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Juiy =8tl 4>== ^mok = ac 47
Tavga Fadgik) Meory Dgrhs meh
[sk ac Rabgmi Fkhgm ge ^udigb Tkimtgaes
Tavgas Meory Dgrhs ,PGfmokV Tavga Meory Dgrhs'
Dy Oraup: Bmrim # Mssabgmtks
Fahuik: BAFF447; ^udigb Tkimtgaes ge Oiadmi ^rmbtgbk
Cuii Emfk Rtuhket GH
Blme Blkk Wume 22>7?4=
Xkl \gckeo Gvme 22>77;?
@wa` Rgu Fgeo Hmegki 2472>>8
Laeo ^kgqge 22>7
7/23/2019 Rovio Mobile, Angry Birds and the Use of Social Media in Public Relations
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Juiy =8tl 4>== ^mok 4 ac 47
Tavga Fadgik) Meory Dgrhs meh
[sk ac Rabgmi Fkhgm ge ^udigb Tkimtgaes
GetrahubtgaeXlgs stuhy mttkfpts ta uehkrstmeh tlk raik pimykh dy sabgmi fkhgm ge tlk subbkss ac
Tavga Fadgiks Meory Dgrhs) meh law tlk bafpmey utgigzkh sabgmi fkhgm ms m taai ge
^udigb Tkimtgaes%
Rabgmi fkhgm gs hkcgekh ms $m oraup ac Getkrekt&dmskh mppigbmtgaes tlmt dugihs ae tlk
ghkaiaogbmi meh tkbleaiaogbmi cauehmtgaes ac _kd 4%>) wlgbl miiaws tlk brkmtgae meh
kxblmeok ac uskr&okekrmtkh baetket%$ ,@mpime # Lmkeikge) 4>>7'%
Rabgmi fkhgm meh gts rkimtkh tkbleaiaoy bme tm`k ae fmey carfs) subl ms carufs)
wkdiaos) sabgmi diaos) wg`gs) pahbmsts) plataormpl ! pgbturk slmrgeo) vghka ! muhga cgik
slmrgeo) rmtgeos) baffkets) vgkws) bigb`s) ig`ks) kfmgi) aeigek starks meh sabgmi
daa`fmr`geo ktb%
Bafpmey Lgstary
Tavga) m Cgeegsl omfk bafpmey) lmh lufdik dkogeegeos dkcark lgttgeo oiadmi
subbkss% Gt wms cauehkh ge 4>>2 ms Tkiuhk% Ge 4>>;) tlk emfk wms blmeokh ta
Tavga Fadgik% ,Tavga) Accgbgmi _kdsgtk'
Rtmr ^rahubt
Ge Hkbkfdkr 4>>7) Tavga rkikmskhMeoryDgrhscar Mppiks gAR% Gt wms Tavgas cgcty&
skbaeh prajkbt ,Rlmw) ^mtrgb`) 4>=='% Xlk omfk gs bketkrkh ae m oraup ac mvkeogeo
cigoltikss dgrhs) tlkgr adjkbtgvk dkgeo ta kigfgemtk tlgkvgeo pgos dy bmtmpuitgeo
tlkfskivks ge `mfg`mzk cmslgae% Xlk pimykr baetrais tlk meoik ac tlk bmtmpuit) meh
pagets mrk ogvke car kmbl strg`k%
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Juiy =8tl 4>== ^mok 2 ac 47
Kmriy omfk gfmok ac Meory Dgrhs ,PGfmokV Tktrgkvkh craf: Blke) Drgme \) 4>=='%
Burrket omfk gfmok ac Meory Dgrhs ,PGfmokV Tktrgkvkh craf: wsm&fadgik%aro'%
Tavga Fadgiks ^udigb Tkimtgaes Baffuegbmtgae Adjkbtgvks wgtl Meory Dgrhs
=% [egquk Rkiigeo ^aget & Cue
Meory Dgrhs acckrs m skesk ac Ksbmpgsf dy drgeogeo aut tlk blgih ge us) meh
pravghgeo laurs ac cue% ,Blkslgrk) Xaf) 4>=='
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Juiy =8tl 4>== ^mok 8 ac 47
4% Mhhgbtgvk Rgfpigbgty # Mbbkssgdgigty
Xlk omfk gs plysgbs&dmskh) sgfpik) ykt keomogeo% Xlkrk mrk ea ikeotly
gestrubtgaes) bafpigbmtkh piats) ar baecusgeo tutargmis meh baetrai `kys%
Omfk iamhgeo tgfks mrk kxtrkfkiy cmst% Gt gs kmsy ta pgb` up) meh bme dk
pimykh wgtlge m ckw fgeutks%
Gt mppkmis ta datl bmsumi omfkrs) meh hgk&lmrh cmes ,Blkslgrk) Xaf) 4>=='%
2% Mccarhmdik ^rgbgeo
Xrgmi vkrsgaes mrk crkk) dut tlk mbtumi omfk) saih tlrpauol Mppis Mpps Rtark)
basts aeiy [R(>%77 ,Mppik gXueks'% Mehragh vkrsgaes mrk crkk%ms tlky mrk
suppartkh dy ge&omfk mhvkrtgskfkets) wlgik ^B vkrsgaes bast [R(8%77%
8% Lufaraus meh Gbaegb
Xlk blmrmbtkrs mrk bafgbmi) meh kmsgiy rkbaoegzmdik wgtl uegquk ckmturks)
fast eatmdiy) tlk dgrhs tlgb`) crawegeo kykdraws%
^apuimrgzgeo tlk blmrmbtkrs gs ms gfpartmet ms omfk smiks) ms up ta 8>+ ac
Tavgas pracgts mrk okekrmtkh craf fkrblmehgsgeo ,Blkslgrk) Xaf) 4>=='%
Xlk gbaegb iaoa staah aut mfaeo tlk rkst ac tlk mpps ge Mppiks Mpps Rtark)
mttrmbtgeo mttketgae) meh tlus omgegeo haweiamhs ,@kehmii) ^mui) 4>=='%
Xlk saueh kcckbts mrk bmtbly) lgimrgaus meh gestmetiy rkbaoegzmdik%
Meory Dgrhs Cgkih Oughk ,PGfmokV) Tktrgkvkh craf: Xrmesfkhgm Bmfp =>=)
4>=>'%
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Juiy =8tl 4>== ^mok ; ac 47
;% Baetgeuaus Tkimtgaeslgp wgtl Bustafkrs
