in 2017

44% in 2017

57% in 2017

42% in 2017

63% in 2017

54% in 2017

39% in 2017 21% in 2017

Page 9: Salt Lake Downtown Alliance - Downtown Salt Lake City€¦ · Salt Lake nearly 8 times for dining, nearly 5 times for shopping, over 4 times for entertainment, and twice for religious

VISITS TO DOWNTOWN BY ACTIVITY% Who Have Visited at Least Once in the Past 6 Months: Compared by Income

9

0%

20%

40%

60%

80%

100%

Dining Shopping Entertainment Religious Activities Employment

46%

38%

73%

57%

73%

29%33%

67%

57%62%

27%

37%

64%

57%

70%

30%33%

55%

49%

58%

Under $50K $50K-$74K $75K-$99K $100K+

46% in 2017

55% in 2017

36% in 2017

42% in 2017

Page 10: Salt Lake Downtown Alliance - Downtown Salt Lake City€¦ · Salt Lake nearly 8 times for dining, nearly 5 times for shopping, over 4 times for entertainment, and twice for religious

VISITS TO DOWNTOWN BY ACTIVITY10

% Who Have Visited at Least Once in the Past 6 Months: Compared by AgeDining in Downtown Salt Lake

0%

20%

40%

60%

80%

100%

18-24 25-34 35-44 45-54 55-64 65+

0.390.52

0.640.760.770.72

Shopping in Downtown Salt Lake

0%

20%

40%

60%

80%

100%

18-24 25-34 35-44 45-54 55-64 65+

0.380.390.53

0.610.630.66

Entertainment in Downtown Salt Lake

0%

20%

40%

60%

80%

100%

18-24 25-34 35-44 45-54 55-64 65+

0.40.42

0.710.79

0.70.7

Religious Activities in Downtown Salt Lake

0%

20%

40%

60%

80%

100%

18-24 25-34 35-44 45-54 55-64 65+

0.350.340.410.350.370.33

Employment Purposes in Downtown Salt Lake

0%

20%

40%

60%

80%

100%

18-24 25-34 35-44 45-54 55-64 65+

0.220.24

0.410.340.39

0.28

83% in 2017

66% in 2017 65% in 2017

49% in 2017

52% in 2017 43% in 2017

61% in 201760% in 2017

Page 11: Salt Lake Downtown Alliance - Downtown Salt Lake City€¦ · Salt Lake nearly 8 times for dining, nearly 5 times for shopping, over 4 times for entertainment, and twice for religious

INTEREST IN ACTIVITIES DOWNTOWNHow interested are you in the following activities in downtown Salt

Lake?

11

Living

Working (If Work Outside Home)

Nighlife

Shopping

Events & Festivals

Dining

1.00 2.00 3.00 4.00 5.00 6.00 7.00 8.00 9.00 10.00

5.79

5.71

4.65

3.74

3.74

2.58

5.86

5.81

4.62

3.87

3.44

2.46

5.74

5.59

4.57

3.78

3.6

2.54

5.94

5.81

4.85

3.67

3.87

2.62

2015 2016 2017 2018 Not At All Very Interested Interested

Page 12: Salt Lake Downtown Alliance - Downtown Salt Lake City€¦ · Salt Lake nearly 8 times for dining, nearly 5 times for shopping, over 4 times for entertainment, and twice for religious

INTEREST IN ACTIVITIES DOWNTOWNAbove Average Interest in the Following Categories

(Above Average = 5-10 Rating)

12

0%

80%

Working Living Dining Nightlife Shopping Events & Festivals

0.71

0.5532

0.3677

0.72

0.21

0.41

67%

51%

40%

69%

20%

37%

0.71

0.54

0.41

0.72

0.19

0.34

0.67

0.54

0.4

0.71

0.21

0.41

2018 2017 2016 2015

Page 13: Salt Lake Downtown Alliance - Downtown Salt Lake City€¦ · Salt Lake nearly 8 times for dining, nearly 5 times for shopping, over 4 times for entertainment, and twice for religious

ARTISTIC CREATIVITY & CULTURE DOWNTOWN13

When compared to a year ago, would you say there is more, less, or about the same amount of artistic creativity and culture in Downtown

Salt Lake City?

