S4 b nov 29th presentation rls1

Sustainability 4 breakfast - B-Corp

Rob Sinclair

Nov 29, 2012

Overview

‣ Who is Conscious Brands‣ What is a B-Corp?‣ The B-Corp Benefit‣ The B-Assessment‣ The Community‣ Q&A

Who are we

Purpose:‣ Activating Sustainability

Mission:‣ To help support the transition of 1,000 brands from the old

economy to the new economy by 2020.Core Values:

‣ "How you do anything is how you do everything." and ‣ "If you want to go fast go alone - if you want to go further go

together”

Strategic Action: Visioning, Sustainability Action planning, BCorp certification support, Chief Sustainability Ambassador, Incubator and Collaborative Learning: Spiral Table™

Our Services

Who we work with

B Corporations - Public Policy - Impact Investing

B Corporations - Public Policy - Impact Investing

This is about the evolution of capitalism

B Corporations - Public Policy - Impact Investing

It’s no longer just about good products

B Corporations - Public Policy - Impact Investing

The community of B Corps is building a global movement that will create a more inclusive and sustainable economy.

It’s about building a new sector of the economy

650 B Corporations   60 Industries 20 Countries 1 Unifying Goal

B Corporations - Public Policy - Impact Investing

What is a B Corporation?

Certified B Corporations use the power of business to solve social and environmental problems.

• B Corp is like fair trade certification but for the whole company, not just a bag of coffee.

• B Corps meet higher standards of social and environmental performance, accountability, and transparency.

Who are B Corporation?

11

Consumer ProductsFinancial Services Bus. Services Canada (26)

Other Examples

Diverse and growing group of business leaders…

650 B Corporations   60 Industries 20 Countries 1 Unifying Goal

B Corporations - Public Policy - Impact Investing

How does a company become certified?

Step 1: Meet Performance Requirement Complete the B Impact Assessment and earn a reviewed minimum score of 80 out of 200 points

Step 2: Meet Legal RequirementDetermine the path for your corporate structure and state of incorporation

Step 3: Make it OfficialSign the Declaration of Interpendence

B Corporations - Public Policy - Impact Investing

B Corps meet high standards of transparencyB Corps make their scores transparent on www.bcorporation.net.

Flow of funds in a local economy

Project

B Corporations - Public Policy - Impact Investing

Governance Accountability Transparency

Workers Job Growth Compensation & Benefits Work Environment Employee Ownership

Community Suppliers Local Diversity Charity/Volunteerism

Environment Energy Use Facilities Supply Chain Manufacturing

+ Social Enterprise Business Models Beneficial Products/Services Targeting Underserved Communities Beneficial Supply Chain

What is measured?

Appendix

B Corporations - Public Policy - Impact Investing

Things to know about the B Impact Assessment

The B Impact Assessment is:

ComprehensiveEvaluates impact in terms of accountability, employees, consumers, community and environment

AdaptableMetrics tailored to industry and company size

TransparentCriteria and weightings made transparent

DynamicNew survey created every 2 years incorporating community feedback

IndependentDeveloped by third-party Standards Advisory Council

Appendix

B Corporations - Public Policy - Impact Investing

The B Corp Legal Framework helps companies protect their mission

The legal requirement bakes sustainability into the DNA of the company

What are the benefits?Legal protection for officers and directors to consider all stakeholders, not just shareholders

Additional rights for shareholders to hold directors and officers accountable to these interests

Expanded rights limited to shareholders exclusively -- non-shareholders are explicitly not empowered with a new right of action

Appendix

B Corporations - Public Policy - Impact Investing

Why Become a B Corp?B Corps want to be part of something bigger than themselves, but for many, becoming a B Corp also has to make business sense. B Corp Certification helps companies:

• Differentiate from Pretenders

• Generate press

• Attract Investors

• Benchmark performance

• Attract and Engage Talent

• Save Money and Access Services

• Partner with Peers

B Corporations - Public Policy - Impact Investing

B Corporations are Better Companies

B Corporations - Public Policy - Impact Investing

B Lab serves the world’s leading entrepreneurs that use business to solve social and environmental problems through three separate but interrelated initiatives:

Who certifies B Corps?

Appendix

B Corporations - Public Policy - Impact Investing

What is a B Corporation?

Leaders of a global movement to redefine success in business.

So that one day all companies will compete not just to be the best in the world, but to be the best for the world.

Our inspiration

B Corporations - Public Policy - Impact Investing

Want to learn more?

• Log onto bcorporation.net to take the free B Impact Assessment

• Read B Lab’s 2012 Annual Report for stories on B Corps

When you support a B Corporation, youʼre supporting a better way to do business. Governments and nonprofits are necessary but insufficient to solve todayʼs most pressing problems. Business is the most powerful force on the planet and can be a positive instrument for change.

How you do anything...

Rob Sinclairph: 403.697.9314e: [email protected] t: www.twitter.com/Consciousbrands

Leaving thoughts

25

To conspire means to breath together

We Live in a world of participation, not

consumption