Rabgmi fkhgm gs tlk fast kccgbgket wmy ta fmgetmge twa&wmy baffuegbmtgaes
dktwkke Tavga meh gts pudigb% Gt gs tlk bafpmeys paigby tlmt mii cme fmgis meh
suookstgaes mrk ta dk meswkrkh% Bustafkr rkimtgaes gs mfaeo tlkgr tap
prgargtgks ,Blkslgrk) Xaf) 4>=='%
Burrket rmbtgbk
=% [sk ac Rabgmi Fkhgm
Xlk omfk lms m sgoegcgbmet prkskebk ae sabgmi fkhgm ektwar`s% Cmbkdaa`
rkogstkrkh ;72)>>> Ig`ks ae tlk _g`gpkhgms Meory Dgrhs miaek% Ig`kwgsk) gt
misa rkogstkrkh fark tlme 8>>)>>> pimykrs pkr faetl wla pimy tlk argogemi
Meory Dgrhs) meh mifast ;>>)>>> car tlk Rkmsaes vkrsgae%
Mbbarhgeo ta aur survky ,Meekx D') sabgmi fkhgm mbts ms tlk skbaeh ikvki ac
baetmbt wgtl tlk omfk ,tlk cgrst dkgeo warh&ac&fautl') pravghgeo gecarfmtgae
tlrauol pkkr hgsbussgae%
Rabgmi fkhgm miiaws Tavga ta rkmbl gts tmrokt muhgkebk qugb`iy meh blkmpiy)
meh mbts ms m ckkhdmb` blmeeki% Car kxmfpik) ^udigbgty bigps mrk
hgsskfgemtkh tlrauol vghka&dramhbmstgeo wkd sgtks) ig`k WauXudk ,WauXudk'%
Ae carufs) sabgmi wkdsgtks meh diaos) pimykrs bme kxblmeok omfgeo tgps meh
rkvgkw wmi`tlrauols% Dksghks Cmbkdaa` cme pmoks) trmccgb stmtgstgbs car tlgrh&
pmrty wkd pmoks mssabgmtkh wgtl tlk omfk bme misa dk trmb`kh vgm
Cmbkdaa`s Ig`k cuebtgae ,Cmbkdaa`'% Crkk uphmtks wkrk misa meeauebkh
tlrauol sabgmi wkdsgtks%
Xlk accgbgmi Meory Dgrhs aeigek slap skiis piusl tays) ^B omfks meh bmsgeos
car kikbtraegb hkvgbks% Bustafkrs bme misa mbbkss tlgs stark tlrauol
Cmbkdaa`%
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Juiy =8tl 4>== ^mok 3 ac 47
4% Aek Baetmbt) _arihwghk Hgstrgdutgae
Mppiks Mpps Rtark pimys me gfpartmet raik ge Meory Dgrhs subbkss% Tavga gs
mdik ta skburk me ueprkbkhketkh fmr`kt slmrk tlrauol Mppik miaek) wgtlaut
lmvgeo ta ekoatgmtk wgtl atlkr plaek fmeucmbturkrs) tkibas ar atlkr tlgrh&
pmrtgks ,Blkslgrk) Xaf) 4>=='%
2% Fuitg&^imtcarf Kxpmesgae
^rgar ta hkvkiapgeo tlk omfk) Tavga lmh ghketgcgkh tlmt tlk Mpps Rtark wauih
dk tlk caatlaih craf wlgbl kxpmesgaes ta atlkr pimtcarfs wgii dk imueblkh%
Argogemiiy rkikmskh car Mppiks gAR) tlk omfks papuimrgty orkw gffkeskiy%_lgik gts omfgeo pimtcarf gs stgii fmgeiy rkigmet ae Mppiks g^mh meh g^laek) gt
lms misa fmhk carmys ta baequkr atlkr fmr`kts%
Xlgs gebiuhks hksgoegeo ekw vkrsgaes car sfmrtplaek pimtcarfs ig`k Mehragh)
Ryfdgme) L^) meh Ea`gm% Skrsgaes car baesaik pimtcarfs gebiuhk Egetkeha meh
Raey ^imystmtgae) meh vkrsgaes car apkrmtgeo systkfs gebiuhk _gehaws meh
Fmbgetasl%
8% Fmgetmgegeo Burgasgty # Getkrkst
Tavga misa skk`s ta rktmge gts bustafkrs dy rkikmsgeo ekw baetket rkouimriy%
Xlgs mpprambl gebiuhks tlk rkikmsk ac tlk Meory Dgrhs Rkmsaes vkrsgae
wlgbl gs dmskh ae ckstgvk skmsaes ar laighmys%
Ge mhhgtgae) Tavga kxpiarkh tlk baebkpt ac m favgk tgk&ge dy rkikmsgeo Meory
Dgrhs Tga ge 4>==) ge baejuebtgae wgtl tlk megfmtgae cgif ac tlk smfk emfk%
Momge) tlk lypk okekrmtkh ae sabgmi fkhgm mt kmbl imuebl ikehs m lmeh ge
prafatgeo tlk omfk% ,Draghm) Tgb`) 4>=='
Xmrokt Muhgkebks # Dusgekss ^mrtekrs
=% Xmrokt MuhgkebksTavgas gegtgmi rkskmrbl ghketgcgkh tlkgr tmrokt muhgkebk ms g^laek uskrs) wlgbl)
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Juiy =8tl 4>== ^mok ? ac 47
turekh aut tlmt gt wms kvkrydahy%,Blkslgrk) Xaf) 4>=='% Xlus) tlky
hksgoekh Meory Dgrhs ta mppkmi ta kvkrydahy%
4% Dusgekss ^mrtekrs
Tavgas dusgekss pmrtekrs lmvk m baffae trmgt: tlky uehkrstmeh) meh `eaw
law ta tmp tlk pawkr ac sabgmi fkhgm% Car hgogtmi prahubts) sabgmi fkhgm gs m
fkmes ta me keh) meh lms rkpimbkh trmhgtgaemi fkhgm ms tlk fmge autikt car ^T
baffuegbmtgaes% ,Xm`mlmslg) Hkme) 4>=='
Tavga Fadgik meh Mhvmebks ge Rabgmi Fkhgm Xkbleaiaoy
Tkmi&Xgfk Bustafkr Ruppart ae Xwgttkr
^rkvgausiy `eawe ms TavgaFadgik ge tlk Xwgttkrsplkrk ,Axcarh Hgbtgaemrgks') tlk
emfk lms dkke rkpimbkh dyMeoryDgrhs% Xlgs lkips ta cmbgigtmtk cmes ae tlk Xwgttkr
ektwar`) dy kemdigeo kmsgkr skmrblks) meh gfpravgeo bustafkr skrvgbk%