0%

50%

Less About the Same More Don’t Know

0.15

0.38

0.44

0.03

Page 14: Salt Lake Downtown Alliance - Downtown Salt Lake City€¦ · Salt Lake nearly 8 times for dining, nearly 5 times for shopping, over 4 times for entertainment, and twice for religious

ARTISTIC CREATIVITY & CULTURE DOWNTOWN14

Overall, how would you rate the level of artistic creativity and culture in Downtown Salt Lake City?

Don’t Know

10 = Excellent

9

8

7

6

5

4

3

2

1 = Very Poor

0% 30%

0.02

0.01

0.02

0.03

0.13

0.1

0.26

0.24

0.06

0.05

0.07

0.02

0.01

0.03

0.04

0.12

0.14

0.24

0.2

0.09

0.08

0.05

2017 2018

Page 15: Salt Lake Downtown Alliance - Downtown Salt Lake City€¦ · Salt Lake nearly 8 times for dining, nearly 5 times for shopping, over 4 times for entertainment, and twice for religious

ARTISTIC CREATIVITY & CULTURE DOWNTOWN15

Why did you give artistic creativity and culture a rating of ______?

Other less frequently mentioned responses include Good and Bad Aspects of Artistic Creativity and Culture (3%), Positive Impression of Downtown SLC (3%), Diversity (3%), Theaters and Stage Productions (3%), Music Opportunities and Venues (2%),

Average for Artistic Creativity and Culture (2%), Festivals and Fairs (2%), More Artistic Creativity / Culture than Other Areas (2%), Word of Mouth / Know Someone who Enjoys Arts and Culture Downtown (2%), There is a Lot of Art (2%), Lack of Diversity (2%),

Museums / Galleries (2%), Appearance / Beauty of Downtown SLC (1%), Personal Experience / Familiarity with Artistic Creativity and Culture (1%), Buildings / Architecture (1%), Religious Activities / Culture (1%), Miscellaneous Responses (5%), Don’t Know (4%),

and Don’t Care / No Opinion (1%).

Unfamiliar with Artistic Creativity and Culture in Downtown Salt Lake City

Lacking Artistic Creativity and/or Culture, In General

Room for Improvement / More Creativity and Culture

Have Seen Growth / Improvement in Artistic Creativity and Culture

Not as Much Artistic Creativity/Culture as Other Areas

Has Artistic Creativity and/or Culture, In General

Variety / Many Events, Entertainment, Opportunities

0% 20%

0.12

0.09

0.08

0.07

0.07

0.07

0.07

0.15

0.06

0.06

0.04

0.06

0.04

0.07

2017 2018

Page 16: Salt Lake Downtown Alliance - Downtown Salt Lake City€¦ · Salt Lake nearly 8 times for dining, nearly 5 times for shopping, over 4 times for entertainment, and twice for religious

ENTERTAINMENT EVENTS DOWNTOWNAside from shopping and dining, what entertainment events do you

typically attend downtown?

Other less frequently mentioned responses include Farmers Market (1%), Clubs or Bars (1%), Big Events such as at the Arenas (1%), Conventions, Conferences, Seminars (1%), Parades (1%), Work (1%), and Miscellaneous Responses

(4%).

