Partner Marketing Power Hours
Jul 17, 2015
Partner Marketing Power Hours
Why Power Hours?
• Introduce marketing experts
• Inspire awesome marketing
• Provoke community and collaboration
• Be available on a regular basis
• Create a ton of great on-demand content
• Build a killer FAQ
What’s in store for today?
• Chat: Customer Experience & Reviews with Aaron Bird
• Salesforce Marketing Updates with Becky de Loryn
• AppExchange Listing Reviews with Kat An
• Open Q&A
Eight Questions for Aaron Bird, CEO of Bizible
Aaron spent the first 15 years of his career building software and large scalable online services, starting as a developer then managing developers and defining product. In 2011, he co-founded Bizible. Since then, he's had a crash course in many areas including marketing, hiring, training and growing a sales team, fundraising, the lean startup process, selling a dream, and basically anything else it takes to get stuff done.
Hero: Rand Fishkin
Favorite Book: Positioning
Favorite Blog: Hubspot
Partner Marketing Power Hours
1. Tell us about Bizible and how you got started as a Salesforce partner.
Released 4/3/2013
Partner Marketing Power Hours
2. More than 80% of your 5-star reviews mention support and/or service. Tell us about your approach to great customer experience.
Bizible went above & beyond.
Partner Marketing Power Hours
3. You had your first 6 reviews within 6 weeks of release. How did you get those
first reviews?
Bizible’s first 6 reviews
Partner Marketing Power Hours
4. Why are reviews so important?
Partner Marketing Power Hours
5. So reviews are a team sport at Bizible?
“If you like the service you
received today, we would love to
earn your public praise in the
AppExchange.”
Partner Marketing Power Hours
7. Do you have one favorite review?
Bizible seriously changed my life.
Partner Marketing Power Hours
8. What’s your best advice for a new partner to get a fast start on AppExchange?
Partner Marketing Power Hours
Now your turn.
Questions for Aaron?
Partner Marketing Power Hours
Marketing Updates for the week of
2/25/15
• Continued focus on Customer Marketing through March
• Next up: Product Marketing, Campaigns, Inbound Marketing, Event Marketing
• Register by week so we can get reports.
• This is about you – help us shape the experience!
More Power Hours Fun Coming Soonp.force.com/powerhour is live
Date Insights Speaker Company Topic
4-Mar Erica Kuhl Salesforce Customer & Advocate Communities
11-Mar Noah Fleming Evergreen Author Cultivating Loyalty
18-Mar Mark Organ Influitive Creating a Great Customer Showcase
25-Mar Kristy Sharrow LevelEleven Creating Personas and Connetions
Get Engaged in the Partner Communitypartners.salesforce.com
• Ask your questions in the Partner Marketing
Group with hundreds of other partners
• Enjoy the incredibly helpful nature of our partner
community
Follow Us on Social
Partner Communications:
• Twitter: @partnerforce
• Facebook: salesforcepartners
• LinkedIn: /company/salesforce-partners
Customer Communications:
• Twitter: @appexchange
• Facebook: appexchange
• LinkedIn: company/appexchange
• Youtube: /appexchange
Hit the Road with Salesforcesalesforce.com/events
• Salesforce World Tour starts in Melbourne
on March 10th
• 20+ events planned for FY16.
• Sponsorships: p.force.com/sponsorships
• isitdreamforceyet.com (202 days!)
Promote your App with AMPp.force.com/amp
• AMP = AppExchange Marketing Program
• Q1 & Q2 Sales underway
• Select offerings will be made available to SI
partners. Be sure to complete the AMP
Interest form to be among the first to know.
Stay Up-to-Date on our Blog and eBooksblogs.salesforce.com/
• Massive channel for content and leads
• 100s of contributors
• Best way to keep up with hot topics
• Great AppExchange customer-facing blogs
and customer stories
Coming soon – Awesome Marketing Webinar salesforce.com/webinars
Understand the Customer Success Platform Positioningyoutube.com/salesforce & youtube.com/dreamforce
Great Article: Causes of Churn http://bit.ly/pmphchurn
http://access.gainsight.com/customer-success-roi/
http://bit.ly/pmphchurn
Great Article: The Importance of Proofreadinghttp://bit.ly/pmphtypo
A Little Inspiration…
Partner Marketing Power Hours
Q&A with the Team