AN INTRODUCTION TO SALES AND MARKETING ASSESSMENTS PRESENTS:
AN INTRO TO SALES AND MARKETING ASSESSMENTS
Jul 21, 2015
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Transcript
AN INTRODUCTION TO SALES AND MARKETING
ASSESSMENTS
PRESENTS:
IT IS HARD TO CHANGE BEHAVIOR
IF YOUR COMPANY HAS A SALES OR MARKETING ISSUE…
HOW CAN YOU FIX IT ?
WHAT IF YOUR SOLUTION
DOESN’T FIX THE PROBLEM?
ANSWER
ANSWER
A SALES & MARKETING ASSESSMENT
A SALES & MARKETING ASSESSMENT...
IS A HEALTH CHECK FOR YOUR SALES & MARKETING DEPARTMENTS
IT IS ALSO A GOOD WAY TO START A SALES OR MARKETING
TRANSFORMATION
WHY PERFORM A SALES & MARKETING ASSESSMENT?
IDENTIFIES ISSUES
UNCOVERS ROOT PROBLEMS
PRIORITIZES PROBLEMS
CREATES A ROADMAP FOR SUCCESS
PROMOTES A NEW WAY OF THINKING
2 TYPES OF COMPANIES NEED SALES & MARKETING
ASSESSMENTS
1 COMPANIES WHO KNOW THEY HAVE A PROBLEM
COMMON PROBLEMS SEEN
•MISSING REVENUE TARGETS•DECLINING MARGINS•SHRINKING MARKET SHARE •HIGH SELLER TURNOVER•INCONSISTENT MARKETING MESSAGING •HIGH COST OF SALES •POOR SELLER / MANAGER SKILLS•AUTOMATION TOOL DISCONNECT•UNSTABLE WAGE & COMPENSATION PLAN
2 COMPANIES WHO THINK THEY ARE FINE
2 COMPANIES WHO THINK THEY ARE FINE
2 COMPANIES WHO THINK THEY ARE FINE
ASSESSING THE SALES & MARKETING DEPARTMENTS WHEN A COMPANY SEE NO
VISIBLE PROBLEM CAN …
UNCOVER WEAKNESSES BEFORE THE BECOME MAJOR ISSUES
MAKE AN ORGANIZATIONS THAT IS STRONG EVEN MORE EFFICIENT
HOW IS A SALES & MARKETING ASSESSMENT PERFORMED?
INTERVIEWS
OBSERVATION
DATA COLLECTION
FINANCIAL RECORDS
ASSESSMENTS
•SITATIONAL ASSESSMENTS•SALES / MARKETING SKILLS ASSESSMENTS•PERSONALITY ASSESSMENT •TIME UTILIZATION STUDIES
FINDINGSSTRENGHTS
WEAKNESSES
UNDERSTAND THE THINGS YOU DO WELL
UNCOVER THINGS THAT NEED TO BE IMPROVED
HOW DOES THIS HELP ME SOLVE MY SALES / MARKETING ISSUE?
NOW
WE
KNOW
NOW
WE
KNOW
WHAT ARE THE PROBLEMS WITHIN THE SALES & MARKETING DEPARTMENTS
NOW
WE
KNOW
WHAT ARE THE PROBLEMS WITHIN THE SALES & MARKETING DEPARTMENTS
WHAT IS THE ROOT CAUSE OFTHOSE PROBLEMS
NOW
WE
KNOW
WHAT ARE THE PROBLEMS WITHIN THE SALES & MARKETING DEPARTMENTS
WHAT IS THE ROOT CAUSE OFTHOSE PROBLEMS
AND WHAT PROBLEMS NEED TO BE FIXED IMMEDIATELY TO IMPACT DESIRED BUSINESS OUTCOME
THE FINISHED PRODUCT
A ROADMAP TO SUCCESS
AND A PLAN TO IMPLEMENT IT
SAVING TIME & MONEY
CONTACT US TODAY FOR MORE
INFORMATION
WWW.MLAWSONASSOCIATES.COM
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