righTune company presentation

Start

Erez Perlmuter , [email protected]

InvestorPresentation

Our visionIncrease websites business performance by playing personalized background music

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Fast factsGenerating revenue , 15% increase in customer's performance

Over 700 business customers, growing at ~40% a month

Launched in July 2013, B2B SaaS model, two granted patents

Bill Boyd, former CEO of Muzak* on our advisory board

Five employees, raised $750K from Capital Point Ltd

* World leader in business music

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10M businesses play background music to 1B people each day

Gallup Survay33%

Muzak research

97%

increase in sales when in-store music is played

of brands think that music creates emotional engagement and strengthen their brand

Sound Like Branding Research

11%

of consumers claim that music influenced their decision to purchase

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righTune leverages this for the online world

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Our solutionEnd-to-end, personalized, background music service (SaaS) for websites.

Continuous fresh, enhanced playlists according to actual measured results.

Customer dashboard with details on what we played and its business impact

Easy, one-minute technical integration (cut & paste of code snippet).

Real time, machine learning algorithm that chooses playlist for each new user tailored to:

Website’s content, brand value and target audience

Knowledge of users’ actual behavior while hearing music for each website, playlist and users’ profile

Website’s business goal (e.g. transactions, leads, staying time)

User’s profile

Measureable resultsMain Objective: Increase conversion rate

12.1%visit duration (% change) conversion rate (% change) 14.6%

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(actual results from 700+ customers)

15% increaseAverage increase in websites performance using righTune

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Key benefit:Increase revenues & brand loyalty

Our music adds deep emotional dimension to website’s content

and drives commerce

Reinforce brand values and create an unforgettable

user experience

Higher engagement level, increase in staying time, page

views & conversion rate

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We’re growing fast!Number of websites using righTune

~40% average monthly growth

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AprMar 0

100

200

300

400

500

600

700

10 23 4782 109

154226

308

603

427

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customer acquisition channels Current

60%Distribution PartnersE-commerce platforms: Magento,

Virtuemart. Content Platforms (CMS): WordPress, Joomla, Drupal

30%Viral acquisition

Referral from existing customers

10%Direct

Advertisement, SEO, SNM

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According to actual measurements of over1M users, less than 7% mute our music!

But, people don’t like music on websites, no?

The music is relevant to the content and adds additional dimension, like the music in the movies

Not intrusive - Our Music is played in relative low volume and can be muted easily

No delay on page load time - The music is streamed only after the page is loaded

It works! we increase website's business performance by 15%

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The value we generatefor a typical customer

We accommodate a subscription based business model

100K sessions a month @ 1% conversion rate 1,000 transactions

15% increase in conversion rate150 additional monthly transactions

$1,500 additional monthly gross revenue (@ $10 gross per transaction)

We charge such a business only $200 a month

$200

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A global market $1.5BN Annual Opportunity

Addressable market:

Market is growing at 15% a year

Top 1M brands, content website s

500,000 ecommerce websites worldwide (with >$12K annual revenue)

ARPU for SMB customer - $300 ( X 1,200,000 websites)

ARPU for large/corporate customer - $4K ( X 300,000 websites)

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Our BIG visionCreate emotional connection that drives

commerce in every commercial channel:

Online websitesBrick & mortar stores using our recommendation

engine

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Financials

Revenue

COGS

Gross ProfitGross Margin

OperatingExpenses

EBITDA

2014

29,400

16,718

12,682

418,250

43%

-405,568

2015

795,828

318,963

476,865

1,467,250

60%

-990,385

2016

5,663,104

1,577,900

4,085,204

2,764,000

72%

1,321,204

2017

16,412,087

3,271,652

13,140,435

5,533,500

80%

7,606,935

31,531,160

4,694,838

26,836,32285%

9,465,250

17,371,072

2018

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Positioning & competition Online, personalized solution

B2Cconsumer focus

B2Bbusiness focus

Brick & mortar solution

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Technology & IP

Big data solution based on knowledge system

Machine learning algorithm to predict users’ behavior for every potential playlist

Two granted US Patents and more in the pipeline

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Working in harmony

Genady TrifonCTO

CTO at Sparkeo, online video platform

Technical leader at Ava, worldwide leading on-line forex trading brokerDeveloper at SuperDerivatives, cloud-based derivatives data & technology industry

Omer TayarChief music editor

8 years experience as a business music editor

Performing DJ and music producerLecturer in a leading music school

Erez PerlmuterFounder & CEO

VP Bizdev at Kasamba.com, acquired by LivePerson for $40M

Co-founder & VP bizdev of P1000, a leading ecommerce platformMajor in elite tech-unit of the Israeli Air Force

Bill BoydAdvisory board member

Former CEO and Chairman of Muzak

Muzak is the world leader in business music serving over 500,000 businesses 30 years experience in the business music industry, working with top US brands

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Unique solution for a huge, growing market

Proven value to customers with early traction

Strong, patented technology

Focused, experienced team

Highlights

Machine learning algorithm to predict users’ behavior for every potential playlist

Erez [email protected] +972-54-7644076