16

None, Do Not Go Downtown

Holiday Events

Museums

Movies

Festivals and Fairs

Religious Events and Activities

Theater

Sporting Events

Music and Concerts

0% 30%

0.22

0.2

0.11

0.08

0.06

0.03

0.02

0.02

0.15

0.26

0.17

0.09

0.08

0.05

0.03

0.03

0.01

0.13

0.2

0.16

0.07

0.1

0.04

0.06

0.02

0.02

0.16

0.2

0.14

0.09

0.09

0.04

0.08

0.02

0.02

0.16

2015201620172018

Page 17: Salt Lake Downtown Alliance - Downtown Salt Lake City€¦ · Salt Lake nearly 8 times for dining, nearly 5 times for shopping, over 4 times for entertainment, and twice for religious

Percentage of respondents who attended various cultural events in the last year.

ENTERTAINMENT EVENTS DOWNTOWN17

An Opera

A Rose Wagner Performances

Ballet West

The Twilight Concert Series

A Symphony

Arts Fest

Mormon Tabernacle Choir

An Eccles Theater Shows

0% 35%

0.29

0.27

0.27

0.21

0.2

0.12

0.09

0.06

0.25

0.29

0.25

0.21

0.2

0.11

0.1

0.07

2017 2018

Page 18: Salt Lake Downtown Alliance - Downtown Salt Lake City€¦ · Salt Lake nearly 8 times for dining, nearly 5 times for shopping, over 4 times for entertainment, and twice for religious

ENTERTAINMENT EVENTS DOWNTOWN18

Which of the following Eccles Theater shows did you attend?

Dance

Comedy

Music

Broadway Production

0% 75%

0.7

0.48

0.29

0.26

0.68

0.51

0.31

0.23

2017 2018

Page 19: Salt Lake Downtown Alliance - Downtown Salt Lake City€¦ · Salt Lake nearly 8 times for dining, nearly 5 times for shopping, over 4 times for entertainment, and twice for religious

ENTERTAINMENT EVENTS DOWNTOWN19

Which of the following types of Rose Wagner performances did you attend?

Comedy

Dance

Music

Theater Production

0% 65%

0.6

0.42

0.39

0.18

0.38

0.41

0.41

0.14

2017 2018

Page 20: Salt Lake Downtown Alliance - Downtown Salt Lake City€¦ · Salt Lake nearly 8 times for dining, nearly 5 times for shopping, over 4 times for entertainment, and twice for religious

ENTERTAINMENT EVENTS DOWNTOWNWhich of the following best describes why you typically attend

entertainment events downtown?

20

I Do Not Attend Entertainment Events Downtown

Some Other Reason (Specify)

All Three Reasons Mentioned Above

To Go With Someone / Meet Someone

Coming Downtown Makes the Event Feel More Special

There are More / Other Things to Do While I Am Downtown, Like Shopping, Dining, etc.

Downtown Events are Usually Not Available Elsewhere

0% 50%

0.4

0.29

0.1

0.02

0.01

0.05

0.13

0.37

0.32

0.11

0.01

0.01

0.06

0.12

0.39

0.33

0.14

0

0.01

0.03

0.1

0.44

0.3

0.11

0.01

0.01

0.05

0.09

2015201620172018

Page 21: Salt Lake Downtown Alliance - Downtown Salt Lake City€¦ · Salt Lake nearly 8 times for dining, nearly 5 times for shopping, over 4 times for entertainment, and twice for religious

MOTIVATIONS TO VISIT DOWNTOWN

Other less frequently mentioned responses include Shopping (4%), Change of Pace / Scenery (4%), Sporting Events (4%), Appealing Culture / Atmosphere (3%), Special Occasions / Celebrations (2%), If I Need / Want To (2%), I Live Near / In SLC (2%), Fun (2%), Socialize / Nightlife (1%), Medical Reasons (1%), Museums / Sights / Attractions (1%),

Out of Town Visitors (1%), Everything is Close By (1%), Miscellaneous Responses (5%), and Don’t Know (1%).