Xlkgr getkrmbtgvk rkmi&tgfk bustafkr suppart gs mvmgimdik ae kvkry war`geo hmy% Xlk
Xwgttkr ckkh gs misa dkgeo uphmtkh rkouimriy wgtl tlk imtkst fmr`ktgeo meh ^T
gecarfmtgae ,Tavga Diao) 4>=='%
Oaaoik Blrafk _kd Rtark
Meory Dgrhs gs crkkiy mvmgimdik aeigek ge lgol hkcgegtgae rksaiutgae ae tlk Oaaoik
Blrafk _kd Rtark ,Tavga Diao) 4>=='%
Meory Dgrhs ae Getkrekt XS
Ta`u) Geb%) tlk fmr`kt ikmhkr ge Getkrekt XS) lms rkbketiy pmrtekrkh wgtl Tavga ta
drgeo tlk Meory Dgrhs kxpkrgkebk ta Getkrekt XS ,Ta`u) Geb%) 4>=='% Xlk pime gs ta
acckr Meory Dgrhs omfks) me megfmtkh skrgks) meh rkimtkh fkrblmehgsk mii tlrauol
tlk Ta`u Blmeeki Rtark%
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Juiy =8tl 4>== ^mok < ac 47
Meory Dgrhs Baa`daa`
Raae) m skic&pudigslkh cmfgiy baa`daa` baesgstgeo fmgeiy ac koo&dmskh rkbgpks wgii
dk mvmgimdik craf Mfmzae) Mppik) meh Dmreks # Eadik% Gt wgii dk saih ge datl
trmhgtgaemi dauehkh meh kikbtraegb&daa` vkrsgaes ,Sme Oravk) Jkeegckr) 4>=='%
Favgk ^mrtekrslgp # Rupkr Dawi Mhvkrtgskfket
Meory Dgrhs bmfka ge tlk baffkrbgmi carTga tlk favgk ,Tga Rupkr Dawi Mh'%
Meory Dgrhs wms ckmturkh ge m bmfka ge tlk Rupkr Dawi mhvkrtgskfket kmrigkr tlgs
ykmr ,_mrrke) Blrgstgem) 4>==') mppkmrgeo ge tlk baffkrbgmi ac tlk megfmtkh cgif)
Tga ,prahubkh dy Diuk R`y Rtuhgas'% Cmes tlmt ueiab`kh m bahk wauih dk trkmtkh ta
m Rupkr Dawi&tlkfkh ikvki ge tlk omfk% Ge mhhgtgae) pimykrs wla bafpiktkh tlmt
pmrtgbuimr omfk ikvki lmh tlk appartuegty ta wge pmssks ta mttkeh tlk Tga favgk
prkfgkrk%
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Juiy =8tl 4>== ^mok 7 ac 47
R_AX Memiysgs ac Tavga Fadgik usgeo Rabgmi Fkhgm ge ^udigb Tkimtgaes
PGfmokV Tktrgkvkh craf: [sgeo Rabgmi Fkhgm car ^T
Rtrkeotls
=% _arihwghk Tkmbl # Mhvmebks ge Xkbleaiaoy
Rabgmi fkhgm gs me kcckbtgvk pimtcarf car rkmblgeo aut ta fmss muhgkebks
warihwghk% _gtl mhvmebks ge fadgik meh wkd tkbleaiaoy getkormtgeo sabgmi
fkhgm ms m taai) tlk muhgkebk paai car Tavga gs orawgeo% Xlkgr favk ta
Cmbkdaa` wgii ormet tlkf curtlkr mbbkss ta m dmsk ac ;>> fgiigae uskrs ,Aigvkras)
Iugs) 4>=='%
Orkmtkr baeekbtgvgty fkmes Tavga bme baffuegbmtk hgrkbtiy wgtl tlkgr pudigbs%
Fmrslmii FbIulme prksuppaskh tlk getkrekt meh sabgmi fkhgm ms kxtkesgaes ac
baesbgausekss) baetrmbtgeo tlk warih geta m oiadmi vgiimok ,FbIulme) Fmrslmii)
=734'%
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Juiy =8tl 4>== ^mok => ac 47
4% [eaccgbgmi Mfdmssmhars
Cmes wla diaookh) twkktkh) meh pastkh mdaut Meory Dgrhs ae sabgmi fkhgm
ektwar`s dkbmfk wgiigeo) ueaccgbgmi mfdmssmhars car tlk omfk ,Aigvkras) Iugs)
4>=='% Xlgs wms crkk pudigbgty car Tavga) ae tap ac tlkgr aeigek fmr`ktgeo
bmfpmgoe%
Tavga kvke aromegzkh m _arih Meory Dgrhs Hmy car gts cmes) ae Hkbkfdkr == tl
4>=>%
2% Tkmi&Xgfk Baffuegbmtgae # Baffuegty Keomokfket
Ms eatkh mdavk) Tavga usks Rabgmi Fkhgm car bustafkr suppart meh pudigbgty%
Xlgs fkmes Tavga bme hgsskfgemtk gecarfmtgae qugb`iy) meh sabgmi fkhgms
pkkr&ta&pkkr getkrmbtgae fkmes tlkgr tmrokt muhgkebks bme okt gestmet
gecarfmtgae ms meh wlke tlky rkqugrk gt% Cmes tlmt mrk keomokh mrk misa fark
ig`kiy ta fmgetmge m iaeokr getkrkst ge Tavgas omfks%
Xmdik =%=Caur fahkis ac pudigb rkimtgaes
Mhmptkh craf Oruego meh Luet) =7
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Juiy =8tl 4>== ^mok == ac 47
Ckkhdmb` omtlkrkh craf sabgmi fkhgm bafks tlrauol blmeekis subl ms diaos)
baffkets ae pasts ar vghkas) meh kfmgi% Xlgs ckkhdmb` miiaws Tavga ta
kvmiumtk tlkgr strmtkogks) meh pime cuturk fkssmoks%
Xlgs gs ge igek wgtl ekw baffuegbmtgae fahkis) subl ms tlmt prapaskh dy
Cauiokr ,Cauiokr) Hmvgs) 4>>8'%
Me Kbaiaogbmi Fahki ac tlk Baffuegbmtgae ^rabkss ,PGfmokV) Cauiokr) Hmvgs)
4>>8'%
Rubl m baffuegbmtgae fahki prkskets m bmsk wlkrkge baesufkrs meh brkmtars
