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University of PittsburghUniversity of Pittsburgh

Brazil PresentationBrazil PresentationBy: Rod PinheiroBy: Rod Pinheiro

February 20February 20thth 20052005

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Out LineOut Line

Introduction Historical Overview

General Information

Economy

People and Culture

Customs

Conversation

Business Culture

Facts about Brazil

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From Pittsburgh-USA

to So Paulo-Brazil

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Brazil borders

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Historical OverviewHistorical Overview

1500 Portugal colonized Brazil

1808 Portuguese court moved to Brazil

andopened ports to international trade

1822 Brazils independence fromPortugal

1889 Brazil was deposed by military

coup

G

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GeneraeneraInformationInformation

Size:Size:1.1. RussiaRussia2.2. CanadaCanada3.3. USAUSA 9.16 mi km9.16 mi km22

4.4. BrazilBrazil 8.5 mi km8.5 mi km22

PopulatioPopulatio

n:n:1.1. ChinaChina2.2. IndiaIndia

3.3. USAUSA 275 mi.275 mi.

4.4. IndonesiaIndonesia5.5. BrazilBrazil 174 mi.174 mi.

Metro Area:Metro Area:1.1. Tokyo, JapanTokyo, Japan2.2. New York,New York,

USAUSA3.3. Mexico City,Mexico City,

MexicoMexico4.4. Mumbai, IndiaMumbai, India

5.5. SoSo

Paulo,BrazilPaulo,Brazil

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5 regions5 regions

3 time zones3 time zones

2 seasons2 seasons (very(veryhot and humid withhot and humid withrainy periods)rainy periods)

Equator

Where I am from

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EconomyEconomy

8th largestGross Domestic

Product: $403.8 billion(2002)

Industry 37 %

Agriculture 9 %

Service 54 %

Official Currency: Real1U$ = R$ 2.87

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EconomyEconomy

Largest economy in South America

Agricultural, mining, manufacturing, and

service industries

Worlds largest producer of: coffee,

oranges, sugar, and bananas

Major producer of: soybeans, corn, cocoabeef, pork, rice and cotton

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EconomyEconomy

Exports: automobiles & parts, minerals,

steel

iron ore, chemicals, cement, footwear,

coffee

Imports: machinery and equipment,

chemical

products, oil

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People: Surface CulturePeople: Surface Culture

Brazilians are warm, fun loving, free-spirite

and hard working

Opinionated and will argue their conviction

Extremely casual attitude about time

Say oi for hello and tchau for goodbye

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People: Surface CulturePeople: Surface Culture

Portuguese is the official language;

Do not address Brazilians in Spanish

(It is insulting

)

Social status is measured by ones

power to

acquire possessions

Income distribution is highly unequal

and

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People: Surface CulturePeople: Surface Culture

CustomsCustomsHandshake is a common greeting, but close

friends will often embrace & kiss cheeks

(Do not be scared)

Frequent touching of arms, hands, and

shoulders often occur during a conversation.

Thus, this is not a invasion of personal space

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People: Surface CulturePeople: Surface Culture

CustomsCustoms The O.K. sign upside down is considered

vulgar

If things are going well, the thumbs-up

sign is okay

Avoid yawning, stretching or burping in publi

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People: Surface CulturePeople: Surface Culture

CustomsCustoms

Flicking the fingertips underneath the chi

indicates that you dont know or understa

the answer to a question

Smoking is illegal in most public places

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People: Surface CulturePeople: Surface Culture

CustomsCustoms

Brazilians often snap their fingers to add

emphasis to a statement or to indicate th

something occurred long ago

When joining or leaving a small group, it i

polite to acknowledge everyone by shaki

hands

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People: Surface CulturePeople: Surface Culture

ConversationConversation

Maintain eye contact

People stand close when talking

Fast, animated talkers

Avoid monopolizing a conversation

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People: Surface CulturePeople: Surface Culture

ConversationConversation

Welcome topics: your travels, food,

Brazilian dance/arts, and futebol

Topics to avoid: ethnic/class differences,

Argentina and economic problems

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People: Surface CulturePeople: Surface Culture

FoodFood Brazilian diet includes: meat, bread, rice,

beans, cheese, and eggs

Lunch is the main meal, dinner is lighter

later 7-10 pm

Pastries are typical snacks

Favorite foods vary by region: feijoada,

churrasco (barbecue), beef with fries

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Business CultureBusiness Culture

Business entertaining is conducted over

lunch or dinner

Business lunch-2 hrs, business dinner-3 hr

Arrive on time for business dinner

Social dinner- 15 minutes late Most restaurants add 10% to the bill, leave

another 5% for the tip

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Business CultureBusiness Culture

Avoid touching food with yourfingers

Dont use your fork to cut

Do not eat pizza with your hand ifyou are in a restaurant

If you are toasted, raise your glassand

propose a toast in return

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Business CultureBusiness Culture

Best times to schedule appointments:

10 am- noon, and 3-5 pm

Official business hours: 8:30am- 5:30pm

Not all Brazilians wish to be addressed bytheir

last names

Senhor (a) and Doutor(a) can beadded to

first names

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Business CultureBusiness Culture

English is spoken

Knock on all office doors and wait to beadmitted

Be prepared for frequent interruptions durin

meetings

Never leave as soon as a meeting is over

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Business CultureBusiness Culture

Business people are highly conscious of

dress

Men wear dark suits and conservative

ties

Women wear conservative dresses,

skirts,

pantsuits, & blouses

DressDress

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A few statements aboutA few statements about

BRAZILBRAZIL

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In the president elections of 2002, all the regions of Brazil

were computerized, supplying final results in less than 24

hours.

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An average of 70% of the Brazilian population,

rich and poor, dedicate a considerable part of

their time in volunteer services.

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Brazil today the third biggest democracy in the

world and the eighth world economy.

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Brazilian people are hospitable, willing to speak

the language of the tourist, to gesticulate and go

beyond necessary efforts to please.

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Brazil is the second largest market for jets

and executive helicopters.

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Public relations agencies win the biggest and best

global awards.

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Although Brazil is a nation in development,

Brazilian internet users represent 40% of the

total number in Latin America.

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There are 14 automotive plants in Brazil and 4

more on the way, while some neighboring nations

have none.

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About 97.3% of kids between the ages of 7 and 14

are in school.

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Brazil has the most modern banking

system on the planet.

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The celular phone industry in Brazil is the second

largest in the world, with about 650,000 new

accounts per month.

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In the fixed telephone industry, our nation is the

5th largest in the number of phone lines installed.

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About 6,890 Brazilian companies have the ISO

9000 Quality Certification compared to 300 in

Mexico and 265 in Argentina.

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Rio de JaneiroRio de Janeiro

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Carnival in RioCarnival in Rio

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Carnival in SalvadorCarnival in Salvador

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This is SThis is So Pauloo Paulo

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Marginal

So Paulo has today about 16 million people

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Ibirapuera Park

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IguacIguac Falls Falls

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Amazon Green ForestAmazon Green Forest

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QuestionsQuestions

??

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OUTLINE OF BRAZIL

Introduction

General Culture

Business Culture

Some Imp Facts Abt Brazil

Conclusion

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Flag Of Brazil

Yellow =Yellow =

wealth inwealth in

goldgold

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Currency Of Brazil

Real

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Business Culture

Business Etiquettes

Business Negotiations

Business Dress Code

Business