21

Lots to Do / Options

Dining / Restaurants

For Things that are Only in SLC

Never Go Downtown / No Reason to Go Downtown

Visit / Go With Friends and Family

Work

Church / Religious Events

Arts and Entertainment (Theatre, Concerts, Festivals, Events)

0% 25%

0.2

0.09

0.08

0.07

0.07

0.06

0.05

0.05

0.2

0.07

0.08

0.06

0.06

0.05

0.08

0.03

0.2

0.07

0.07

0.09

0.06

0.07

0.06

0.04

0.18

0.1

0.08

0.07

0.05

0.05

0.06

0.04

2015201620172018

Page 22: Salt Lake Downtown Alliance - Downtown Salt Lake City€¦ · Salt Lake nearly 8 times for dining, nearly 5 times for shopping, over 4 times for entertainment, and twice for religious

DETERRENTS AGAINST VISITING DOWNTOWN

Other less frequently mentioned responses include Too Busy (1%), Don’t Like It (1%), Age (1%), Concerns Regarding my Children (1%), Hassle (1%), Have What I Need Closer to Home (1%), Health Reasons (1%), Religious Influence (1%),

None / Nothing (5%), Miscellaneous Responses (4%), and Don’t Know (1%).

22

Crime

No Reason to Go / Nothing Interesting

Cost

Time / Making Time

Homeless / Panhandlers

Transportation Difficulties

Crowds / People

Distance

Parking

Traffic

0% 30%

0.28

0.19

0.11

0.07

0.05

0.04

0.03

0.03

0.02

0.02

0.28

0.19

0.11

0.07

0.05

0.04

0.03

0.03

0.02

0.02

0.28

0.17

0.2

0.08

0.01

0.03

0.01

0.01

0.02

0.02

0.21

0.2

0.19

0.1

0.02

0.02

0.02

0.02

0.03

0

2015201620172018

Page 23: Salt Lake Downtown Alliance - Downtown Salt Lake City€¦ · Salt Lake nearly 8 times for dining, nearly 5 times for shopping, over 4 times for entertainment, and twice for religious

PERCEPTION OF DOWNTOWN Over the past 12 months, would you say your perception of

downtown Salt Lake has improved, stayed the same, or gotten worse?

23

0%

70%

Improved Stayed the Same Gotten Worse

0.07

0.62

0.31

0.08

0.62

0.3

0.09

0.64

0.27

0.08

0.61

0.31

2018 2017 2016 2015

Page 24: Salt Lake Downtown Alliance - Downtown Salt Lake City€¦ · Salt Lake nearly 8 times for dining, nearly 5 times for shopping, over 4 times for entertainment, and twice for religious

PERCEPTION OF DOWNTOWN: IMPROVED

Other less frequently mentioned responses include City Creek Center (3%), The People / Friendlier (2%), Traffic (2%), Parking (1%), The Sights / Improved Appearance (1%), None / Nothing (3%), Miscellaneous Responses (11%), and Don’t

Know (4%).

24

What has had the biggest impact on your change in perception of downtown Salt Lake over the past 12 months? (Improved)

Eccles Theater

Transportation Options

Renovations and Improvements

New Development

Cleanliness

Improvements with Homelessness

Better Businesses and Activities

More Aware and Familiar

0% 20%

0.16

0.14

0.11

0.09

0.09

0.06

0.05

0.04

0.19

0.17

0

0.06

0.12

0.09

0.05

0.1

0.13

0.18

0

0.07

0.09

0.08

0.03

0

0.14

0.18

0

0.06

0.08

0.11

0.06

0

2015 2016 2017 2018

Page 25: Salt Lake Downtown Alliance - Downtown Salt Lake City€¦ · Salt Lake nearly 8 times for dining, nearly 5 times for shopping, over 4 times for entertainment, and twice for religious

PERCEPTION OF DOWNTOWN: GOTTEN WORSE 25

What has had the biggest impact on your change in perception of downtown Salt Lake over the past 12 months? (Gotten Worse)

Other less frequently mentioned responses include Miscellaneous Responses (21%), and Don’t Know (3%).

