Who is Sales Drivers?Division of EDGE, Inc. Centrally located in HoustonElectronics Distributors nationwideNeeded help developing new businessBuilt an inside sales & marketing group to fill in the
gaps for our membersWe understand distributors and the challenges they
face
Why we do what we doSales is a CONTACT Sport!The vast majority of Salespeople don’t commit time
to prospectingOur clients reported that their salespeople spent on
average about 5% of their time phone prospectingSalespeople have difficulty finding and maintaining a
strong prospect listCompanies are losing contact with their own
customers who in turn stop buying from them
Proven ability to connect and get resultsLOVE ProspectingWired for hunting and not afraid to chase the
BIG guysOngoing personal and sales training to fit
each members’ needsWe are part of your sales team
Our TeamOur Team
Sales generation – premium on setting confirmed appointment
Customer retention Database building and updatingMarket IntelligenceMarketing support
What We Can Do for YouWhat We Can Do for You
Saves you time by “filtering” non-qualified prospects
Not just a “foot in the door” Beat your competitors to the punch Increase your market share More CLOSE opportunities
Sales Sales GenerationGeneration
The average small company loses 10% of their buying customers each year
Consistent communication is key to maintaining relationships
Who’s talking to your customers?Customer-specific marketing campaignsCurrent, “sales ready” customer data
Customer RetentionCustomer Retention
Database Building and ManagementDatabase Building and Management40% of the average database changes every yearWho has your customer information?A list is not “sales ready” without accurate and complete
contact infoList services (by geography and industry type)Prospect database development and managementIntegration of electronic marketing
What your customers are buying, from whom, how often and why not from you?
Stay a step ahead of your competitionWhat’s most important to your customers and
prospects?What are they NOT getting from their current
supplier?
Market IntelligenceMarket Intelligence
Customized and professionally designed email campaigns
Email promotions to highlight product launches or current specials (top category/supplier)
Specific to the industries you want to targetIntroduce your company to new geographic
marketsPromote your event or open houseDrive customers and prospects to your website
Marketing SupportMarketing Support
Exclusivity – our Clients have protected areasStrategic planning and evaluation of program
resultsSharing of ideas and successful campaignsWe are one of your salespeople – not a third
party vendor
Your Success – Our Your Success – Our ONLYONLY Objective Objective
Commit to making the appointments that SD sets
Place lead follow-up call within an hour of receipt. Leads must not sit for more than 24 hours without follow-up
Provide timely feedback to SD account rep regarding results of first contact with prospect
Best Practices for Success
Manage lead summary weekly, ensure sales loop is in process and feed pertinent information back to Sales Drivers
Actively participate in campaign development to introduce Clients products into new market segments
Agree to participate in a reliable form of measurement of results from Sales Drivers sales & marketing activity
Best Practices for Success
The Perfect FitStructured sales organization that includes
outside salespeopleBusiness-to-Business marketProspect base large enough to support high
volume sales & marketing activityDesire to INCREASE SALES
Thank You!Thank You!
Barry ThomasBarry Thomas866-452-2694866-452-2694
[email protected]@thesalesdrivers.com