SAIF2011 Website Presentation

AMAZINGTASTEFUNDRAISING | EVENTS | LIFESTYLE CONSULTING | EDUCATION

GETTING THE MOST FROM YOUR MULTI-PLATFORM WEBSITE & ITS VISITORS

(ONLINE & MOBILE)

THURSDAY, 5 MAY 2011 8:30 – 10:00AM

SOUTHERN AFRICA INSTITUTE FOR FUNDRAISING 10TH BIENNIAL CONVENTION

PRESENTED BY LIZ NGONZI

Copyright Amazing Taste, LLC May 5, 2011 All Rights Reserved


SESSION OUTLINE

• Your NGO’s Website 10 Minutes

• Website Trends 15 Minutes• Website Best Practices 15 Minutes• Website Case Examples 35 Minutes• Summary / Questions 10 Minutes• Contact Details N/A


YOUR NGO’S WEBSITE: HOW EFFECTIVE IS IT?

1. Who are the Target Visitors?2. How Do They Find the Website?3. Which Pages or Sections are Most

Popular?4. Do Visitors Make Online Donations?5. How Else Does the Website Generate

Income?6. Is the Website Mobile-Enabled?


WEBSITE TRENDS: ENABLING FACTORS

1. Growth of Middle Class in South Africa and Diaspora Community Interested in Connecting to South Africa

2. Increased Broadband Internet Access and Reduced Costs

3. Mobile Phone Penetration4. Increase in NGOs with Websites5. Growing Relevance of Social Networking


INTERNET STATISTICSSOURCE:

HTTP://WWW.SMASHINGAPPS.COM/2011/02/24/10-MOST-INSIGHTFUL-

INTERNET-INFOGRAPHICS.HTML

http://www.smashingapps.com/2011/02/24/10-most-insightful-internet-infographics.html


INTERNET STATISTICSSOURCE:

HTTP://WWW.SMASHINGAPPS.COM/2011/02/24/10-MOST-INSIGHTFUL-

INTERNET-INFOGRAPHICS.HTML

http://www.smashingapps.com/2011/02/24/10-most-insightful-internet-infographics.html


WEBSITE TRENDS:

SOURCE - AFROGRAPHIQUE.TUMBLR.COM

http://afrographique.tumblr.com/post/4132342039/infographic-charting-the-positions-and


WEBSITE TRENDS:SOURCE -

AFROGRAPHIQUE.TUMBLR.CO

M

http://afrographique.tumblr.com/post/4132269050/south-africas-february-2011-online-readership


WEBSITE TRENDS:SOURCE -

AFROGRAPHIQUE.TUMBLR.COM

http://afrographique.tumblr.com/post/4132175055/an-infographic-breakdown-of-the-african


WEBSITE BEST PRACTICES: DESIGN

• Accessible from Multiple Entry Points• Easy to Navigate and Aesthetically

Pleasing• Consistent with All Marketing Materials• Facilitates Social Sharing• Generates Income Beyond Donations• Enabled with Analytics Tracking• Accessible on Mobile Devices


WEBSITE BEST PRACTICES: CONTENT

• NGO’s Purpose is Immediately Apparent• Demonstrates Organization’s Legitimacy• Includes Specific Calls to Action by

Supporter Type (e.g., Donors, Media, Volunteers)

• Engages Website Visitors Through Compelling Video / Photos

• Provides Reasons for Repeat Visits


MOBILE WEBSITES: HIGHLIGHTS

• Avoid Flash Graphics• Scale Down Content for Quick Access

and Relevancy• Provide Maximum of Three Calls to

Action• Enable “Tap to Call” or “Tap to Access

Directions” Functionality


WEBSITE CASE EXAMPLE: CONTENT /DESIGN


WEBSITE CASE EXAMPLE: PROMOTIONAL VIDEO


WEBSITE CASE EXAMPLE: ONLINE DONATION


WEBSITE CASE EXAMPLE: DONATION CONFIRMATION

Website: http://www.topsy.org.za/


SUMMARY:

• Ensure that Target Supporters Can Find and Access NGO Website Easily

• Understand Visitors’ Needs and Interests

• Focus on Providing a Hassle-free and Engaging User Experience

QUESTIONS?


CONTACT DETAILS FOR LIZ NGONZI

Email: [email protected] Taste Website: www.Amazing-

Taste.ComWebsite for My NYU Courses:

www.Epsilen.com/EN33Office: +1 973.327.4225Mobile: +1 732.208.3304Skype: Ngonzien1Twitter: @LizNgonziFacebook Group: Online & Mobile Supporter

Engagement Strategies for Nonprofits

SAIF2011 Website Presentation

Education