Problems with the People

Problems with Parking

Problems with Construction

Politics / Mayor

Problems with Crime / Drugs

Problems with Crowds

Problems with Homeless / Panhandlers

0% 55%

0.31

0.15

0.13

0.06

0.06

0.04

0.02

0.5

0.06

0.06

0.04

0

0.02

0.02

0.21

0.06

0.04

0.25

0.02

0.06

0

0.08

0.05

0.1

0

0.08

0.23

0.05

2015 2016 2017 2018

Page 26: Salt Lake Downtown Alliance - Downtown Salt Lake City€¦ · Salt Lake nearly 8 times for dining, nearly 5 times for shopping, over 4 times for entertainment, and twice for religious

DOWNTOWN SALT LAKE IMPROVEMENTS

Name one change, improvement, or addition to downtown Salt Lake that would make you want to come downtown more often.

Other less frequently mentioned responses include Entertainment Improvements (3%), Affordability (2%), More / Specific Dining Options (2%), Fewer People (2%), Shopping-related Improvements (2%), Safety (1%), Better Information / Communication / Advertising (1%), Improved Road Conditions (1%), Too Far Away (1%), Change Laws (1%), City Creek (1%), Easier Access (1%),

Nothing / Can’t Think of Anything (18%), Miscellaneous Responses (8%), and Don’t Know (12%).

26

Reduction in Traffic

More Attractions / Events / Sports

Improved Public Transportation

Improve Homeless Situation

Improved Parking

0% 27%

0.17

0.07

0.07

0.07

0.05

0.2

0.08

0.07

0.07

0.05

0.19

0.04

0.07

0.05

0.04

0.25

0.03

0.05

0.05

0.04

2015 2016 2017 2018

Page 27: Salt Lake Downtown Alliance - Downtown Salt Lake City€¦ · Salt Lake nearly 8 times for dining, nearly 5 times for shopping, over 4 times for entertainment, and twice for religious

“OWNERSHIP” OF DOWNTOWN

Do you agree or disagree with the statement:

27

“I feel a sense of ownership with downtown Salt Lake”?

  2014 2015 2016 2017 2018

TOTAL DISAGREE 47% 50% 52% 49% 53%

Strongly Disagree 11% 16% 21% 17% 21%

Somewhat Disagree 36% 34% 31% 32% 32%

Somewhat Agree 34% 31% 31% 30% 32%

Strongly Agree 18% 16% 16% 17% 14%

TOTAL AGREE 52% 47% 47% 47% 46%

Don’t Know 1% 4% 1% 4% 1%

Page 28: Salt Lake Downtown Alliance - Downtown Salt Lake City€¦ · Salt Lake nearly 8 times for dining, nearly 5 times for shopping, over 4 times for entertainment, and twice for religious

INFORMATION ABOUT DOWNTOWN EVENTS28

How do you get your information about downtown entertainment, arts and cultural experiences, or other downtown events? *

* Aided Response Set

Downtown Alliance Website

Newspaper

Email

Television

Outdoor Signs

Radio

Social Media

Internet (Non-Social Media)

Word of Mouth

0% 90%

0.86

0.68

0.67

0.61

0.51

0.4

0.28

0.22

0.05

0.82

0.57

0.64

0.6

0.54

0.43

0.31

0.23

0.07

2017 2018

Page 29: Salt Lake Downtown Alliance - Downtown Salt Lake City€¦ · Salt Lake nearly 8 times for dining, nearly 5 times for shopping, over 4 times for entertainment, and twice for religious

DOWNTOWN LIVINGWould you consider living downtown?

29

0%

80%

Yes No I Already Live Downtown

0.02

0.73

0.25

0.02

0.77

0.21

0.01

0.75

0.24

0.02

0.75

0.24

2018 2017 2016 2015

Page 30: Salt Lake Downtown Alliance - Downtown Salt Lake City€¦ · Salt Lake nearly 8 times for dining, nearly 5 times for shopping, over 4 times for entertainment, and twice for religious

DOWNTOWN LIVING% Who Would Consider Living Downtown?

