Dr. V. Sudershan Rao National Institute of Nutrition Hyderabad Risk Perception and Risk Communication Associated with Food Safety ra structure needs to Promote Harmonization of Food Standards d Modern Food Control System for SAARC Countries, 9-10 th cember, 2014. New Delhi
29
Embed
Risk perception and communication related to food safety.ppt
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Dr. V. Sudershan Rao
National Institute of Nutrition
Hyderabad
Risk Perception and Risk Communication
Associated with Food Safety
nfra structure needs to Promote Harmonization of Food Standardsand Modern Food Control System for SAARC Countries, 9-10th
December, 2014. New Delhi
The fundamental dilemma of health
risk communication
The risks that kill people and the risks that alarm people
are completely different
- Covello Sandman, 2001.
Most important tool over looked for improving Public health
Food Risk Perception
Perceptions about food safety risk are
what the individuals believe would be
the amount of health risk, if any, they
would face from consuming a food
product .
“People are disturbed, not by things, but by the
view they take of them.” Epictetus
Psychological factors
Food choice
Physical attributes
Food Preparers
90% of them are women in India*
* KABP report, 2006
Risk perception and food choice
Physical properties
To understand Risk Perception, we must answer
the following questions:
1. What kind of individuals is the public made up of?
2. What factors determine risk perceptions and
attitudes?
3. How are risk perceptions and attitudes manifested?
4. What can be done to soften attitudes regarding the
risk?
Source:Canadian Food Inspection Agency
Public Perception of Risk
Risk
Assessment
Risk
Guidelines
Risk
Interventions
Expert decision making
Public decision making
Risk
Perception
Risk
Acceptability
Risk
Behaviours
�Centuries old traditions vs Developments in food production,