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Infinity Marketing Group An industry leading, full service ((m))Agency FREE YOUR DIGITAL MARKETING: CROSS THE MOBILE DIVIDE
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Infinity Marketing Group An industry leading, full service ((m))Agency

FREE YOUR DIGITAL MARKETING:

CROSS THE MOBILE DIVIDE

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Step1-Evaluating Your Mobile Presence

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Mobile is Mission Critical: Why your website is no longer enough

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Life on the small screen: Optimize your digital content for mobile delivery

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Passing the Customer’s First Mobile Test

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Location: the new Equation

¨  Win the physical proximity battle- Integrated map, location based Search Listings

¨  Target with Customers Location Cues: (example- appear as a listing at dog park if you sell goods or services to dog owners)

¨  Location based referral- allow check ins so others can see when their friends, associates use your business.

¨  Build momentum- show check ins, crowd momentum, birds of a feather association

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Use Mobile Interactive Strategies to Enrich the new conversation

¨  According to an IBM report on multimedia "There is general agreement among researchers that people have short-term attention spans of about 20% of what they hear, 40% of what they see and hear, and 75% of what they see, hear, and do....

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Social Media Tango: Let us handle it

¨  Social Media Presence: Provide the customer their preferred choice of venue for interaction

¨  Social Media Reach: Be omnipresent ¨  Play by the unwritten rules. ¨  Make engaging worth their while, every time. ¨  Keep it Relevant to the target. ¨  The persuasion for opt-in marketing mediums: a sacred

promise- the initial permission is the most crucial message and offer you ever design and deliver upon.

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Text (sms) marketing

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Moblile Optimized Email Marketing

Concise Readable Appealing Engaging Action Driven Seemless! Integrated Responses native to mobile environment. Embedded map Touch to call!

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Risk Being Bold: Apps for Exposure

¨  Apps are opportunity ¤ Novel Experience to draw in customers ¤ Merging the Brand with recreation- gaming Apps ¤ Using App download avenues= uncrowded opportunity

landscape

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Apps: Customer Retention via Customer Service!

¨  Controlling the quality and the message- customer service apps deliver on both

¨  (insert portfolio link) example