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Roxer Event & More

Agency Introduction

Roxer Event & More

Roxer Advertising has been founded in 1991 and besides the classic advertising campaigns acquired event marketing projects as well. Due to the growth of the local market, the variety of the project types as well as to the clear separation of ATL and BTL activities diversification became necessary. In order to provide affective services to a clients Roxer Group has been founded, therefore Roxer Event has taken over the event marketing projects. In 2006 a name change and a corporate facelift has led to Roxer Event & More LTD.

Corresponding to the high professional expectations Roxer Event & More has became one of the leading event marketing companies during the past 15 years. It’s important within the industry is also shown by the fact that an Event Marketing Section has been founded within the Association of Hungarian Communication Agencies co-founded by Roxer Event & More Agency.

Agency Introduction

Communication approach

Our practice of the last 19 years has proven that in lot of cases an event has an equal role in communication to advertising. Also with the growth of importance BTL channels sometimes reaching the target audience and transferring the message is more effective with an event. It became obvious to adjust our event concepts to our clients business targets and communication activities. That means that every single element of our events including the creative concept, the execution and event decoration elements corresponds to a clients needs. This enables them to communicate the appropriate message to the relevant target group in an adequate way.

Philosophy

We provide tailor-made, effective and creative solutions to our clients.

Agency Introduction

Event director Creative director

Senior account

Senior event organisers

Finance department

Junior event organizers

Logistic support

• Client: local and multinational companies (around 120 )• Event days in a year: approx. 250• Gross yearly income in 2008: 902.000.000 HUF• Company structure:

Managing Director

Client director

Junior account

Strategic planner

Art director

DTP operator

Copywriter

Agency Introduction

Agency Introduction

Awards at Arany Penge Creative Advertising Festival

2008 – Golden Lollipop Award – Red Bull POS2008 – Bronze Blade / Event – RB Temple of Extreme Sports2007 – Bronte Blade / BTL Event – Budapest Bank Premier2005 – Silver Blade / BTL Event – „What kind of rock star would you be?” BAT2005 – Bronze Blade / BTL Event – Toga party Pannon2005 – Bronze Blade / BTL Sales Promotion – MINI Fine Arts and Photo Corner2004 – Bronze Blade / BTL Event – Festival Panorama Pannon2003 – Bronze Blade / BTL Event - Ferrari Gala Ferrari F1 Team

Awards

BAT National Sales Meeting and Christmas Party

Client: British American Tobacco Hungary Guests: 800 attendeesLoaction: Korda StudiosTask: Planning, organisation, execution

Yearly sales meeting for BAT sales representatives. Our task was to create an inspiring atmosphere and a unique occasion to evaluate the last year. An extraordinary concept was developed for this occasion. Our idea was to organise a proper garden party in the middle of the winter season. Therefore, a monumental garden setting was built up that we filled with stunning entertaining programs.

Relevant References

Relevant ReferencesBAT National Sales Meeting and Christmas Party

Relevant ReferencesBAT National Sales Meeting and Christmas Party

Dunhill Launch party 2007

Client: British American Tobacco Hungary Guests: 100 VIP’sLoaction: Four SeasonsTask: Planning, organisation, execution

In 2007 British American Tobacco introduced its super premium brand, Dunhill cigarettes, with its three variants, produced with the use of especially high quality materials. One of the most challening tasks of the agency was to reach and activate the target costumers of this unique, premium product, which we acheived by organizing several different events. We commissioned the Michelin-star chef of the Four Season’s hotel in Milan for the occasion, whose exquisite dishes enchanted the quality sensitive audience, thereby contributing the exclusivity of the event.

Relevant References

Pall Mall Stage Fever – Sziget Festival 2005

Client: British American Tobacco Hungary Guests: Festival attendees Location: Sziget FestivalTask: Planning, organisation, execution

Concept based on offer appropriate accommodation for a night the one who won the daily activity (Be a rockstar!) of the Pall Mall Stage Fever area. The participants had to fulfill different tasks during the game such as stage diving, yelling contest, guitar demolishing and T-shirt tearing on stage.

Relevant References

Pall Mall Stage Fever – Sziget Festival 2005

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Pall Mall Beach contest – Sziget Festival 2006

Client: British American Tobacco Hungary Guests: Festival attandees Location: Sziget FestivalTask: Planning, organisation, execution

Participants competed in several different way (surf simulator,swimming on skateboard, dancing in frogman costume) of being the king of the beach.