30

by Age

0%

50%

18-24 25-34 35-44 45-54 55-64 65+

0.09

0.180.24

0.20.26

0.42

by County

0%

50%

Davis Salt Lake Utah Weber Other

0.180.250.250.27

0.16

by Children in Home

0%

50%

Children in Home NO Children in Home

0.260.21

16% in 2017

16% in 2017

Page 31: Salt Lake Downtown Alliance - Downtown Salt Lake City€¦ · Salt Lake nearly 8 times for dining, nearly 5 times for shopping, over 4 times for entertainment, and twice for religious

DOWNTOWN LIVINGWhy would you consider living downtown?

Other less frequently mentioned responses include Having Family / Friends There (4%), Housing (2%), To Attend the U (2%), Already Live Near There (1%), Different Stage of Life (1%), Previously Lived in Area (1%), Miscellaneous Responses

(9%), and Don’t Know (1%).

31

Ability to Walk and Access Transportation

Entertainment, Events, and Attractions

Culture and Atmosphere

Work

Love "City" Life, Like the Area

Convenience, Close Proximity and Access to Everything

0% 42%

0.28

0.13

0.13

0.09

0.08

0.06

0.38

0.13

0.15

0.05

0.03

0.03

0.31

0.09

0.16

0.03

0.16

0.05

0.36

0.09

0.16

0.05

0.05

0.03

2015 2016 2017 2018

Page 32: Salt Lake Downtown Alliance - Downtown Salt Lake City€¦ · Salt Lake nearly 8 times for dining, nearly 5 times for shopping, over 4 times for entertainment, and twice for religious

DOWNTOWN LIVINGWhat would increase your interest or motivation to live downtown?

Other less frequently mentioned responses include More Money / Higher Income (1%), Entertainment and Events (1%), If Family / Friends Lived There (1%), Better Air Quality (1%), Transportation Concerns (1%), Education Opportunities (1%), Better Parking (1%),

More Family- / Kid-Friendly (1%), More Stores or Restaurants (1%), Miscellaneous Responses (6%), and Don’t Know (3%).

32

Better Housing

Different Stage of Life

Improved Safety, "Clean" Streets

More Open Space, Yards, and Parks

If It Were Less Busy, Crowded, or Congested

Different Job, Employment Opportunities

Lower Cost of Living, Lower Cost of Housing

0% 22%

0.2

0.07

0.06

0.04

0.04

0.03

0.02

0.18

0.09

0.03

0.03

0.05

0.02

0.03

0.15

0.06

0.05

0.05

0.03

0.03

0.05

0.13

0.11

0.03

0.06

0.03

0.01

0.02

0.11

0.07

0.06

0.03

0.05

0

0.01

20142015201620172018

Page 33: Salt Lake Downtown Alliance - Downtown Salt Lake City€¦ · Salt Lake nearly 8 times for dining, nearly 5 times for shopping, over 4 times for entertainment, and twice for religious

DOWNTOWN SALT LAKE SHOPPINGPercentage of respondents who have visited various shopping

destinations in the past month.

33

0%

53%

City Creek Center Fashion Place The Gateway Trolley Square Station Park

0.12

0.23

0.39

0.36

0.47

0.13

0.21

0.340.35

0.42

0.09

0.2

0.28

0.33

0.42

0.15

0.26

0.31

0.37

0.44

2018 2017 2016 2015

Page 34: Salt Lake Downtown Alliance - Downtown Salt Lake City€¦ · Salt Lake nearly 8 times for dining, nearly 5 times for shopping, over 4 times for entertainment, and twice for religious

DOWNTOWN SALT LAKE SHOPPINGPercentage Who Have Visited Various Shopping Destinations in the Past