lmvk m futumiiy dkekcgbgmi rkimtgaeslgp%
8% Fmr`kt Tkskmrbl
Ckkhdmb` craf bustafkrs miiaws Tavga ta kxpiark baebkpts) metgbgpmtk trkehs
meh pime hkvkiapfket ac omfks% Car kxmfpik) m ;&ykmr&aih day emfkh Ktlme
fmgikh safk Meory Dgrhs cme mrt ta Tavga) wla tlke gebarparmtkh lgs hksgoe
geta tlk omfk ,Rlmw) ^mtrgb`) 4>=='%
;% Bast&Kcckbtgvk # Fkmsurmdik
Mhvkrtgsgeo tlrauol sabgmi fkhgm gs ikss kxpkesgvk ms bafpmrkh ta trmhgtgaemi
fkhgm% [piamhgeo m WauXudk vghka ac Meory Dgrhs basts eatlgeo) meh ykt Tavga
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Juiy =8tl 4>== ^mok =4 ac 47
bme kmre mhvkrtgsgeo haiimrs ms tlk vghkas baffmeh fgiigaes ac vgkws ,Blkslgrk)
Xaf) 4>=='%
Misa) wkd memiytgbs pravghk Tavga me kmsy taai ta skk gc tlkgr drmeh ar omfks
mrk ge trkeh) meh tlus) tlk pudigbs mttgtuhk tawmrhs gts drmeh baesbgausekss%
3% Barparmtk Rabgmi Tkspaesgdgigty
Ge igek wgtl tlkgr omfk) Tavga supparts tlk bmusk ac DgrhIgck Getkremtgaemi) wlgbl
gs baffgttkh ta tlk baeskrvmtgae ac brgtgbmiiy kehmeokrkh dgrhs ,DgrhIgck
Getkremtgaemi) Accgbgmi _kdsgtk'% Tavga lms lkipkh rmgsk mwmrkekss tlrauol tlkgr
wkdsgtk meh Cmbkdaa` pmok ,Tavga Diao) 4>==') meh rkwmrhs cmes dy ogvgeo
tlkf mbbkss ta m skbrkt ikvki ge tlk omfk ,Iaeo Mhk) 4>=='%
_km`ekssks
=% Igfgtmtgaes ac Xkbleaiaoy
Rabgmi fkhgm rkqugrks getkrekt ar fadgik mbbkss0 lkebk) tlask wgtlaut subl
tkbleaiaogks bmet okt gevaivkh% Xlgs paai ac pkapik lawkvkr) gs okttgeo
sfmiikr%
4% Ekkhs Baesgstkeby
Tavga wgii ekkh ta baestmetiy `kkp keomogeo tlkgr cmes) dkbmusk usgeo sabgmi
fkhgm fkmes okekrmtgeo fark kccarts ta `kkp up m baesgstket fkssmok meh
barparmtk gfmok% Lmvgeo me aeigek caiiawgeo fkmes tlky bmet hgsmppkmr
suhhkeiy%
Xlgs gs ueig`k trmhgtgaemi fkhgm) wlkrk cmgiurk ta mhvkrtgsk rkouimriy fmy eat dk
tlmt hmfmogeo ta m drmeh%
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Juiy =8tl 4>== ^mok =2 ac 47
2% ^rahubt Dkgeo Fark _kii&`eawe Xlme Xlk Bafpmey
^T gs tlk brkmtgae meh ghketgcgbmtgae ac m drmeh meh ghketgty% Tksuits craf aur
survky ,Meekx D' gehgbmtk tlmt Tavgas drmeh gset ms straeo ms tlk drmeh ac
tlkgr prahubt) Meory Dgrhs) tlus brkmtgeo me getkrkstgeo sgtumtgae wlkrk tlk
prahubt gs fark wkii&`eawe tlme tlk bafpmey tlmt prahubkh gt%
8% Aek&Lgt _aehkr1
Xlgs brkmtks patketgmi pradikfs car Tavga) ms tlky bauih bafk ta dk `eawe ms
m aek&lgt waehkr% Ge cuturk) Tavgas atlkr eae&Meory Dgrhs omfks fmy succkr
ge papuimrgty huk ta tlk wkm`ekss ac tlk bafpmey drmeh%
Tavgas fmemokfket lms rkmigzkh tlgs) meh tlus) mrk war`geo ae ekw
baebkpts ,Blkslgrk) Xaf) 4>=='%
Appartuegtgks
=% ^mrtekrslgp Appartuegtgks # Barparmtk Baffuegbmtgaes
Meory Dgrhs lms dkke prmgskh ms tlk ekw Rupkr Fmrga ,Blke) Drgme \) 4>==')
meh pimes mrk ge tlk war`s ta hgvkrsgcy tlk drmeh% Gegtgmtgvks gebiuhk tlk
hkvkiapfket ac damrh omfks meh m favgk%
Dksghks Mppik meh Diuk R`y Rtuhgas) Tavga gs misa pimeegeo pmrtekrslgps wgtl
Cmbkdaa`) Fgbrasact) Oaaoik) Fmttki) Ta`u) Hawejay) Dmreks # Eadik) Mfmzae)
meh fark% Momge) tlksk ekw pmrtekrslgps mrk meeauebkh tlrauol sabgmi fkhgm%
Fkfdkrs acTavgas fmemokfket tkmf lmvk misa dkke gevgtkh ms spkm`krs ar
baetrgdutars ta baeckrkebks ,@kehmii) ^mui) 4>=='%
4% Cgehgeo Xmiket # Kfpiaykk Tkimtgaes
Tavga usks sabgmi fkhgm ta cgeh meh lgrk ekw kfpiaykks% Jad apkegeos mrk
pastkh ae tlkgr bafpmey wkdsgtk ,Tavga) Accgbgmi _kdsgtk'%
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Juiy =8tl 4>== ^mok =8 ac 47
2% Sgrmi Fmr`ktgeo # Fkrblmehgsgeo
Meory Dgrhs lmh oaek vgrmi tlrauol sabgmi fkhgm) lkipgeo Tavga ta mblgkvk
subbkss% Ekw baesufkr rkskmrbl slaws avkr ;>+ ac Cmbkdaa` cmes meh 3>+
ac Xwgttkr caiiawkrs smy tlky mrk fark ig`kiy ta duy ar rkbaffkeh m prahubt
wlgbl lms m prkskebk ae sabgmi fkhgm ,Blmhwgb` Fmrtge Dmgiky) 4>=='%
Gfmok rktrgkvkh craf: Blmhwgb` Fmrtge Dmgiky) 4>==%
Xlrkmts
