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Chapter4
Foundation
sof DecisionMaking
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Learning Outcomes
Describe the decision-making process.
Explain the three approachesmanagers can use to make decisions.
Describe the types o decisions anddecision-making conditions managersace.
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Learning Outcomes (cont.)
Discuss group decision-making.
Discuss contemporary issues inmanageria! decision making.
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4.1Describe the
decision-makingprocess.
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How Do Managers MakeDecisions?
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Decision making can be viewed as an eight-stepprocess that involves identifying a problem, selecting
an alternative, and evaluating the decisions
effectiveness.
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dentif!ing a Decision"roblem#he decision-making process $egins %ith theidenti&cation o a problem
"roblem#
a discrepancy $et%een an e'isting and a desired
state o a(airs.
)o% do managers $ecome a%are o such adiscrepancy* #hey ha+e to compare the current
state o a(airs %ith some standard, %hich can $epast perormance, pre+ious!y set goa!s, or theperormance o another unit %ithin theorganiation or in another organiation.
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dentif!ing DecisionCriteria$ele%ant Factors#
Price
ode!
/ie
anuacturer
ptions
epair record
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&eighting Criteria
n man! decision'making situations( thecriteria are note)uall! important( so
it*s necessar! toallocate weights
1.ost importantcriterion assigned a
%eight o 10.2.ther %eightsassigned against thisstandard.
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De%eloping +lternati%es
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+nal!,ing +lternati%es
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-electing the .est+lternati%e
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mplementing theDecision
Decision implementation#
putting a decision into action.
#he decision may sti!! ai! i its notimp!emented proper!y.
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E%aluating the Decision
+ppraising the outcome of thedecision#
6as the pro$!em reso!+ed*
#he !ast step in the decision-makingprocess, managers appraise the resu!t
o the decision to see %hether thepro$!em %as reso!+ed. E+a!uating theresu!ts o a decision is part o themanageria! contro! process
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Common Errors
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4.2Explain the three
approachesmanagers can use to
make decisions.
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/hree +pproaches 0sed toMake Decisions# /!pes of
Decisions
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$ational Model
$ational decision making#
choices that are consistent and +a!ue-ma'imiing %ithin speci&ed constraints.
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.ounded $ationalit!
-atis1ce
Escalation of
commitment
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ntuiti%e Decision Making
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ntuiti%e decision making in+o!+es makingdecisions on the $asis o e'perience, ee!ings, andaccumu!ated 7udgment, %hich can comp!ement$oth rationa! and $ounded rationa! decision making.
anagers make decisions $ased on8
9Past e'periences
9:ee!ings and emotions
9/ki!!s, kno%!edge, and training9;ata rom the su$conscious, and
9Ethica! +a!ues or cu!ture.
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4.3 Describe the typesof decisions and
decision-making
conditions that
managers face.
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/!pes of "roblems
1. /tructured pro$!em
2.
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/!pes of Decisions
"rogrammed#
epetiti+e decisions that can $ehand!ed using a routine approach.
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Types of Decisions (cont.)
2onprogrammed#
epetiti+e decisions that can $e
hand!ed using a routine approach
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"roblems( Decision /!pes(and Organi,ational Le%els
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Decision'MakingConditions
Certainty
isk
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4.4
Discuss groupdecision-making.
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How Do 3roups MakeDecisions?;ecisions are oten made $y groupsrepresenting the peop!e %ho %i!! $e mosta(ected $y those decisions.
Committees
#ask orces
e+ie% pane!s
6ork teams
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+d%antages of 3roupDecision Making
ore comp!ete inormation
;i+ersity o e'periences>perspecti+es
ore a!ternati+es generated
Increased acceptance o so!ution
Increased !egitimacy
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Disad%antages of 3roupDecision Making
#ime-consuming
inority domination
?m$iguous responsi$i!ity
Pressures to conorm
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3roupthink
6hen a group e'erts e'tensi+e pressureon an indi+idua! to %ithho!d his or herdi(erent +ie%s in order to appear to $ein agreement.
6hat it does
)o% it occurs )o% to minimie it
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&hen +re 3roups MostE4ecti%e?
ndi%idual:aster decisionmaking
ore e@cient useo %ork hours
3roupore accuratedecisions
ore creati+eoreheterogeneousrepresentation
Areater acceptanceo &na! so!ution
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mpro%ing 3roup DecisionMaking
Make group decisions morecreati%e b!#
1. Brainstorming2. #he nomina! group techniue
". E!ectronic meetings
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4.5 Discusscontemporary
issues in
managerial decision
making.
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Contemporar! ssues
2ational culture inDuences the %aydecisions are made and the degree o
risk in+o!+ed.
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Contemporar! ssues
Creati%it! !ets the decision maker8
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Contemporar! ssues
Design thinking#approachingmanagement
pro$!ems asdesigners approachdesign pro$!ems
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Contemporar! ssues
.ig data
#he +ast amounts o uanti&a$!e
inormation that can $e ana!yed $yhigh!y sophisticated data processing.
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