In this presentation, created for a webinar recorded on 4/26/2012, we demo'd Amazon Route 53's new Latency Based Routing (LBR) feature. LBR is one of Amazon Route 53’s most requested features and helps improve your application’s performance for a global audience. LBR works by routing your customers to the AWS endpoint (e.g. EC2 instances, Elastic IPs or ELBs) that provides the fastest experience based on actual performance measurements of the different AWS regions where your application is running.
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“We wanted to eliminate the need to provision our own DNS servers. We also use ELB, and needed a solution that would let us handle DNS requests for the apex of our domain. Route 53 gave us these features, and we could use its programmatic API to automate everything into our workflow”
Affine provides a Contextual Targeting Platform for online video advertising.
“Our customers bid on video ad inventory in real time and our system must evaluate the content they're sponsoring and respond with a decision in less than 50ms, or they'll lose the auction. Route 53’s Latency Based Routing lets us easily run multiple stacks of our whole targeting platform in each AWS region so we can meet our customers latency needs.”
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Jonathan Dodson, Vice President of Engineering at Affine
In 2011, Avos systems acquired multiple domains from Yahoo associated with delicious.com, a social bookmarking site. They selected Route 53 because its management console and ELB integration made it easy to migrate these sites to AWS infrastructure.
“Route 53 made it very easy to migrate our user traffic and we were able to move all the properties to AWS on a Saturday morning. Additionally, the Route 53 console made it very easy to migrate especially with how well integrated it is with AWS’ Elastic Load Balancers”
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“We run front-end servers for our site in 5 regions around the world using Latency Based Routing. Since we’ve implemented this, we’ve reduced page load times for our end users by 1-2 seconds. We also learned which servers the majority of users were near (in terms of latency) which is making us rethink our general server deployment strategy.”