=% Gehustrgmi Kspgaemok # Gecarfmtgae Ikm`s
Bafpktgtars mrk mdik ta mbbkss gecarfmtgae) subl ms imuebl hmtks) meh
hkvkiap bauetkr&strmtkogks) subl ms imueblgeo sgfgimr prahubts%
[tgigzgeo sabgmi fkhgm misa fkmes Tavgas kfpiaykks mrk fark baeekbtkh)
meh lufmes fm`k fgstm`ks% Baecghketgmi gecarfmtgae fmy gemhvkrtketiy dk
ikm`kh aut%
4% Brgsgs # Gssuks
Dkgeo ge fark hgrkbt baetmbt fkmes tlmt wlke m brgsgs strg`k) sabgmi fkhgm wgii
fmoegcy tlk gfpmbt) ms gecarfmtgae sprkmhs rmpghiy% ^aar fmemokfket meh
baffuegbmtgae hurgeo m brgsgs bauih tmregsl Tavgas rkputmtgae%
7/23/2019 Rovio Mobile, Angry Birds and the Use of Social Media in Public Relations
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Juiy =8tl 4>== ^mok =; ac 47
2% Bapyrgolt Gecrgeokfket
[emutlargzkh rkpigbmtgae ac Tavgas fkrblmehgsk bafpktks car pracgts% ^grmtkh
vkrsgaes ac piusl tays meh tkk&slgrts mrk mirkmhy dkgeo saih ge starks mbarss
tlk warih%
8% Jmgi&Drkm`geo
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crkk% Xlgs misa rkhubks tlk rkvkeuk car Tavga%
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Juiy =8tl 4>== ^mok =3 ac 47
Bmsk Rtuhy: M Bafpmrgsae Dktwkke Tavga Fadgik vs% Zyeom
Bafpmey Hksbrgptgae
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meh tlk baebkpt ac Crkkfguf ,Dayh K%D%) 4>=>') wlkrk omfks mrk crkk dut uskrs
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=% Rabgmi Fkhgm ^imtcarfs) Mhvkrtgsgeo # Drmehgeo
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ge&omfk mhvkrtgsgeo meh mutafmtgb omfk uphmtks ta pimykrs crgkehs ,Orass)
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carkcraet ac pudigb baesbgausekss mfaeo sabgmi fkhgm%
4% Omfks Hkvkiapkh
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Juiy =8tl 4>== ^mok =? ac 47
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gts rkimtkh spge&accs% Zyeom) lawkvkr) lms hkvkiapkh just avkr 8> omfks) dut lms
mirkmhy mblgkvkh subbkss wgtl =2 tgtiks%
Zyeoms omfks mrk misa mvmgimdik ae datl fadgik pimtcarfs meh sabgmi ektwar`s%
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2% Xmrokt Muhgkebks
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Fgigtmry Rtrmtkoy ,Kfpgrks # Miigks') Cgsl Tkmrgeo ,CgslSgiik' ar Omeostkr ,Fmcgm
_mrs'% Xlgs brkmtks fmss&mppkmi ta kmbl spkbgcgb tmrokt muhgkebks%
8% Bustafkr Ckkhdmb`
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sgtks car kmbl ac gts omfks%
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Juiy =8tl 4>== ^mok =< ac 47
Baebiusgae
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meh tlgs lms lkipkh tlkgr stmr prahubt) Meory Dgrhs) ta mblgkvk warihwghk rkbaoegtgae%
_lgik atlkr omfk hkvkiapkrs fmy lmvk uskh trmhgtgaemi fkhgm blmeekis dkcark
drmeblgeo aut geta sabgmi fkhgm) Tavga lms tm`ke tlk appasgtk mpprambl) utgigzgeo
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tkbleaiaogks) Tavga wgii ekkh ta hkvkiap tlkgr drmehgeo ae sabgmi ektwar`geo sgtks)
meh kvketumiiy tlrauol atlkr fmss fkhgm blmeekis taa%
"""
_arh Bauet: ,4)7>3 warhs'
7/23/2019 Rovio Mobile, Angry Birds and the Use of Social Media in Public Relations
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Juiy =8tl 4>== ^mok =7 ac 47
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=% Meory Dgrhs Ekst% _kd Rgtk% Tktrgkvkh Juiy =4tl 4>==) craf
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lttp:!!gtueks%mppik%baf!us!mpp!meory&dgrhs!gh2824>>3;31ft6==)
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Juek 47tl 4>==% _kd Habufket% Tktrgkvkh Juiy >?tl 4>==) craf
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bkikdrmtks&suffkr&wgtl&pgo&uphmtk!
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Tktrgkvkh Juek =?tl 4>==) craf
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^rkss+4>Bketkr+4>^latas&
