Richard Shiozaki Senior Vice President

Richard ShiozakiSenior Vice PresidentDENSO Sales California

Las Vegas, NevadaNovember 4, 2009

DENSO Press Conference AAPEX 2009

DENSO Automotive Aftermarket

First Time Fit …

• 20 percent gains in the aftermarket

• Introduced hundreds of new part numbers

• Greater market coverage

• Expanded customer list

• New Technician Training

New Products and Services

Fuel Injectors Platinum TT Spark Plug Technician Training Program

60 Years of Heritage

• Industry leader

• Experience

• Trusted partner with our customers

DENSO Quality

• Products built to original equipment standards–Incorporate the latest technological advances

The Lowest Return Rate in the Industry!

Global Network

• Global expansion despite automotive industry downturn

• Launched new Aftermarket company in Russia

• 32 countries and regions

• 120,000 employees

New Ejector Technology

Newly Developed A/C System ECS Evaporator

Permanently Engaged Starter

• World’s First

• Permanent connection to the engine

• 3 percent improvement in fuel consumption

• Quicker and quieter idle starts

DENSO Technology is Everywhere

Ford Preferred Supplier

• Only 82 Members

• Supplier to new Fiat 500 to be Produced in North America in 2011

• 12 Time GM Supplier of the Year

Platinum TT® Spark Plug

• Twin-tip design

• Less spark interference

• Better ignitibility

• Better combustion

• Better mileage

• Available nationwide in 2010

New Compressor Program

• Largest supplier of A/C compressors in the world

• Factory new compressor with 85 percent coverage on both domestic and import

• New “coreless” program for remanufactured compressors eliminates core charges

Fuel Injector

• Meet some of the lowest emission standards in the U.S.

• High dynamic range

• Smallest droplet size of any fuel injector on the market

Fuel Pump

• Expanded line of 38mm replacement modules

• Turbine technology delivers fuel with minimal pressure pulsation

• Quieter operation

Relays

• Manufacturing relays for more than 50 years

• Reliable and long lasting

• Minimal power consumption

• Resistant to heat-shock and arcing

Wiper Blades

• New designer style blade

• Sleek, aerodynamic design engineered for today’s newer vehicles

• Superior surface pressure

Ignition Coils

• 17 new part numbers for Toyota and 6 for Honda

• 70 percent coverage for Toyota and more than 33 percent coverage for Honda

Glow Plugs

• 126 new part numbers

• Faster heat-up times and extended post-heating temperatures for lower emissions

• Competitively priced

Technical Training Program

• Taught by real technicians

• No sales pitch

• Product areas covered–Air Conditioning

–Electrical Systems

–Engine Management Systems

–Hybrid Vehicle Systems

• Unique tips–Reduce diagnostic time

–Insure first-time repair success

97 Percent Satisfaction Rating!

DENSO Parts Professional (DPP) Program

• 24/7 online technical information for professional technicians

• OE information on:

• Wiring diagrams

• Service bulletins

• Engine specs

• DENSO product information and specs

Aftermarket Growth

• 83 new accounts

• Industry recognition

• 18,700 registered patents worldwide

• 5,300 patents in the United States

OE Supplier of the Yearand Partnership Award

Aftermarket Commitment

• Patented technology growing

• More ideas in pipelines

• Quality since 1949

• Anticipating future challenges

Thank You

Questions & Answers