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Pall Mall Beach contest – Sziget Festival 2006

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Pall Mall Colormania Engagement program 2006

Client: British American Tobacco Hungary Guests: Pall Mall smokers from databaseLocation: 5 big citiesTask: Planning, organisation, execution

The aim of the event was to strengthen consumer loyalty by giving them extraordinary program elements.

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Pall Mall Colormania Engagement program 2006

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Pannon Rebranding Event

Client: Pannon GSMGuests: 1000 + 500 participantsLocation: Budapest Congress CenterTask: Planning, internal communication, organisation, execution

Pannon GSM commissioned our agency to develop the corporate image change of the company. The task included the internal communication of the new image towards employees, as well as its external introduction towards business partners. We had to organize and hold two separate events on the same day and same venue, but in different mood and style. Our client required absolute confidentiality during the preparations. .

Relevant References

Pannon Rebranding Event.

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Qashqai Commando

Client: Nissan Sales Central and Eastern EuropeLocation: Czech Republic, Slovakia, Poland, HungaryTarget group: NSCEE employees, Nissan dealers and customersTask: Strategy communication planning, execution

An integrated 360° communication project was planned and executed by our agency in 2009 related to the Nissan Qashqai model.For the occasion a special swat like team was created and used as a stunning promotional tool called Qashqai Commando.The whole campaign was executed paralelly in 4 countries involving partner agencies of ours.

Relevant References

Qashqai Commando

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Qashqai Commando

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Qashqai Commando

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Qashqai Commando

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Figyelő Top 200 Award Ceremonies

Client: Sanoma Budapest Publishing and Gundel RestaurantGuests: 350 participantsLoction: Museum of Fine ArtsTask: Creative planning, organisation, execution

As partner of business magazine Figyelő and Gundel Restaurant, we have been organizing the elite Top200 Award Giving Ceremony for more than 7 years now. The special features of these nights are the unique and exclusively organized gala events and additional programs, executed in such high quality always earning the respect and appreciation of our guests.

Relevant References

Figyelő Top 200 Award Ceremonies

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Figyelő Top 200 Award Ceremonies

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Dunhill Terrace Installation

Design, production and operation

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Dunhill Event Platform

Design, production and operation

Relevant References

Relevant ReferencesRed Bull POS

Design and production

Technical Guide for E.ON Hungária

• POS- and online-campaign of E.ON Hungária and Media Markt in order to educate customers in connection with the electric devices.

• Corporate design.• Creative and graphic planning.• Production.

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Jansen-CilagDesigning the materials of Pevaryl G vagina suppository.

• Corporate design.• Creative and graphical planning.

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A-HA! ProgramNationwide Sexual and Mental-hygiene Education Programme:

• Corporate design.• Creative and graphical planning.• Production.• Online communication.• Event marketing.

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A-HA! Program• A complex programme was launched by an expert team

which offers many solutions to the problems of teenagers by means of preventive communication and curative-preventive work.

• The education programme managed to make the transfer of knowledge more colourful and entertaining with help of our 7 part cartoon series, publications and events, which are welcomed by youth.

• The education pack is made up of more complementary sections which are also entertaining on their own.

• The A-HA! Programme acquired recognition and significant support from the Norwegian Fund.

Relevant References

E.ON Unplugged

• A country-wide energy-saving concert series of E.ON Hungária.• Strategic planning.• Corporate design.• Creative- and graphical planning.• Planning and operating of the website.• Complex management.

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E.ON Unplugged

• The task was creating a concept with the help of which, – symphaty can be developed,– brand values can be strenghten (helpfulness, partnership),– loyalty can be strenghten.

• We created an unusual way of communication which:– is interesting for each public clients,– gives useful information that is ‘materialized’ – appears spectaculary in people’s lives

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E.ON Unplugged

• A country-wide energy-saving concert series.• Free of charge concerts in the biggest cities of the country. • The popular bands of Hungary played acoustical instruments. • During these concerts we used only a little part of a traditional

concert’s energy-demand. • At a concert lamps use the biggest amount of energy, that’s why

we had daytime concerts.• We need far less sound-technology as these were acoustical

concerts.

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Thank you for your attention.