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lttp:!!www%wgrkh%baf!omhoktimd!4>==!>=!mpp&stmrs&meory&dgrhs!mii!=
http://www.angrybirdsnest.com/http://www.angrybirdsnest.com/http://itunes.apple.com/us/app/angry-birds/id343200656?mt=8http://itunes.apple.com/us/app/angry-birds/id343200656?mt=8http://www.birdlife.org/http://www.birdlife.org/http://www.birdlife.org/http://socialtimes.com/freemium-summit-three-lessons-on-making-the-freemium-model-work-from-wordpress-ceo_b52206http://socialtimes.com/freemium-summit-three-lessons-on-making-the-freemium-model-work-from-wordpress-ceo_b52206http://socialtimes.com/freemium-summit-three-lessons-on-making-the-freemium-model-work-from-wordpress-ceo_b52206http://socialtimes.com/freemium-summit-three-lessons-on-making-the-freemium-model-work-from-wordpress-ceo_b52206http://socialtimes.com/freemium-summit-three-lessons-on-making-the-freemium-model-work-from-wordpress-ceo_b52206http://reviews.cnet.com/8301-19512_7-20075441-233/angry-birds-seasons-celebrates-summer-with-pig-update/http://reviews.cnet.com/8301-19512_7-20075441-233/angry-birds-seasons-celebrates-summer-with-pig-update/http://reviews.cnet.com/8301-19512_7-20075441-233/angry-birds-seasons-celebrates-summer-with-pig-update/http://blog.cmbinfo.com/Portals/75217/images/U--2010-Hubspot-Press%20Center%20Photos-Boston%20Market%20Research%20consumer%20pulse%20-resized-600.gifhttp://blog.cmbinfo.com/Portals/75217/images/U--2010-Hubspot-Press%20Center%20Photos-Boston%20Market%20Research%20consumer%20pulse%20-resized-600.gifhttp://blog.cmbinfo.com/Portals/75217/images/U--2010-Hubspot-Press%20Center%20Photos-Boston%20Market%20Research%20consumer%20pulse%20-resized-600.gifhttp://blog.cmbinfo.com/Portals/75217/images/U--2010-Hubspot-Press%20Center%20Photos-Boston%20Market%20Research%20consumer%20pulse%20-resized-600.gifhttp://www.wired.com/gadgetlab/2011/01/app-stars-angry-birds/all/1http://www.wired.com/gadgetlab/2011/01/app-stars-angry-birds/all/1http://www.wired.com/gadgetlab/2011/01/app-stars-angry-birds/all/1http://blog.cmbinfo.com/Portals/75217/images/U--2010-Hubspot-Press%20Center%20Photos-Boston%20Market%20Research%20consumer%20pulse%20-resized-600.gifhttp://blog.cmbinfo.com/Portals/75217/images/U--2010-Hubspot-Press%20Center%20Photos-Boston%20Market%20Research%20consumer%20pulse%20-resized-600.gifhttp://blog.cmbinfo.com/Portals/75217/images/U--2010-Hubspot-Press%20Center%20Photos-Boston%20Market%20Research%20consumer%20pulse%20-resized-600.gifhttp://reviews.cnet.com/8301-19512_7-20075441-233/angry-birds-seasons-celebrates-summer-with-pig-update/http://reviews.cnet.com/8301-19512_7-20075441-233/angry-birds-seasons-celebrates-summer-with-pig-update/http://socialtimes.com/freemium-summit-three-lessons-on-making-the-freemium-model-work-from-wordpress-ceo_b52206http://socialtimes.com/freemium-summit-three-lessons-on-making-the-freemium-model-work-from-wordpress-ceo_b52206http://socialtimes.com/freemium-summit-three-lessons-on-making-the-freemium-model-work-from-wordpress-ceo_b52206http://www.birdlife.org/http://itunes.apple.com/us/app/angry-birds/id343200656?mt=8http://www.angrybirdsnest.com/7/23/2019 Rovio Mobile, Angry Birds and the Use of Social Media in Public Relations
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Juiy =8tl 4>== ^mok 4> ac 47
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4>==% _kd Habufket% Tktrgkvkh Juiy >==) craf
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meory&dgrhs&m&wgeekr1pmok6mii
7% Cmbkdaa`% Meory Dgrhs Cmbkdaa` Baffuegty%_kd ^mok% Tktrgkvkh Juiy
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4>==) craf
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lttp:!!mrtgbiks%bee%baf!4>=>&>4&42!tkbl!cmbkdaa`%omfksQ=Qfmr`&pgebus&
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Juiy =8tl 4>== ^mok 4= ac 47
