Reputation Management and Local SEO March 2017
Reputation Management and Local SEO
March 2017
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What We’ll Cover
• Table Setting• Local Optimization Basics• Google Results• Data Aggregators• Reputation Management• Asset Development• Wrap Up
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www.MySEOmadesimple.com
Search Query
Organic Results
Paid Results
Understand Google Search Results
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Branded Search Results
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Local Optimization Basics
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What Appears on the Web
• What you create• What you pay to have created• What someone else creates
– With your consent– Without your consent
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Paid Media
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Search Query
Paid Results
Understand Google Search Results
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Paid Advertising
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Pay-Per-Click – Get Started
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Earned Media
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Earned Media• Content
– Unique and engaging– Frequent
• Brand Mentions• Shares
– Has direct impact on organic rankings/engagement
• Reposts• Reviews
– Growing in importance– Essential for all business types– Rich Snippets (schema)
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www.MySEOmadesimple.com
Social Engagement• Natural sharing
– Quality content– Targeted content– Content that only you can provide
• Start with an Editorial Calendar– Key months/days related to your industry– Monthly topics
• Pay for advertising– Facebook– Twitter sponsored post
• Use data and insights to informyour strategy
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Owned Media
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Owned Media• Website
– Primary online asset– To inform and convert
• Mobile Optimized– Growing percentage of searches
• Blog– Your opportunity to shape your
message, grow your site, etc.• Social Media channels
– You control the content, frequency, and dialog
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Branded Search Results
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Local Optimization
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You Have to Get These Right
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Before You Get These Right
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Local Optimization(on page)
• Optimize around local keywords• Optimize existing pages for local• Localize your content• List it using a Data Aggregator• Remember mobile users!!!• Get social to enhance listings• Monitor reviews
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Local Optimization(off page)
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Local Optimization(off page)
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Fixing Errors• NAP consistency• Build out resources and expanded information• Re-submit content monthly to all mobile directories• Optimize digital assets• Update content when business changes• Add new directories when they come on board• Monitor and respond to reviews
LizardLocal.com/scan
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Add Local Pages to Your Site
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#1 in Organic Results
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Your Reputation
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Take a Look
• What’s listed on page one of Google?• What do you own?• What is earned• What is paid?• Develop a strategy• Take a short-term and long term view?
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Tips for Making the Fix• Develop extensive social media profiles
– Linkedin, Facebook, Twitter, Google+• Use a paid ad to control first search result• Build your own website
– GoDaddy, Wix, Wordpress, Square• Model others in your niche
– Zocdoc, Healthgrades, etc.• Publish (article, blogs, interviews, etc.)