RURAL CONSUMER BEHAVIOUR. Classification of Rural Consumers. Affluent Group Middle Class Poor. Profile of Rural Consumers. Literacy Lower purchasing power Influence Occupation Culture Language. - PowerPoint PPT Presentation
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
RURAL CONSUMER BEHAVIOUR
Classification of Rural ConsumersAffluent GroupMiddle ClassPoor
Profile of Rural ConsumersLiteracyLower purchasing powerInfluenceOccupationCulture Language