ROI, ROR, or both... in social media?

to R.O.I Return On Investment or to R.O.R Return On Relationship in social media

is this the question? Source: Return on Relationship by Ted Rubin

Ted Rubin, author Return on Relationship

“a brand is what a business does a reputation is what people remember”

to many businesses, social is still

a campaign based tactic #of likers, impressions, returns, euros & cents

etc…..

which is a good staff quantify goals & KPI’s

show money to the CEO you get to keep your job:

“your investment show returns, revenues”

still, remember that social is about

communication, not advertising

social is about developing relationships &

nurturing them with each & everyone of your likers, followers…

today’s social consumer expects to speak with

the brand, opens a one to one dialogue.

social is about developing relationships &

nurturing them with each & everyone of your likers, followers…

today’s social consumer expects to speak with

the brand, opens a one to one dialogue.

sounds familiar? back to the good old days

before mass advertising? the days of face to face marketing

and sales?

what an incredible & innovative

idea!

so… getting the attention of people

you want to attract is a constant count of progress

relationships must be built in trust, honesty, transparency

like real life!

then and only then, people will share

thus… in humans we build!

fact: people, not platforms,

drive p2itive & meaning3l engagement in the new digital era

social media develops a “service attitude”,

a great way to enhance relationships with customers,

partners, suppliers, clients

social media develops a “service attitude”,

a great way to enhance relationships with customers,

partners, suppliers, clients

it's not about telling people how great you are

it’s all about what other people say, 4periences they share

about your brand, and that’s make it magical!

it might be a good time to start changing your scope of thinking…

⤹… from convince & convert

to converse & convert

listen

ask how can I serve you

make it about them know the people in your audience

aim for engagement

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