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==>% _gii Zyeom Dkbafk tlk Oaaoik ac Omfks) Juiy 48tl
4>=>% _kd Habufket% Tktrgkvkh Juiy =>tl 4>==) craf
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4>==% _kd Habufket% Tktrgkvkh Juiy =2tl 4>==) craf
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4=% Aigvkras) Iugs) 4>==% Xlk Meory Dgrh sabgmi fkhgm trkdublkt) Fmrbl
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lttp:!!www%sabgmifkhgmfmr`ktgeo%baf!diao!tlk&meory&dgrhs&sabgmi&fkhgm&
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44% Axcarh Hgbtgaemrgks e%h%) Xwgttkrsplkrk% _kd ^mok% Tktrgkvkh Juiy >?tl 4>==)
craflttp:!!axcarhhgbtgaemrgks%baf!hkcgegtgae!Xwgttkrsplkrk
http://iranmanagers.net/wp-content/uploads/2011/04/Users-of-the-world-unite.pdfhttp://iranmanagers.net/wp-content/uploads/2011/04/Users-of-the-world-unite.pdfhttp://iranmanagers.net/wp-content/uploads/2011/04/Users-of-the-world-unite.pdfhttp://iranmanagers.net/wp-content/uploads/2011/04/Users-of-the-world-unite.pdfhttp://www.telegraph.co.uk/technology/video-games/8303173/Angry-Birds-the-story-behind-iPhones-gaming-phenomenon.htmlhttp://www.telegraph.co.uk/technology/video-games/8303173/Angry-Birds-the-story-behind-iPhones-gaming-phenomenon.htmlhttp://www.telegraph.co.uk/technology/video-games/8303173/Angry-Birds-the-story-behind-iPhones-gaming-phenomenon.htmlhttp://www.telegraph.co.uk/technology/video-games/8303173/Angry-Birds-the-story-behind-iPhones-gaming-phenomenon.htmlhttp://www.nytimes.com/2010/07/25/business/25zynga.html?_r=1&src=busln&pagewanted=allhttp://www.nytimes.com/2010/07/25/business/25zynga.html?_r=1&src=busln&pagewanted=allhttp://www.nytimes.com/2010/07/25/business/25zynga.html?_r=1&src=busln&pagewanted=allhttp://www.birdlife.org/community/2011/04/help-for-the-world%E2%80%99s-angriest-birds/http://www.birdlife.org/community/2011/04/help-for-the-world%E2%80%99s-angriest-birds/http://www.birdlife.org/community/2011/04/help-for-the-world%E2%80%99s-angriest-birds/http://www.socialmediamarketing.com/blog/the-angry-birds-social-media-trebuchethttp://www.socialmediamarketing.com/blog/the-angry-birds-social-media-trebuchethttp://www.socialmediamarketing.com/blog/the-angry-birds-social-media-trebuchethttp://oxforddictionaries.com/definition/Twitterspherehttp://oxforddictionaries.com/definition/Twitterspherehttp://oxforddictionaries.com/definition/Twitterspherehttp://oxforddictionaries.com/definition/Twitterspherehttp://www.socialmediamarketing.com/blog/the-angry-birds-social-media-trebuchethttp://www.socialmediamarketing.com/blog/the-angry-birds-social-media-trebuchethttp://www.birdlife.org/community/2011/04/help-for-the-world%E2%80%99s-angriest-birds/http://www.birdlife.org/community/2011/04/help-for-the-world%E2%80%99s-angriest-birds/http://www.nytimes.com/2010/07/25/business/25zynga.html?_r=1&src=busln&pagewanted=allhttp://www.nytimes.com/2010/07/25/business/25zynga.html?_r=1&src=busln&pagewanted=allhttp://www.telegraph.co.uk/technology/video-games/8303173/Angry-Birds-the-story-behind-iPhones-gaming-phenomenon.htmlhttp://www.telegraph.co.uk/technology/video-games/8303173/Angry-Birds-the-story-behind-iPhones-gaming-phenomenon.htmlhttp://iranmanagers.net/wp-content/uploads/2011/04/Users-of-the-world-unite.pdfhttp://iranmanagers.net/wp-content/uploads/2011/04/Users-of-the-world-unite.pdf7/23/2019 Rovio Mobile, Angry Birds and the Use of Social Media in Public Relations
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lttp:!!www%ravga%baf!gfo!meorydgrhsQdgo%jpo
4?% Tavga Diao% _kd Rgtk% Tktrgkvkh Juiy >?tl 4>==) craf
lttp:!!www%ravga%baf!gehkx%plp1pmok6diao
4==% Xlk Cuturk ac Meory Dgrhs) Ckdrumry 4==% _kd
Habufket% Tktrgkvkh Juiy >== craf
lttp:!!www%omfkpra%baf!carufs!tapgb!;=27338!ohb&skssgae&meory&dgrhs&tlk&
cuturk&ac&meory&dgrhs!
