Sabzee Food Truck

MEET SABZEE’S SOCIAL MEDIA TEAM

Joyce Eng[Graphics]

Jordan DeAnda[Facebook]

Melissa Bergman[Twitter]

Jon Fernandez [Twitter]

Carlos Mesquita[Graphics]

Medina Wali[Facebook]

Kristen Wirtz [Account Manager]

THE PERFECT COMPANY TO DO OUR SOCIAL MEDIA PROJECT ON

❖ Sabzee Food Truck is a family owned company that launched in 2014 to provide the Bay Area with delicious Afghan Street Food.

❖ They pride themselves in using antibiotic free meat to yield the best flavor, while delivering more health-conscious meals.

❖ The company has attracted a variety of customers in a short period of time, and strives to build their clientele through various companies and events.

HOW WE NARROWED DOWN OUR MEDIA POST IDEAS

❖ After deciding on our perfect company we began to brainstorm potential topics we would base our social media posts off of.

❖ We wanted to make sure we developed a stronger sense of branding for the company that customers could relate to.➢ What does our brand offer to the community?➢ How will Sabzee’s customers connect with our social media posts.

❖ After days of debating we narrowed down our ideas to five specific groups we would post about that would help engage our audience.

CONTENT IDEAS WE BASED OUR MEDIA POSTS ON

Our 6 Categories:

❖ Afghani culture❖ Employee testimonials/ Feature an employee every week❖ Events the truck is at or participating in❖ Dish of the week/ Customer’s favorite dish❖ Promotions/Asking for customer interaction❖ Real time content

THE JOURNEY OUR TEAM WENT ON WITH SABZEE

❖ At the beginning of taking over the social media sites for Sabzee Food Truck we were

experimenting with the types of posts that our viewers liked to see.

➢ We looked at previous posts and saw what wasn’t working for the company.

❖ Our team noticed that more people were drawn to posts that included:

➢ Pictures of the dishes the company served

➢ When we gave the freedom to our customers to interact with the company, and name

dishes they had on the menu.

SABZEE SWOT

Posting content every day on our FB and Twitter at the same time

Broadening our customer base

The ability to post content we saw fit for our customers without prior approval

The competition of other food trucks

SO T

W

SABZEE CONTENT

SABZEE ON FACEBOOK

SABZEE ON TWITTER

SABZEE STRENGTH AND WEAKNESS

S T R E N G T H S

❖ We developed content that engaged with our viewers each day.

❖ Encouraged customers to interact with the company

❖ Our media team created timely posts that were scheduled when our customers would be eating lunch/dinner.

W E A K N E S S E S

❖ Developing content that attracted a variety of people to try our cuisine.

❖ Times we were struggling to come up with creative content based on ethnic or cultural ignorance

SABZEE BEST AND WORST CONTENT

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