(AFFILIATED TO POKHARA UNIVERSITY) BANESHWOR, KATHMANDU BUSINESS DEVELOPMENT PLAN PRESENTERS: ROSHAN POUDEL SABIN SHAKYA
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(AFFILIATED TO POKHARA UNIVERSITY)BANESHWOR, KATHMANDU
BUSINESS DEVELOPMENT PLAN
PRESENTERS:ROSHAN POUDEL
SABIN SHAKYA
DRIVE-THROUGH & MOBILE FOOD BUSINESS
INTRODUCTIONA food truck is a large vehicle equipped to cook and sell food
The food truck and Drive-through takeaway food business is set to match the growing needs of heavily work-occupied people at today’s generation
DRIVE-THROUGH MOBILE FOOD BUSINESSORDER DELIVERY SELF-SERVICE WALK IN RESTAURANT
LOCATION & PREMISESMAITIGHAR MANDALA, OPPOSITE TO XAVIER’S COLLEGE, NEW BANESHWOR ROADAREA - 8000 SQUARE FEET
MUNCHIES
VISION
Offer wonderful eating experience with great food at reasonable prices.
“Serve the highest levels of experiential product and services and maintain consistency in serving the highest quality products at affordable price’’
MISSION
TARGET CUSTOMERS
StudentsOffice employeesEvent Goers – Sports/ Music/ Cultural ProgramsStreet ShoppersPersonal & Corporate Events events, bar mitzvahs, and weddings.Other events & Popular hangout Venues & Spots, Food truck vending events, fleaMarkets, car shows, night markets, beer tastings, and concert and food events.
CONCEPT & MODEL
SERVICE BLUEPRINTS
Production/ Operation process
Drive through
Customer walk in Self Service
HEADQUARTERS
MONETIZATIONTotal InvestmentNRS 14,426,650/-
Investment in Fixed assetsAmount: NRS 6,300,000
Investment in Working Capital Amount: NRS 1,500,000
Investment in Operating Assets Amount: NRS 5,073,250.00
Bank and Loan StructureShort term
Working Capital : Amount: Nrs 2,500,000
Bank OverdraftAmount: Nrs 15,000,000
VALUE PROPOSITION Time savingAffordable & value for moneyGreat TasteDoor-Step DeliveryHygiene & Food qualityProduct satisfactionUnbeatable Service
WHY DO IT?
Attractiveness of demand
As Nepali people has huge amount of disposable income and fast food culture is growing in Nepal, People will be attracted towards quality food at lower price in short time.
Durability of demand
Food is daily necessity of every individual so, the
demand is durable.
Timeliness of demand
Since our business will be the first of its kind in
Nepal, there is every possibility of having a first
mover advantage.
PRODUCT AND FEATURES
FOOD QUALITY
MARKETING STRATEGY • Price:• Market competitive pricesThe average per unit price for the products is Rs 150
Physical Evidence• Production location
•Food trucks
•Delivery Vehicles
•Brochures & Business cards
•E- Presence
•Communication methods
• Place: Place/Distribution• Reachable • Doorstep Delivery• On the way • Production House
Promotion: customized vehicle, Photos will be taken and displayed in our official Facebook page , we will also have picture of the week. The truck itself, T-shirts, recipe book, business cards, website, Twitter, Facebook, and magazine articles
Process: The semi- cooked food will be prepared in headquarter & at the destination and will be fully cooked before being served.
SWOT ANALYSISStrengths• Location • close to the main market, college and tourist destination. • Easy access to the public, students and busy people.• Quality & Fresh Product at affordable price.• Adequate practical knowledge on Mobile Food Restaurant
management. • Fast Service
Weakness• It is quite difficult to differentiate its service to the people• Lack of calm environment for people can come to relax or even
catch up on work• Lack of recognition
Opportunities • Large group of potential customers both Students and
Foreigner• Lots of potential customers from different demographic age
group in that area• Changing and busy life style
Threats • Presence of substitutes: Restaurants and traditional small
restaurants in the neighborhood.• Increase in the price of raw material can hamper in the
pricing strategy. • Replication of business• Change in taste and preference of the customer
Phases of Development and Time Plan
1. Be Unique 2. Minimize Your Options 3. People Want To Save Money 4. Be Social 5. Be Where Your Consumers Are 6. Perception 7. It is more than your product
Build a websiteSet up your social media accounts
Develop a press planFood blogs
Find a cause to support
Loyalty ProgramsFoodie Photos on
Send Out an Email Newsletter
Promote User-Generated ContentMonitor Your Social
Media PresenceUse Mobile Ads
Offer Coupons and Discounts
SHORT TERM
MEDIUM
LONG TERM
HIERARCHY
KEY PARTNERS
REVENUE MODEL YEAR 1-5
YEAR 1: NRs 42,033,316
YEAR 2: NRs 95,719,164
YEAR 3: NRs 94,559,544
YEAR 4: NRs 222,441,378
YEAR 5: NRs 222,553,238
KEYS TO SUCCESS:• Open kitchen.• Delicious & fast menu items.• Competitive Pricing.• Deliver with a smile.• New products.• Socialization hub & refreshment.• Personalised marketing
GOOD BUSINESS!
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