Russia Partnership Meeting Moscow, 28 Sep 2009. Agenda Alison Coutts, Deputy Director. BC Russia today and its activities in education. Natalya Ravdina,

Russia Partnership MeetingMoscow, 28 Sep 2009

Agenda

Alison Coutts, Deputy Director. • BC Russia today and its activities in education.

Natalya Ravdina, Senior P&P Manager.• Education UK Russia news• Bologna Process update• Changes in attitudes towards education abroad –

current trends. • Interests and expectations of potential students• Promotional opportunities and events in 09/10

New team

Valentina Orlova

Tatiana Shashkova

Natalya Ravdina

Education UK Russia news

103 agencies12 regions

Moscow - 59Nizhny Novgorod - 5Novosibirsk -1Omsk -1Perm -1Rostov on Don – 4Perm – 1St.Peterburg – 8Samara – 3Vladivostok – 1Voronezh – 1Ekaterinburg - 1

Educational Agents

Agents database

Partnership website update

Partnership website

Economic overview

National reporton Bologna Process

Visa and Immigration

Competitors

Local education providers and media (Interactive Map)

Bologna Process

2006 - Monitoring of Russian HEIs participation in the

Bologna process* (101 HEIs across Russia, 413 respondents)

•Participation of HEI in Bologna process•European Credit Transfer and Accumulation System

(ECTS) credits system awareness•Areas of interest for HEI's administration, students and

teachers

CIRKON research centre

Participation of HEI in Bologna process

HEI is an active participant of Bologna process - 29%

HEI is participating yet not actively - 31% of respondents

HEI is not involved in Bologna process at all - 33%

Fairly informed on the move towards two-level system of

education - 73%

European Credit Transfer and Accumulation System (ECTS) credits system awareness:

Aware of its existence - 50%

Not aware of it at all - 47%

Areas of interest for HEI's administration, students and teachers

HEI Administration

+ rise in the quality of education the development of and new

methodologies -joint international exchange programmes

-Students-+ joint international exchange programmes -- switching to ECTS credits system

-Tutors-- all Bologna process implementations

External assessment of Russian HEI’s participation in the Bologna process, 2008*

3 leading HEIs, 783 students, 75 professors

Aware of the new two-tier system– 93%

Student enrollment in BSc/BA or MSc/MA programmes•95% of students in Higher School of Economics;•34% of students in St. Petersburg State Polytechnic

University;

•29% of students in South Urals State University;Higher School of Economics

Diploma acknowledgement by employers

BSc/BA diploma is good enough for employers - 2%

MSc/MA diploma is preferable for employers - 48%

Specialist diploma is the best option - 39%

Students’ involvement in the process

Lack of seminars, discussions, guide-books on the new two-level system

Researchers’ conclusions

Keep students more informed on Bologna process

purposes, terms, methodology;

Receive regular feedback from students and actively

involve them into HEI policy-making;

Inform students on their options in terms of student

mobility.

Changes in attitudes towards education abroad – current trends*

Sample size: 290 parents of children aged 3 to 16 who visited one of

Begin Group fairs

Survey technique: phone interview

47.1% survey participants had a short-list of programmes by the time of a

survey

52.9% were choosing among a wide range of programmes.

Vast majority of survey participants plan to start their studies in next 2

years (2009 – 40.3%, 2010 – 31.2%).

*Begin Group

Respondents’ demands*

Foreign language programmes / summer schools

*Survey participants could choose multiple answers

Independent schools, primary stage

Independent schools, middle stage

Independent schools, university preparation stage / foundation

Respondents’ demands - in ascending order

Foreign language programmes /

summer schools – 55,9

Independent schools, primary stage – 17,4%

Independent schools, middle stage – 29,1%

Independent schools, university preparation stage / foundation – 45,3%

Preferred Countries/Competitors

United Kingdom 78.3%

United States of America 15.7% France 12.2% Germany 10.6%

Switzerland 8.7% Canada 5.2% Malta 2.6% Other 5.1%

*Survey participants could choose multiple answers

Competitors

Why USA?

MBA programmes

Cheaper than ones in Europe

State or private funded exchange programmes

Work and travel programmes

Why France?