Month. Compared by Gender

34

0%

50%

Fashion Place Station Park The Gateway Trolley Square City Creek Center

41%

25%

29%

18%

40%

47%

28%

33%

13%

33%

Male Female

10% in 2017

18% in 2017

Page 35: Salt Lake Downtown Alliance - Downtown Salt Lake City€¦ · Salt Lake nearly 8 times for dining, nearly 5 times for shopping, over 4 times for entertainment, and twice for religious

DOWNTOWN SALT LAKE SHOPPING35

Percentage Who Have Visited Various Shopping Destinations in the Past Month. Compared by Age

0%

60%

Fashion Place Station Park The Gateway Trolley Square City Creek Center

33%

29%

19%

8%

49%

34%

23%23%

8%

32%

44%

20%

31%

22%

33%

48%

30%32%

22%

41%

47%

24%

33%

13%

33%

54%

32%

46%

16%

36%

18-24 25-34 35-44 45-54 55-64 65+

31% in 2017

6% in 2017

8% in 2017

14% in 2017

18% in 2017

28% in 2017

44% in 2017

Page 36: Salt Lake Downtown Alliance - Downtown Salt Lake City€¦ · Salt Lake nearly 8 times for dining, nearly 5 times for shopping, over 4 times for entertainment, and twice for religious

DOWNTOWN SALT LAKE SHOPPING36

Percentage Who Have Visited Various Shopping Destinations in the Past Month. Compared by County

0%

80%

Fashion Place Station Park The Gateway Trolley Square City Creek Center

33%

20%24%

11%

25%

40%

21%

36%

30%

13%

45%

14%

30%

5%

32%

49%

38%34%

7%

54%52%

27%

32%

60%

20%

Davis Salt Lake Utah Weber Other

15% in 2017

1% in 2017

7% in 2017

39% in 201751% in 2017

31% in 2017

Page 37: Salt Lake Downtown Alliance - Downtown Salt Lake City€¦ · Salt Lake nearly 8 times for dining, nearly 5 times for shopping, over 4 times for entertainment, and twice for religious

DOWNTOWN SALT LAKE SHOPPING37

Percentage Who Have Visited Various Shopping Destinations in the Past Month. Compared by Income

0%

60%

Fashion Place Station Park The Gateway Trolley Square City Creek Center

53%

24%

30%

19%

44%

30%

25%

29%

15%

35%

46%

33%

37%

16%

40%43%

24%

31%

11%

27%

Under $50K $50K-$74K $75K-$99K $100K+

29% in 2017

7% in 2017

10% in 2017

27% in 2017

19% in 2017

44% in 2017

40% in 2017

Page 38: Salt Lake Downtown Alliance - Downtown Salt Lake City€¦ · Salt Lake nearly 8 times for dining, nearly 5 times for shopping, over 4 times for entertainment, and twice for religious

AWARENESS OF “THE BLOCKS”38

Have you heard of the area in Salt Lake City called “The Blocks?”

0%

20%

40%

60%

80%

100%

Yes No

0.9

0.1

Page 39: Salt Lake Downtown Alliance - Downtown Salt Lake City€¦ · Salt Lake nearly 8 times for dining, nearly 5 times for shopping, over 4 times for entertainment, and twice for religious

AWARENESS OF “THE BLOCKS”39

Prior to this survey were you aware that Salt Lake City blocks are numbered? For example, Temple Square is Block 87.

0%

20%

40%

60%

80%

100%

Yes No

0.81

0.19

Page 40: Salt Lake Downtown Alliance - Downtown Salt Lake City€¦ · Salt Lake nearly 8 times for dining, nearly 5 times for shopping, over 4 times for entertainment, and twice for religious

CREATE A PERFECT DOWNTOWNIf you were to create a perfect downtown Salt Lake City, what attractions, arts and cultural opportunities, stores, restaurants, events, or other aspects would

you want?

