SaaSFest 2015 - "The Content Wheel" by Jay Acunzo of SorryForMarketing

The Content WheelThe Content Wheel

A Content Marketing Playbookfor SaaS Businesses

A Content Marketing Playbookfor SaaS Businesses

Jay Acunzo : NextView Ventures : SorryForMarketing.com : @Jay_zo


The Number 1 Reason Content

Marketing Doesn’t Work at Startups




Someone’s Ego




Someone’s Ego

Actual Strategy




Someone’s Ego

Actual Strategy




75%


Works for Newer Blogs TooNextView’s at 11 Months – Top 10 in Traffic, June ‘15

5 months old2 weeks old11 months old6 months old11 months old1 week old9 months old3 weeks old11 months old2 months old

CONTENT MARKETING:solve the same problem orconvey the same emotion

as your product, usingmedia you create and

distribute.

CONTENT MARKETING:solve the same problem orconvey the same emotion

as your product, usingmedia you create and

distribute.


Thought Leadership

Educational Content

Templates& Other Utilities

YourProduct/Servic

e

(No Content)

“Oh, by the way”

Good Content Marketing Makes Every Sell an Upsell


Topic =Their Needs

Format =Your Goals

PillarPiece

Blog & Atomize

Paid Email

Audience

3rd

Parties

Search

Social


PillarPiece

Blog & Atomize

Paid Email

Audience

3rd

Parties

Search

Social


PillarPiece

Blog & Atomize

Paid Email

Audience

3rd

Parties

Search

Social

How to WinHow to Win1. Relevant to Company AND Audience

2. Sustainable Publishing – Constant > Viral

3. Adaptable to Launch-Learn-Iterate Always

1. Relevant to Company AND Audience

2. Sustainable Publishing – Constant > Viral

3. Adaptable to Launch-Learn-Iterate Always


Should Startups Blog? An Essay with Data to Decide

bit.ly/startupblogging

bit.ly/TractionPodcast

THANKS!