Relatively low cost of education

Same tuition fees for French and Russian students

Why Germany?An attractive destination of “almost free” education

Student loans

Changes in Income

3,10%33,90%

22,80%

40,20%

The income has decreasedsignificantly

The income hasn’t decreased a lot,but there are many concerns aboutjobs and income in future

The income has increased

Economic recession hasn’t effectedhousehold income in either way

Average income per capita*

0 5000 10000 15000 20000 25000

Far East

Siberian FD

Urals FD

Volzhsky FD

South FD

North-West FD

Central FD

*Federal State Statistics Service

Income forecast

21,20%

9,10%

30,30%

39,40%

Income will increase

Income will decrease

Income will stay thesame

Hesitated to give anyforecast

Changes in education plans

83,60%

13,90%

2,50%Plans were changed, butit hadn’t been causedby recession -

Plans concerningeducation abroad werechanged

Рlans weren’t changed

Changes in education plans (2)

Demand for short-term programmes - 30% lower

Looking for less expensive programme or less

expensive institution – about 50%

Demand for long-term programes – about the same

Expectations on Schools’ Fees and Financial Aid Policy

• Fee cuts – 43,3%• Deferred payment option in case of temporary

unemployment or significant income decrease – 23,3%• Covering extra services and offering more services for

free – 20%• No expectations on changes in fee policy – 33,3%

Needs and demands of potential students

September 2009 – EducationUK web-survey

•What study programmes are you interested in?•Whose recommendations would be helpful? •What is likely to influence your decision to study in the

UK? •What events would you attend?

What programmes are you interested in?

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

HigherEd

EnglishLanguage

ProfessionalEd

A-level,Foundation

Whose recommendations would be helpful?

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Current UKstudents

Employeesfrom abroad

Tutors

Employees inRussia

What is likely to influence your decision to study in the UK?

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%Info on educationaland otheropportunities in theUK

Info on methods ofteaching

Info on PG studies

Info on employmentin the UK and othercountries

News from the UK

What events would you attend?

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Tranings,seminars,meetings withacademic staffFairs andExhibitions

Presentations ofschools andstudyprogrammes

What can British Council do?

• Set up a schedule of presentations for the coming

year• Invite academic staff with talks and masterclasses

What can British Council do?

• Help to establish new partnerships with Russian

universities and colleges• Promote online events / Promote events online

Online presence of the British Council (and Education UK)

Expansion

to social neworking

platforms

StudyAbroad.ru

5ballov.ru

Adelanta.info

Career.ru

Za rubezhom (Abroad) http://zarubej.com/

Careerforum.ru

Online presence of Education UK (and the British Council)

Web statistics

AprilPage views: 58,410Visitors: 14,882

MayPage views: 56,713Visitors: 14,231

JunePage views: 63,062 Visitors: 15,264

JulyPage views: 67,855 Visitors: 17,147

AugustPage views: 92,280 Visitors: 26,459

•In FY 09/10 number of visitorsincreased by almost 80%

•In FY 09/10 page viewsincreased by 60%

September

•Monthly statistics is163% over regional averages

0

100 000

200 000

300 000

400 000

500 000

600 000

Visitors

Visits

Page views

Events in Russia 2009-2010

17th International education fair Study worldwide

Kazan – 11 February 2010

Moscow - 13 February 2010

Saint Petersburg - 14 February 2010

Interuniversity Centre for International Educational Programmes

(ICIEP), http://www.iciep.ru/

Moscow international fair Education and Career XXI

Moscow – 12-14 Nov, http://www.msk.znanie.info/

Saint-Petersburg Educational forum

SPb - 20-21 Nov, http://www.spb.znanie.info/

Begin Group Events (www.begin.ru)

Economic and Business Education Fair

Moscow, February, 2010 (Date TBC).

St. Petersburg, February, 2010 (Date TBC).

Higher Education for Your Children Fair

Moscow, April, 2010 (Date TBC).

St. Petersburg, April, 2010 (Date TBC).

Postgraduate Education Fair

Moscow, April, 2010 (Date TBC).

St. Petersburg, April, 2010

Begin Group Events (www.begin.ru)

Best Independent Schools Fair

Moscow, November 14, 2009, March 27, 2010

St. Petersburg, November 15, 2009, March 28, 2010.

Moscow,. St. Petersburg, March 28, 2010.

Executive MBA and Executive Education Fair

Moscow, October 7, 2009, March, 2010

St. Petersburg, October 10, 2009. March, 2010.

Thank you!

EduUK Russia Team:

Natalya Ravdina, Senior Projects and Partnerships Manager

Tatiana Shashkova, Projects and Partnerships Manager

Valentina Orlova, Project Coordinator