Rumus Matematika SEO By Irhamullah, S.Kom
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Rumus Matematika SEO
By Irhamullah, S.Kom
Seeing Like a Search Engine
On-Page Optimization
Important HTML Elements
● Title tag<head>
<title>Page Title</title>
</head>
● Best practices– Tidak lebih dari 60-80 karakter
– Keyword penting berada di awal kalimat
– Masing-masing title sebaiknya unik
● Meta Description Tag<head>
<meta name="description" content="This is an example.">
</head>
● Best practices– Tidak lebih dari 155 karakter
– Masing-masing deskripsi dibuat unik
● Image<img src="img/keyword.jpg" alt="keyword" width="100" height="100">
● Text Link <a href="http://www.example.com/webpage.html">Keyword in Anchor Text</a>
● NoFollowed Link<a href="http://www.example.com/webpage.html" rel="nofollow">Keyword in Anchor Text</a>
● Image Link<a href="http://www.example.com/webpage.html"><img src="img/keyword.jpg" alt="keyword" width="100" height="100"></a>
● Hyperlinking Best Practices – Batas link perpage 150
– Gunakan link nofollow untuk link yang tidak ingin dicrawl oleh google
URL Best Practices
● SEO Tips for URLs– Gunakan kata kunci / keyword deskriptif dalam URL
– Perhatikan duplikat konten bila menggunakan beberapa parameter
– Jika memungkinkan, tempatkan konten pada subdomain yang sama untuk menjaga kualitas domain
– Recommended: http://example.com/blog
– Less Ideal: http://blog.example.com
Robot Control Syntax
Robots.txt adalah Sebuah file dengan sebuah fungsi yang di gunakan untuk membatasi akses robot mesin pencari (Search engine misal : Google,Bing,Yahoo) yang sedang menjelajahi atau membuka situs web yang anda miliki .
Robot Control Syntax● Robots.txt
– Location: http://example.com/robots.txt– User-agent: googlebot
– Disallow: /no-google.html– Sitemap: http://example.com/sitemap.xml
More information at http://www.robotstxt.org/robotstxt.html● X-Robots
– Location: Sent in the HTTP headers
– X-Robots-Tag: noindex
More information at http://noarchive.net/xrobots/● Meta Robots
– Location: In the html <head>– <meta name="ROBOT NAME" content="ARGUMENTS" />
More information at http://www.robotstxt.org/meta.html
Sitemap Syntax
Sitemap berguna sebagai sebuah informasi tentang url-url yang terdapat dalam sebauh web/blog kepada search engine. Dengan begitu akan mempermudah search engine untuk mengetahui apa saja yang berada dalam sebuah web/blog. Walaupun tanpa sitemap web/blog kita dapat terindex pada google. Tapi itu belum semua link yang terdapat pada link kita. Maka dengan menggunakan Sitemap, semua link yang ada pada web/blog kita akan terindex oleh google.
XML Sitemaps
<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
<url> <loc>http://www.example.com/</loc>
<lastmod>1970-01-01</lastmod>
<changefreq>monthly</changefreq>
<priority>0.8</priority>
</url>
</urlset>● Default Locations
http://www.example.com/sitemap.xml
http://www.example.com/sitemap.xml.gz
http://www.example.com/sitemap.gz
Sitemap Index File<?xml version="1.0" encoding="UTF-8"?>
<sitemapindex xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
<sitemap>
<loc>http://www.example.com/sitemap1.xml.gz</loc>
<lastmod>2004-10-01T18:23:17+00:00</lastmod>
</sitemap>
<sitemap>
<loc>http://www.example.com/sitemap2.xml.gz</loc>
<lastmod>2005-01-01</lastmod>
</sitemap>
</sitemapindex>
Contoh SiteMap :
● http://edition.cnn.com/sitemap/
● http://www.nbcnews.com/html/msnbc/HtmlSitemap0.html
Important Metadata
Facebook Open Graph<head>
<meta property="og:title" content="Title Goes Here">
<meta property="og:description" content="description-goes-here">
<meta property="og:type" content="your-content-type-goes-here"> (e.g., "article")
<meta property="og:url" content="http://www.your-site.com/">
<meta property="og:image" content="http://www.your-site.com/image.jpg">
<meta property="og:site_name" content="your-site-name">
<meta property="fb:admins" content="your-Facebook-page-user-ID">
</head>
More information at ● http://ogp.me/● https://developers.facebook.com/docs/opengraph/
<meta property="og:type" content="article" />
This is how Facebook knows that it's an article as opposed to, say, a book.
<meta property="og:type" content="book" />
Twitter Cards
<head>
<meta name="twitter:card" content="summary">
<meta name="twitter:url" content="http://www.example.com/your-url-goes-here/">
<meta name="twitter:title" content="Title Goes Here">
<meta name="twitter:description" content="Your description goes here.">
<meta name="twitter:image" content="http://example.com/image.jpg">
</head>
● More information at https://dev.twitter.com/docs/cards
Versi WEB Versi Mobile
Google+
● Google+ will extract information from Open Graph properties, title and meta description tags, or Schema.org microdata (recommended).
<html itemscope itemtype="http://schema.org/Article">
<head><meta itemprop="name" content="Title Goes Here">
<meta itemprop="description" content="Description Goes Here">
<meta itemprop="image" content="http://example.com/image.jpg">
</head>
More information at ● http://schema.org● https://developers.google.com/+/web/snippet/
Examples of Schema.org Rich Snippets Showing in Google
● E-commerce
● Tv Series
● Movies
● Events
Standar HTML
<div>SEO Conference<br/>Learn about SEO from experts in the field.<br/>Event date:<br/>May 8, 7:30pm</div>
Now, by structuring the data, we can tell the search engines more specific information about the type of data. The end result might look like this:
<div itemscope itemtype="http://schema.org/Event"><div itemprop="name">SEO Conference</div> <span itemprop="description">Learn about SEO from experts in the field.</span> Event date: <time itemprop="startDate" datetime="2012-05-08T19:30">May 8, 7:30pm</time> </div>
Hub Saya
● 085 725 249 265● http://twitter/ianpanrita● http://facebook.com/ianpanrita● http://ianpanrita.com
Related Documents