Other less frequently mentioned responses include Improved Parking (2%), Improved Transportation / Ease of Getting Around (2%), Specific Type of Stores / Shops (2%), Theaters / Theater Events (2%), More Affordable Shopping / Activities (2%), Specific

Restaurants (2%), Better Clubs / Bars (1%), Improved Shopping (1%), More Entertainment, In General (1%), Greater Variety (1%), Increased Culture / Cultural Events (1%), Safer, Cleaned Up Areas (1%), Less Restrictive Laws (1%), Movie Theaters (1%), Outdoors

Activities / Shops (1%), Ethnic Restaurants (1%), Festivals and Fairs (1%), Theme Park (1%), Miscellaneous Responses (5%), and Don’t Care / No Opinion (5%).

40

Don't Know

Nothing/It's Good How It Is

Arts Events and Activities

Music Events and Activities

Museums

Parks, Green, Open Space

Family- or Kid-Friendly Things

Improved Dining

Sports Events and Activities

0% 30%

0.06

0.05

0.05

0.03

0.03

0.03

0.03

0.2

0.17

0.02

0.05

0.03

0.02

0.02

0.05

0.02

0.25

0.22

0.02

0.06

0.04

0.03

0.01

0.04

0.01

0.23

0.24

0.03

0.03

0.02

0.03

0

0.03

0.01

0.2

0.26

2015201620172018

Page 41: Salt Lake Downtown Alliance - Downtown Salt Lake City€¦ · Salt Lake nearly 8 times for dining, nearly 5 times for shopping, over 4 times for entertainment, and twice for religious

INCOME41

$150,000 or More

$100,000 to $149,999

$75,000 to $99,999

$50,000 to $74,999

$25,000 to $49,999

Under $25,000

0% 35%

0.1

0.17

0.26

0.17

0.16

0.14

0.13

0.16

0.27

0.17

0.13

0.15

0.1

0.2

0.25

0.18

0.16

0.11

0.11

0.21

0.25

0.15

0.18

0.1

2015 2016 2017 2018

Page 42: Salt Lake Downtown Alliance - Downtown Salt Lake City€¦ · Salt Lake nearly 8 times for dining, nearly 5 times for shopping, over 4 times for entertainment, and twice for religious

LEVEL OF EDUCATION42

$150,000 or More

$100,000 to $149,999

$75,000 to $99,999

$50,000 to $74,999

$25,000 to $49,999

Under $25,000

0% 35%

0.1

0.17

0.26

0.17

0.16

0.14

0.13

0.16

0.27

0.17

0.13

0.15

0.1

0.2

0.25

0.18

0.16

0.11

0.11

0.21

0.25

0.15

0.18

0.1

2015 2016 2017 2018

Page 43: Salt Lake Downtown Alliance - Downtown Salt Lake City€¦ · Salt Lake nearly 8 times for dining, nearly 5 times for shopping, over 4 times for entertainment, and twice for religious

INDIVIDUALS IN HOUSEHOLD43

Five or More

Four

Three

Two

One

0% 32%

0.13

0.29

0.18

0.14

0.26

0.1

0.29

0.18

0.17

0.26

0.09

0.3

0.18

0.17

0.26

0.11

0.26

0.18

0.17

0.27

2015 2016 2017 2018

Page 44: Salt Lake Downtown Alliance - Downtown Salt Lake City€¦ · Salt Lake nearly 8 times for dining, nearly 5 times for shopping, over 4 times for entertainment, and twice for religious

INDIVIDUALS UNDER 18 IN HOUSEHOLD44

0%

60%

Yes No

0.50.50.48

0.520.49

0.510.49

0.51

2018 2017 2016 2015

Page 45: Salt Lake Downtown Alliance - Downtown Salt Lake City€¦ · Salt Lake nearly 8 times for dining, nearly 5 times for shopping, over 4 times for entertainment, and twice for religious