47%Xm`mlmslg) Hkme) 4>==% R`ypk cauehkr) atlkrs bmtmpuit (84F ta MeoryDgrhs)
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2>%Xm`mlmslg) Hkme) 4>==% Zyeom dkbafks Ea% = ge eufdkr ac aeigek omfkrs)
Juiy 2=st4>>7% _kd Habufket% Tktrgkvkh Juiy =4tl 4>==) craf
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Juiy =8tl 4>== ^mok 42 ac 47
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2;% wsm&fadgik%aro% PGfmokV _kd Gfmok% Tktrgkvkh Juiy =2tl 4>==) craf
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http://venturebeat.com/2009/07/31/zynga-becomes-no-1-in-numbers-of-online-gamers/http://venturebeat.com/2009/07/31/zynga-becomes-no-1-in-numbers-of-online-gamers/http://venturebeat.com/2009/07/31/zynga-becomes-no-1-in-numbers-of-online-gamers/http://transmediacamp101.files.wordpress.com/2010/12/media_httpsiwsjnetpub_zdscl-scaled1000.jpghttp://transmediacamp101.files.wordpress.com/2010/12/media_httpsiwsjnetpub_zdscl-scaled1000.jpghttp://transmediacamp101.files.wordpress.com/2010/12/media_httpsiwsjnetpub_zdscl-scaled1000.jpghttp://www.reecestanton.com/social/media-for-prhttp://www.reecestanton.com/social/media-for-prhttp://www.reecestanton.com/social/media-for-prhttp://mashable.com/2011/06/08/angry-birds-cookbook/http://mashable.com/2011/06/08/angry-birds-cookbook/http://mashable.com/2011/02/06/rio-angry-birds-super-bowl/http://mashable.com/2011/02/06/rio-angry-birds-super-bowl/http://mashable.com/2011/02/06/rio-angry-birds-super-bowl/http://www.wsa-mobile.org/sites/default/files/angry-birds-3.JPGhttp://www.wsa-mobile.org/sites/default/files/angry-birds-3.JPGhttp://www.youtube.com/watch?v=-eyig_V-_5ohttp://www.youtube.com/watch?v=-eyig_V-_5ohttp://www.youtube.com/watch?v=-eyig_V-_5ohttp://www.youtube.com/watch?v=-7gIpfrQdAIhttp://www.youtube.com/watch?v=-7gIpfrQdAIhttp://www.youtube.com/watch?v=-7gIpfrQdAIhttp://www.youtube.com/watch?v=bNNzRyd1xz0http://www.youtube.com/watch?v=bNNzRyd1xz0http://www.youtube.com/watch?v=bNNzRyd1xz0http://www.youtube.com/watch?v=IopxzbXo-gghttp://www.youtube.com/watch?v=IopxzbXo-gghttp://www.youtube.com/watch?v=IopxzbXo-gghttp://www.youtube.com/watch?v=IopxzbXo-gghttp://www.youtube.com/watch?v=bNNzRyd1xz0http://www.youtube.com/watch?v=-7gIpfrQdAIhttp://www.youtube.com/watch?v=-eyig_V-_5ohttp://www.wsa-mobile.org/sites/default/files/angry-birds-3.JPGhttp://mashable.com/2011/02/06/rio-angry-birds-super-bowl/http://mashable.com/2011/06/08/angry-birds-cookbook/http://www.reecestanton.com/social/media-for-prhttp://transmediacamp101.files.wordpress.com/2010/12/media_httpsiwsjnetpub_zdscl-scaled1000.jpghttp://transmediacamp101.files.wordpress.com/2010/12/media_httpsiwsjnetpub_zdscl-scaled1000.jpghttp://venturebeat.com/2009/07/31/zynga-becomes-no-1-in-numbers-of-online-gamers/http://venturebeat.com/2009/07/31/zynga-becomes-no-1-in-numbers-of-online-gamers/7/23/2019 Rovio Mobile, Angry Birds and the Use of Social Media in Public Relations
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Juiy =8tl 4>== ^mok 48 ac 47
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lttp:!!www%zyeom%baf!
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Juiy =8tl 4>== ^mok 4; ac 47
Meekx D: Rurvky Tksuits
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Juiy =8tl 4>== ^mok 43 ac 47
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Juiy =8tl 4>== ^mok 4? ac 47
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Juiy =8tl 4>== ^mok 4< ac 47
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"""